Navigate the Channel

NOVEMBER 6, 2023

Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. Use social media to promote your content No matter how much amazing content you publish on your website—it won’t do you any good if no one can find it.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Martech

JUNE 29, 2022

If you’re using Google Ads, Search Ads 360, DV360, or other media tools in the suite, GA can be a hub, as well as a source in the media activation process. The paid media platforms in GMP have advanced, automated reporting. Through settings in GA, you can also link other products and share audience and conversion data.

Marketing Analytics Tools 114

Marketing Analytics Tools Paid Content Analytics Activities 114

Adobe Experience Cloud Blog

APRIL 30, 2018

Where do you start when you’re building an audience for your campaigns? We need to move from batching and blasting to AI-driven, lookalike audiences. Introducing Marketo Audience AI. Job titles? Industries? Maybe company size? There’s so much more that indicates a buyer’s likelihood of engagement.

Marketing AI 128

Marketing AI Campaigns Elasticity Marketo 128

KoMarketing Associates

APRIL 27, 2017

In this post, I’ve listed three tactics below where paid media platforms supply specific account-based marketing tools or strategies to aid in this goal. AdWords Customer Match. Expand your reach to potential users that share interests with your core list through use of similar audiences. Twitter Tailored Audiences.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

LeadSquared

MARCH 31, 2017

When I was first asked to run Google AdWords campaigns 4 years ago, I had the same question on my mind. Google AdWords…whaaaat? Anyway, long story short, that’s how I began, and have now run and experimented with all possible types of ads on Google AdWords. The ever-growing popularity of Google AdWords.

Adwords 52

Adwords Paid Search Agency Google Ads 52

Adobe Experience Cloud Blog

JULY 25, 2018

Building an audience is perhaps the most important aspect of growing a company. The truth is that audience building will be a mystery until you pin it down by tracking and analyzing it. Build your audience by setting precise goals, testing tactics, and spotting what pushes the needle. And yet, it’s also one of the most elusive.

Paid Search Agency 113

Paid Search Agency Ads Ad Building B2B Thought Leadership 113

NuSpark Consulting

JANUARY 16, 2013

Social media monitoring. If you have multiple target audiences (industry and or job title), make a list of these personas. C-level audiences have bottom-line thinking. Keywords, landing pages, and offers need to address these audiences within specific paid search campaigns. Other third party keyword research tools.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

Ledger Bennett

MAY 29, 2018

In fact, I see a big opportunity on the horizon for our clients’ digital strategies; connecting email nurtures and media campaigns together. Many clients then implement remarketing strategies within media campaigns, taking what we know from our initial engagement and building audiences that refine their targeting.

Lead Ranking 49

Lead Ranking Marketing Qualified Leads Demand Generation Agencies Campaigns 49

Marketing Insider Group

NOVEMBER 28, 2022

RevBoss already had a good digital marketing strategy in place, using their own platform for lead generation as well as Google AdWords. It definitely has a slower burn than, for instance, paid media, where you just spin up a campaign and you might see leads within the first couple of days. You have to trust the process.”.

Lead Scoring 155

Lead Scoring Lead Ranking Keywords Work Management 155

LeadSquared

APRIL 3, 2017

So, after reading the previous chapter , you would think Google AdWords is pretty simple right? We’ll discuss that in another chapter, however for now, let’s discuss the benefits of Google Adwords as an advertising platform. Benefits of Google AdWords. 1) Adwords works faster than SEO.

Adwords 52

Adwords Paid Content Google Advertising Agencies 52

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more.

Social Media 135

Social Media Social Marketing Media Planning 135

KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong. Bottom line: your ideal prospects are likely using social media.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Zoominfo

MARCH 26, 2018

B2B companies tend to prefer a product-centric approach – they create their products and then market them to their audience. But, having only a few personas isn’t going to cut it if you want a complete view of your audience. B2C brands often rely on the art of storytelling to engage and influence their audience.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Adtech also gives marketers incredible reach since it connects them to all media. These technologies are especially powerful as most media transforms to digital or digital-first. The components of adtech.

Advertising Agencies 125

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 125

Webbiquity

APRIL 4, 2019

They are also less targeted and more apt to miss entire audiences who no longer consume traditional media. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. Those audiences come back regularly for highly relevant information and entertainment. ImageCreator.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Zoominfo

OCTOBER 5, 2021

Nothing captivates an audience like a great story—no matter what industry you work in. This helps the audience see the company as more than just a faceless corporate entity building complex products–instead, a collection of real people solving real-world problems. What Is Brand Storytelling? What makes this a great brand story?

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Stevens & Tate

NOVEMBER 11, 2019

Paid marketing (such as through the use of Google AdWords or Facebook Ads ) can be effective, but there’s only so much you can do with it, as it’s more short-term oriented. Hashtags make it easier for people to find your content on social media and also shows consumers that you’re up to date on trends and current events.

Organization 45

Organization Marketing & Strategy Adwords Social Media 45

SmartBug Media

MAY 8, 2020

I have been in paid media for over 13 years and I often get asked “what is the best way to advertise my business when I have little to no knowledge and/or budget?”. Smaller local businesses typically do not have an agency or paid media expert on staff, this is where Google Ads Smart Campaigns come in handy. What Are Smart Campaigns?

Small Business Marketing 106

Small Business Marketing Paid Search Agency Google Campaigns 106

NuSpark Consulting

FEBRUARY 24, 2013

With so much marketing noise out there talking about inbound marketing, social media, and SEO, sometimes we forget one mission-critical component to marketing strategy; advertising. They wish to use content to generate awareness toward audiences not in the purchase mode yet. Be there when your prospects are looking; or lose a lead.

Paid Content 100

Paid Content Advertising Agencies Advertisements Advertising 100

SmartBug Media

MAY 8, 2020

I have been in paid media for over 13 years and I often get asked “what is the best way to advertise my business when I have little to no knowledge and/or budget?”. Smaller local businesses typically do not have an agency or paid media expert on staff, this is where Google Ads Smart Campaigns come in handy. What Are Smart Campaigns?

Small Business Marketing 101

Small Business Marketing Paid Search Agency Google Campaigns 101

Stevens & Tate

NOVEMBER 11, 2019

Paid marketing (such as through the use of Google AdWords or Facebook Ads ) can be effective, but there’s only so much you can do with it, as it’s more short-term oriented. Hashtags make it easier for people to find your content on social media and also shows consumers that you’re up to date on trends and current events.

Organization 40

Organization Marketing & Strategy Adwords Social Media 40

Webbiquity

JUNE 7, 2018

Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. This has opened up new possibilities for brands looking to harness the power of social media advertising. LinkedIn ads are a great way to promote your business and target the right audience.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. A separate study gives some insight as to why companies aren’t measuring their social media ROI.

Social Media 110

Social Media ROI Media Marketing Analytics Tools 110

LeadSquared

MAY 24, 2013

Google Adwords Ad Extensions have been around for quite some time now, but many of us are still unaware of the benefits of these extensions. Therefore, let’s dig deeper today to find how Google Adword extensions can help you get the best out of your PPC Marketing efforts on Google. Great work! What will make you stand out?

Adwords 52

Adwords Paid Content Paid Search Agency Cost Per Click 52

Content Standard

NOVEMBER 7, 2014

Google’s latest update presents a solid opportunity for marketers to both beef up their content marketing strategy and improve their Google AdWords strategy. Google launched Affinity Segments for AdWords and YouTube last year, allowing advertisers to retarget audiences based on 80 predefined options.

Adwords 40

Adwords Marketing Strategy Marketing & Strategy Google 40

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. But one SEMRush subscription and an AdWords certification later, that content marketing shine seemed a bit duller. Apparently audiences aren’t really into that. Here’s the thing about social media marketing.

Storytelling 81

Storytelling Social Media Effectiveness Media 81

Brandwatch Marketing

OCTOBER 25, 2023

This helps to explain why brands push so much money into sponsorship: by partnering with another global brand they increase their exposure to a wider audience. Use social listening Perhaps the most effective tactic is to look at where people are already talking – social media and other websites. million a year for the privilege.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Zoominfo

AUGUST 8, 2019

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. 1. To put it simply, if your organization isn’t already using social media for lead generation purposes, you’re missing out. Not quite ready to be so bold?

High Quality Lead 178

High Quality Lead Leads Lead Marketing Qualified Leads 178

Convince & Convert

JANUARY 25, 2016

Grouping all your visitors into one audience and hitting them with the same message is the common practice. In a study by InSkin Media and RAPP, retargeting a redundant message across multiple PPC channels was found to frustrate visitors more than delight. Your segments should look like this: Audience 1 = 1–14 days.

Adwords 108

Adwords ROAS PPC Landing Pages 108

Biznology

OCTOBER 21, 2013

How do we optimize biddable media where almost no consumers click on ads and even fewer purchase directly from clicking on an ad? Biddable media and story telling. In order to optimize biddable media our role is to align the brand with things that matter to the consumer. Measurement. Conclusion.

Paid Content 80

Paid Content Optimization Media Advertising Agencies 80

SmartBug Media

JANUARY 20, 2022

With the exceptions of a few brands that grew through organic channels or by having a strong social media presence, e-commerce businesses have grown from direct advertising over the last 20 years. The challenge has become finding ways to stand out within the paid acquisition layer while optimizing owned audiences and existing customers.

SMS 98

SMS Acquisitions Ad Exchange Paid Search Agency 98

Digilant

OCTOBER 4, 2023

Instead, people now look to the future to see how they can work to combat any drawbacks people face to grow programmatic marketing and to help advertisers reach their audiences even better. They allow audience buying via RTB across multiple sources of inventory. Advertisers now buy media across a vast range of different sites.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

NuSpark Consulting

JULY 30, 2011

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Remarketing ads to those audiences who visit your site and do not become a conversion. Again, the ad can target the audience specifically with a special ad with a “come back” offer.

Adwords 100

Adwords Lead Generation Lead Scoring Lead Ranking 100

Sprout Social

APRIL 19, 2017

Social media ROI is no different. In order to figure out the real value of social media in your organization, you have to think as much about relational as you do about transactional. It’s not that a transactional approach to social media ROI is completely irrelevant. What’s the value of a Like? It’s very relevant.

Social Media 105

Social Media Paid Content Lead Scoring Lead Ranking 105

BenchmarkONE

APRIL 16, 2019

Perfect Audience. Another full-featured and prevalent retargeting platform, Perfect Audience is best known for its extensive reach. Full transparency: we use and love Perfect Audience here at Hatchbuck! Full transparency: we use and love Perfect Audience here at Hatchbuck! Image courtesy of Google. Google Ads.

Paid Search Agency 86

Paid Search Agency Marketing AI Ads Tools 86

Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. I would have had only slightly less disdain for the audience for these campaigns. After all, “engaging” is one of the four components of social media management. HDS also did something cool.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. I would have had only slightly less disdain for the audience for these campaigns. After all, “engaging” is one of the four components of social media management. HDS also did something cool.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100