KoMarketing Associates

JUNE 26, 2018

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. Does your B2B organization’s website appear prominently in search engine results for your brand name and product names? They may not all be favorable for your organization either.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

accelerate agency

MAY 24, 2021

In an ideal world, all you’d need to do to succeed is to sell great products and provide excellent customer service. Good SEO (search engine optimization) practice is key to getting your business seen in Google’s rankings. There’s one tool that you simply can’t do without: Google Analytics. What is Google Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Digilant

NOVEMBER 12, 2020

It is no secret that analytics and data-driven measurement are crucial components to brand success. Companies must continuously engage with their customers, create relevant content, and grow their businesses, all while their budgets are being cut significantly. – Wes Farris, VP of Product, Digilant.

Transparency 52

Transparency Analytics Multi-Touch Attribution Multi-Channel 52

LeadSquared

APRIL 3, 2017

So, after reading the previous chapter , you would think Google AdWords is pretty simple right? You can sell more products online. We’ll discuss that in another chapter, however for now, let’s discuss the benefits of Google Adwords as an advertising platform. Benefits of Google AdWords. Simply put.

Adwords 52

Adwords Paid Content Google Advertising Agencies 52

InsightSquared

SEPTEMBER 20, 2018

Adopted by Japanese manufacturing companies after World War II as a way to reduce waste and create competitive advantage, kaizen evolved beyond the assembly line in manufacturing to all business processes and became the precursor to lean manufacturing. ”[ 1 ]. Insight Identification: Three Ways to Kaizen Your GTM.

Marketing Analytics Tools 184

Marketing Analytics Tools Top of Funnel Marketing Attribution Lead Ranking 184

NuSpark Consulting

JANUARY 16, 2013

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. So you really have to plan for your keyword strategy.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

Schubert B2B

FEBRUARY 18, 2022

Ranking well on Google searches is one of the most important things a business can do to add more customers. It’s hard to believe that Google has only been around for two decades; many people find it hard to remember what it was like before the company existed because it plays such an integral role in our daily lives.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Webbiquity

JANUARY 10, 2010

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

Adwords 100

Adwords Tips PPC Tactics 100

Biznology

NOVEMBER 25, 2019

Recently I had to become an expert in the space for a client who wanted me to consult her on the best way to promote a broad portfolio of products and services, some of which include iOS and Android apps. Knowing how your app is performing used to be a guessing game. A SpyFu for apps. They also have a free trial.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186

BenchmarkONE

MARCH 12, 2020

Digital marketing can be a dizzying world sometimes. It’s often easy to see how someone enters your site or finds your product, what content they download, or how often they open an email. But there’s a deeper level to your data that needs to be uncovered. . As a small business, budgets are always a concern.

Marketing Attribution 74

Marketing Attribution Small Business Marketing Marketing Automation Services Budget Programs 74

Convert

DECEMBER 16, 2020

This can be the result of various blunders, including outdated content, inefficient headlines, or text that is too difficult to read. But, one creative way of using PPC data would be to identify these shortcomings and make the necessary changes based on what’s been shown to work. And this might influence your Quality Score.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105

KoMarketing Associates

APRIL 16, 2015

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History. Google Analytics Release Notes. Structured Data Markup Helper.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

Webbiquity

JUNE 7, 2018

No matter how big or small, B2B businesses can’t survive without new leads. And every business wants more revenue to grow and expand. Businesses are continuously seeking out new ways to generate more leads in a world of increasingly educated, tech-savvy, and digitally advanced consumers. Guest post by Brandon Brown.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

ClearVoice

JANUARY 8, 2024

.” While that, unfortunately, maybe the case with a good number of personal resolutions as the year wears on, in business, setting sound marketing goals — and following through — is a primary ingredient for success. That’s where key performance indicators (KPIs) and analytics tools come in. Are you hitting targets?

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Oktopost

AUGUST 3, 2021

While having access to campaign insights can be empowering, sorting through all the data can be a real challenge. While having access to campaign insights can be empowering, sorting through all the data can be a real challenge. Web analytics dashboards. Google Adwords campaign dashboards.

Work Management 62

Work Management Marketing Management Marketing AI Marketing Automation Services 62

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is also just one of hundreds of changes Google made in the past year when you take into account search updates, product announcements, and organizational changes.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

Directive Agency

SEPTEMBER 12, 2023

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. Depending on the demand for your product, Google ads are an excellent option. Depending on your category, that ceiling can be low, making it hard to scale up.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Bannerflow

OCTOBER 12, 2018

In fact, its advertising business accounts for most of parent company Alphabet’s revenue, which was a cool $26.6 However, for the uninitiated marketer, publishing your display advertising via Google can be a confusing experience. A history lesson: Google AdWords and DoubleClick. billion in the first quarter of 2018 !

Paid Search Agency 75

Paid Search Agency Display Doubleclick Advertising Agencies 75

Scoop.it

AUGUST 30, 2022

Promoting your e-commerce business needs lots of energy, effort, and determination. That is not all – there is more to marketing your e-commerce business. E-commerce marketing can be done using various strategies, including page SEO and paid advertising, among many more. One good way to do so can be through geotargeting.

Paid Content 87

Paid Content Marketing Strategy Marketing & Strategy Work Management 87

Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is The Product or Service is Almost Never Enough. every day. It’s About Narrative, It’s About Storytelling.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

KEO Marketing

AUGUST 15, 2017

Did you know that content marketing could help your technology company reach both current and prospective customers? You want to be part of the conversation and a reliable solution to a problem, not simply focused on selling your product. Email is another popular marketing strategy for tech companies. What Is Your Goal?

Paid Content 48

Paid Content Paid Search Agency Top of Funnel Paid Social Agency 48

QuanticMind

SEPTEMBER 27, 2016

Focus on a product’s strengths and what is being said about it by current customers – including positive testimonials and product complaints. Focus on a product’s strengths and what is being said about it by current customers – including positive testimonials and product complaints.

SEM 40

SEM Paid Search Agency Adwords Ads 40

seo.co

JANUARY 26, 2022

Pay-per-click (PPC) ads were once a hot ticket item in the world of search marketing, serving as an excellent complementary strategy for practically any type of business. PPC ads are still available and can still be useful if created properly, but their future is looking grim. So why is our prediction of the death of PPC ads different?

PPC 96

PPC Paid Search Agency Lead Ranking Click Fraud 96

Hubspot

APRIL 5, 2018

Use Google My Business (GMB) and claim free ad space for your business. Buy ads on Google through Google Adwords. In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you're a marketer. 17 Helpful Google Marketing Tools for Business. So much more.

Google 78

Google Adsense Tools Doubleclick 78

Optinmonster

FEBRUARY 2, 2023

It’s one of the key progress indicators (KPIs) for eCommerce businesses. Your conversion rate would be 300 signups divided by 60,000 form views, or 0.5%. Google Analytics can track your conversions automatically. What qualifies as a good conversion rate depends heavily on your industry, product, and target audience.

Conversion Rate 93

Conversion Rate eCommerce Conversion Tips 93

Huptech Web

OCTOBER 7, 2022

Pro 2: Measure Your Success With PPC Analytics. Ensure That They Understand Your Business. Ensure That They Understand Your Business. The number of PPC professionals available is staggering, but how can you choose the right one for your business? Table Of Contents. Introduction. What Is eCommerce PPC Management?

PPC 52

PPC Advertising Agencies Paid Search Agency eCommerce 52

Oktopost

APRIL 22, 2019

digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. How can marketers better understand where to invest their budgets if they can’t be sure which marketing channel to attribute success or failure to. Attribution. Especially, for lead generation.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

KoMarketing Associates

MARCH 5, 2013

It can often be difficult to find a path through the clutter to discover the best option in which methods and tools will be most useful and effective in a B2B marketing campaign. Google Analytics: Tracking website traffic, page views, conversions, and leads are all essential to understanding the influence and success of a B2B campaign.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Valasys

MAY 24, 2021

Advertising, in whatever structure, is one of the key exercises that each business should participate in, as no business can grow without powerful promotion and marketing. Digital marketing is any activity completed utilizing any electronic media towards the advancement of products and any services. Easy performance measurement.

Marketing Analytics Tools 52

Marketing Analytics Tools Merchandising Paid Search Agency Adwords 52

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. It leads to quantifiable business value. And why do I need it now?

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Adobe Experience Cloud Blog

JULY 25, 2018

Building an audience is perhaps the most important aspect of growing a company. The truth is that audience building will be a mystery until you pin it down by tracking and analyzing it. In doing this, suddenly you’re able to predict and control long-term outcomes and do more of the things that work for your particular business.

Paid Search Agency 113

Paid Search Agency Ads Ad Building B2B Thought Leadership 113

ATAK Interactive

JULY 29, 2019

There are more than a few popular eCommerce platforms that B2B businesses around the world rely on day in and day out. Most platform companies claim their software is outfitted with “great features” and “intuitive design” but then come saddled with shortcomings that become apparent much quicker than expected. Magento can do all of it.

eCommerce 78

eCommerce Enterprise Management Work Management Marketing Management 78

Marketing Insider Group

OCTOBER 5, 2015

Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. The fact is, you can’t do it all on your own—no matter how savvy you think you might be or actually are. Data/Analytics Tools. Social Analytics.

Startups 100

Startups Tools Best Practices Word of Mouth 100

EveryoneSocial

AUGUST 24, 2020

And you can see the insane visual that from The MarTech 5000 below: Many of these marketing tools can be used in all different industries, but I’ll be focusing on B2B specifically. But what’s cool about this growing list is that more people are coming up with amazing products to better your marketing work and goals.

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

Hubspot

MAY 25, 2018

Collecting data using tools like Google Analytics is critical for expanding your business’s online reach, converting leads into customers, and optimizing a digital marketing strategy to create stronger relationships with your audience. After that, you can decide for yourself if it’s the right system for your business.

Marketing Analytics Tools 77

Marketing Analytics Tools Tagging Work Management Google 77

Conversica

JUNE 19, 2018

Although you may be proud of your sales team, they probably could close more deals, particularly if success currently depends on people, not technology. Your customer relationship management (CRM) system may be the central repository that your sales team relies upon, but does your team work for it or does it work for your team?

Marketing AI 60

Marketing AI Tools Generation Work Management 60

Hubspot

JUNE 26, 2019

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. In fact, businesses make an average of $8 for every dollar they spend on Google Ads. WordStream reports, for example, that the average small business loses 25% of their PPC budget on wasted spend. Cost: $499/month (Pro), $799/month (Pro+).

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98