Brandpoint

MARCH 21, 2024

It’s a source of confusion for PR pros and marketers who are just trying to get the word out about their brand’s awesomeness. Instead, it creates connections with your audience by sharing what’s at the heart of your business. Obviously advertorial. So your message will not scream “Advertorial!”

Advertorials 62

Advertorials Brand Identity Branding Content 62

Content Standard

MAY 17, 2018

When everything is running smoothly for a business, marketers get to serve primarily as the bearers of good news. Audience perception can be a fickle thing to manage, and this means that misconceptions, bad PR, or a host of other pressures can result in your marketing team fighting uphill battles for reputation. Show and Explain.

Work Management 47

Work Management Marketing Management Service Ethics 47

Hubspot

AUGUST 13, 2014

This is a tried-and-true stalwart of public relations (PR), but it doesn’t have to be all about pitching brand, product, and service stories to journalists and editors. Marketers and PR professionals alike can pitch a brand’s ebook, guide, study, etc. Advertorials (Sponsored Content). Media Relations. Syndication.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

ClearVoice

MARCH 8, 2019

When freelance writer and content strategist Caitlin Collins was fresh off the boat in New York City after graduating from journalism school, she learned one lesson fast: content and advertorial pay more than editorial. I suddenly found myself writing press releases , copy for advertorials, proposals and more. And for 11 years?

Advertorials 110

Advertorials Paid Search Agency Lock-In Burn Rate 110

Biznology

JUNE 26, 2012

Long-story-short is that my long-tail strategy for blogger outreach, influenced heavily by the Cluetrain Manifesto , digs much deeper than just the top-50 or even to top-600 bloggers; in fact, my strategy doesn’t care anything at all about Klout , Compete, Google PR, or even page views or age of site. There is a lot of money going on.

Blogger 80

Blogger Outreach PR Media 80

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

MARCH 24, 2011

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds Trending Stories OMG, the Oxford English Dictionary Added New Words! Not every business needs one, no matter what the “one-size-fits-all&# startup books and “experts&# say.

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Biznology

AUGUST 16, 2016

My Personal Digital PR Philosophy. Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 Theses from The Cluetrain Manifesto ).

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

QuanticMind

MAY 30, 2023

And that really is the thesis of our conversation today is people aren't all in the business of developing a newsletter where they can make that their priority for the day or every day. And it's not a sponsored article or advertorial. I mean, I get it, we're in a business about pitching and showing the shiny side of things.

Paid Content 52

Paid Content Marketing AI Work Management Paid Search Agency 52

Marketing Craftmanship

JULY 5, 2013

brings to mind what many consider to be a golden age for Public Relations; the period from the mid-60s to mid-80s, when the PR profession had the mandate, the skills and the balls to stand up to criticism leveled against the organizations and people whom they represented. Herb Schmertz was no reckless PR cowboy.

Public Relations 100

Public Relations Advertorials Mobile Advertising PR 100

Hubspot

MAY 1, 2020

For instance, you might write a how-to about how to use your product, or an advertorial or guest post that drives traffic back to your blog. Alternatively, you can write a guest post or advertorial for another publication. An advertorial is basically the paid version of a guest post. PR Newswire. Partner with influencers.

Paid Content 101

Paid Content Traffic Advertorials Paid Search Agency 101