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Biznology
JULY 13, 2017
A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget. Influencers. Event tracking.
Biznology
JUNE 13, 2017
I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is So, I spoke before about the salesmanship of influencer marketing. Marketing trades in lists. every day.
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Biznology
MAY 16, 2016
As a content marketer, you easily find that search engine optimization (SEO) can kill your online sales and prospects if not executed properly. In most big data analytics softwares and SEO tools like Moz , there should be an option for checking the competition on a specific keyword. Online marketing is all about working within a niche.
Biznology
NOVEMBER 25, 2019
Bottom line: your amazing app is only the easiest 20% of the equation, the other 80% is marketing, advertising, and community-engagement—which really should include app store optimization (ASO). We as marketers can effectively, efficiently, and powerfully get the scoop in real-time, amplifying the good and correcting the bad.
Biznology
JUNE 6, 2018
If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream.
Biznology
JUNE 7, 2016
Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. Even easier than Google Search Console , easier than Google Analytics , even easier than HootSuite , Buffer , or any of the other cobble-together, hooptie. Seriously: all-in-one.
Biznology
NOVEMBER 19, 2012
SEO is about measuring website and marketing effectiveness and, with the learning, making adjustments to attract more people who take the actions you want. Here are 10 SEO measurements every marketer should know. Return on Investment (ROI) : It’s the final word on the success of any marketing campaign.
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