Outgrow

DECEMBER 9, 2020

Case Study: Saatchi & Saatchi created this video commercial for St. Case Study: The Works created this video commercial for the Optus 4G network featuring Usain Bolt. Case Study: Sensing that the market attention was drifting towards Tesla and Uber, Audi called upon 303 MullenLowe to reposition their brand.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

NuSpark Consulting

DECEMBER 30, 2012

Go through each campaign, and take advantage of the following- the integration of analytics website metrics with Adwords, Sitelinks, automated bidding rules, keyword insights, etc. Many new features in Adwords as well as Bing. I recently did a blog post on social media measurement and analytics. Conversion Architecture.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

ClearVoice

NOVEMBER 2, 2018

Stay tuned for an up-to-date agenda, with advanced SEO and SEM classes including an SEO bootcamp and AdWords training. Great for: SEOs, SEMs, marketing analytics pros. Description: At B2B Marketing Exchange, expect a great lineup of workshops and case studies, with more than 100 speakers and 70 sessions spanning six tracks.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

NuSpark Consulting

OCTOBER 27, 2013

Determine format: animated, whiteboard, talking head, interview, presentation, demo, case study. Analytics, hosting, and feature add-ons: Viewbix , Wistia , to name two I like. Video needs to be part of a comprehensive content strategy; white papers, case studies, ebooks, blogs. Match offers with target audience.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

BOP Design

FEBRUARY 6, 2018

Are they primarily Google searches (organic), AdWords (PPC), phone calls, tradeshow contacts, webinar attendees, or something else? Always look at your CRM or Google Analytics for tracking and managing lead attribution. Did prospects rave about articles or case studies that your team produced, saying how helpful they were?

Allocation 73

Allocation B2B Marketing Marketing Strategy Marketing & Strategy 73

SnapApp

MAY 14, 2018

Bottom funnel campaigns are designed to tip leads and opportunities over the edge and become paying customers, and use case studies, fact sheets, demos and other material geared towards getting leads to open their wallets and say “ring me up!”. . Case study Campaign. . Need some inspiration? Source ). . Source ). .

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

SnapApp

MAY 14, 2018

Bottom funnel campaigns are designed to tip leads and opportunities over the edge and become paying customers, and use case studies, fact sheets, demos and other material geared towards getting leads to open their wallets and say “ring me up!”. Case study Campaign. Need some inspiration? Example: Lever. Example: LinkedIn.

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

QuanticMind

APRIL 9, 2020

These can include analytical solutions, marketing automation technologies, CRMs, creative applications, and more. Providing AdWords certified specialists and software tools to automate and optimize PPC bidding. You might identify a new approach that would have otherwise been missed. Get access to valuable tools . Paid Search.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 59

Biznology

SEPTEMBER 7, 2015

Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. Here are 10 case studies of companies that used insights from web analytics and drove ROI. Who does it well?

Case Study 80

Case Study Case Studies Analytics ROI 80

Biznology

NOVEMBER 5, 2013

Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads. This is something we do seasonally.

Spending 80

Spending Paid Search Agency Google SEO 80

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . Outgrow’s analytics dashboard makes the tracking process a lot easier. Use blog posts, press releases, case studies, eBooks, white papers, infographics, videos, emails, and various other types of content to attract and retain customers. And guess what?

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

KoMarketing Associates

APRIL 24, 2014

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. And as I wrote in a recent article for Search Engine Watch, set up goal tracking in Google Analytics to ensure email subscriptions a benchmark for SEO performance.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

DECEMBER 19, 2013

Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. This was Google’s blog post in regards to the launch of “Enhanced Campaigns”, which was one of the biggest changes to AdWords in 2013. 168 Case Studies on Generating Traffic from 124 Experts.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

The ABM Agency

FEBRUARY 19, 2023

For example, if a B2B SaaS organization is targeting large enterprise accounts in the financial services sector, they could create custom case studies or white papers that focus on how their product has helped similar companies in this sector achieve success.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

For example, if a B2B SaaS organization is targeting large enterprise accounts in the financial services sector, they could create custom case studies or white papers that focus on how their product has helped similar companies in this sector achieve success.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

NuSpark Consulting

JANUARY 21, 2012

Advanced Google AdWords. One of the best overviews of planning, implementing, and optimizing paid search and display campaigns using Google Adwords. The books is packed with case studies, practical strategies, a detailed review of the Google Website Optimizer tool. Web Analytics and ROI Measurement. Brad Geddes.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

EMagine B2B Blog

MARCH 29, 2018

AdWords, Google’s PPC solution, allows you to bid on a chance to have your ad appear above or below organic search results or on Google Partner Sites. Case Studies. (PPC) pay-per-click advertising is the perfect way to do it. Assets that will generate B2B tech leads your sales team will love: Whitepapers. Recorded Webinars.

PPC 50

PPC B2B Sales Lead Scoring Lead Ranking 50

Hubspot

JUNE 26, 2019

This downloadable desktop application, formerly named AdWords Editor, can be used to create, track, and edit your Google ads. This software might be a good options for marketers or agencies who wish to build whitelabel analytics dashboards that their clients can access. Google Ads Editor. Cost: Free to Google Ads advertisers.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Directive Agency

AUGUST 8, 2017

It’s just like how you can’t increase your AdWords Quality Scores simply by clicking on your own ads a few times. Then integrate it with Google Analytics, so they share data back and forth. Treat Your Organic Copy like AdWords. Let’s take a page from writing AdWords copy, instead, to make this more desirable.

CTR 40

CTR SERP Activities Google 40

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? use white papers and case studies, incorporate social media, and analyze traffic data) are broadly applicable to a wide variety of firms. What exactly is “Web 3.0?&#

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Brandpoint

JULY 12, 2018

Case studies are a must-have in any business’s content marketing library. The format you choose and the content you include in a case study could make or break its success. In this post, we cover the basics of a case study and then provide a template to help you create a case study that will win over prospects.

Case Studies 63

Case Studies Case Study Top of Funnel Studies 63

QuanticMind

MARCH 21, 2017

Note: As of May 20, manual location extensions will be “sunset” by Google, after which it will be mandatory to create locations in Google My Business, then link them to your AdWords account. Brick & Mortar’s Secret Weapon: Search Data. Featuring: @aruegger.

Advertising Agencies 40

Advertising Agencies Google Advertisements Advertising 40

Webbiquity

JANUARY 25, 2016

As noted in the eBook: Followers (of companies on social media) rank images, videos, and case studies as the most valued content from brands on social media. For example, if you develop a white paper and promote it using AdWords and email marketing, it should be fairly straightforward to at least measure the cost per lead (download).

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50

Single Grain

MAY 10, 2022

Creating a Google AdWords campaign is a challenge in and of itself. Most businesses shortcut this problem by hiring a Google AdWords management agency. In this article, we will explain what an AdWords management agency does and why you need one, plus a curated list of the top 5 agencies. Keep Ahead of AdWords’ Latest Changes.

Paid Search Agency 52

Paid Search Agency Adwords Advertising Agencies Paid Content 52

Valasys

AUGUST 19, 2019

Assimilating Case Studies into the Content Strategies: . Creating & publishing case studies is all about telling the success stories of brands & showing the value proposition of the products or services. The marketers should also necessarily align their core visions with the results being published.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

QuanticMind

OCTOBER 24, 2017

Reporting & Analytics: “What’s Your Audience Thinking? Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. >>Back to top.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

SugarCRM

DECEMBER 11, 2013

Web Analytics. Social Analytics. Google AdWords Tracking. Case Studies. Website Tracking. Web Visitor Alerts. Web Visitor Mapping. YouTube Dashboard. Keyword Analysis and Tracking. Lead Scoring. Lead Profiles. Lead Scout. Auto Nurture. Event Management. Webinar Campaigns. Social Marketing. Social Publishing.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

DAGMAR Marketing

MARCH 14, 2020

For many attorneys, PPC is roughly synonymous with Google Ads (often called AdWords, though Google rebranded a couple of years ago). As of February 2020, international web analytics company StatCounter says more than 88% of U.S. Check out this law firm PPC case study. and worldwide. searches take place through Google.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

The Effective Marketer

JUNE 23, 2009

To get more insight into the formula and how it works, after watching the presentation, check out some of their website design case studies. Besides giving you an overview of how web analytics work, he dives into some specific examples of how to understand the data you are getting from the analytics tool.

Training 100

Training Planning Marketing Budget Creation Work Management 100

NuSpark Consulting

JULY 15, 2011

white papers, case studies, website copy, videos, podcasts, blogs). We’ll also help you with your RSS feeds, other channels that can house your content (Slideshare, for example), making you’re your content and blogs are sharable, and measuring your success via analytics and insights. Phase Two: Lead Generation.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

white papers, case studies, website copy, videos, podcasts, blogs). We’ll also help you with your RSS feeds, other channels that can house your content (Slideshare, for example), making you’re your content and blogs are sharable, and measuring your success via analytics and insights. Phase Two: Lead Generation.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: We monitor trial conversions from our website via Google Analytics and verify our number of trials generated with our back-end database. 2: Marketing Qualified Leads (MQLs). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Online Marketing Institute

MARCH 21, 2011

Use Google Adwords combined with Google Analytics to see which keyword phrases convert into leads or sales and feature them and other related ones more prominently within the content of your website. Google Analytics). Review your Web analytics each month. Start using a web reporting tool (i.e.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Tomorrow People

SEPTEMBER 1, 2022

Case in point. Case studies are another place where your storytelling can come to life. If your case study subject is the founder of a tech company (and you’re a cloud services provider, for example), you don’t want to say ‘our product improved productivity by 20%’. But the way you frame your story is key.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

SEPTEMBER 1, 2022

Case in point Case studies are another place where your storytelling can come to life. If your case study subject is the founder of a tech company (and you’re a cloud services provider, for example), you don’t want to say ‘our product improved productivity by 20%’. But the way you frame your story is key.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Terminus

APRIL 27, 2017

We figured out #1 and #3 with Terminus, but we needed predictive analytics to figure out who was “in-market.” Terminus uses that data to automatically move the account into the next stage of the campaign, and then we can serve them content like a data sheet or a case study. “We take a hybrid approach to #ABM.”

Account Based Marketing 38

Account Based Marketing Ideal Customer Profiles ABM Advertisements 38

Adobe Experience Cloud Blog

JANUARY 18, 2016

In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. But before we get into how you can create your own AdWords Display Network plan , you need to understand the key difference between AdWords Search and AdWords Display. These are the tricks that you can implement today.

Adwords 48

Adwords Display Cost per Acquisition Paid Search Agency 48