Digital B2B Marketing

MARCH 21, 2012

To be noticed above the clutter of competing advertising messages, many advertisers will simply bombard us. Data Will Underly Everything In Minority Report we saw advertisements targeted to John Anderton as he walked into a store. Unfortunately, many of these extremes are ones we, as consumers, do not want to see.

Paid Search Agency 100

Paid Search Agency Telemarketing Ad Frequency Privacy 100

Digital B2B Marketing

JUNE 14, 2011

No Disclaimer Needed: I buy advertising through Bizo, which means I pay them, they don't pay me, although they probably bought me lunch once]. I write about and share content about B2B marketing, online advertising, content marketing and social media. 38% work in the marketing and advertising industry.

Social Media 100

Social Media Media Curation Ideal Customer Profiles 100

Digital B2B Marketing

MAY 28, 2013

If online advertising isn’t a meaningful part of your B2B marketing program, you may have dismissed the recent uproar caused by Firefox’s decision to block third party cookies. However, it doesn’t just impact online advertisers. Many B2B marketers will be impacted as well. Dynamic Content Triggers Will Misfire.

Microsite 100

Microsite B2B Marketing Domain B2B 100

Digital B2B Marketing

JUNE 4, 2013

Social Media Advertising. Social media advertising isn’t targetable or scalable enough in many B2B markets to make the list above, but with recent updates from Facebook and rumored changes pending from Twitter, that may change. Print Advertising. Your additions and feedback is welcomed.

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

Digital B2B Marketing

APRIL 20, 2016

2015 seemed like a breakout year for account-based advertising, with a flurry of account-based advertising offerings hitting the market. Interest in account-based advertising is, no surprise, following the adoption of account-based marketing. But how do these solutions actually target ads to specific companies? IP Targeting.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising DemandBase 100

Digital B2B Marketing

MARCH 1, 2012

Comscore recently issued a release showing 31% of banner ads from a sample of advertiser had no opportunity to be seen. The problem is, advertisers often do not know where their ads are running. HIF) is an awesome website run by the coolest person in the world, Goob. Example 1: Sage on Hey, It’s Free! Hey, It’s Free!

Enterprise Management 100

Enterprise Management Advertising Agencies Banner Ads Marketing Management 100

Digital B2B Marketing

APRIL 4, 2013

Does it really work as advertised when you dig below the surface? Your personal and business success are not the singular priority of any outside expert, partner, vendor or client. Why are we so quick to trust our business and personal success to companies or individuals simply because they present themselves with authority?

Advertising Agencies 100

Advertising Agencies Sample Marketing & Strategy Paid Search Agency 100

Digital B2B Marketing

DECEMBER 1, 2011

Unfortunately for HostGator, I already chose a hosting provider, and now, I’m tired of HostGator’s advertising and their alligator mascot. However, my personal network is heavily skewed towards people in online marketing. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

DECEMBER 1, 2011

Unfortunately for HostGator, I already chose a hosting provider, and now, I’m tired of HostGator’s advertising and their alligator mascot. However, my personal network is heavily skewed towards people in online marketing. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

JUNE 28, 2012

This is why sales people with existing relationships are recruited and account managers work to develop personal relationships with clients. That click may be important, but calling it a conversation is an insult to the person with their hand on the mouse. Marketing is predominantly one-way communication.

Enterprise Management 100

Enterprise Management Paid Search Agency Work Management Marketing Proposals 100

Digital B2B Marketing

JULY 16, 2012

Business and personal lives are blending and as business people we are always connected. Social media can benefit many businesses, but so can your sales team, advertising, product, customer service or supply chain management. Yeah, content is like that. However, these are just changes in business.

B2B Marketing 100

B2B Marketing B2B Marketing Management Social Media 100

Digital B2B Marketing

MARCH 25, 2011

Personal connections. Seeding your Content Curation Program You don’t need to seed it with industry influencers or folks with a strong following (although it is great if you can!). Look for opportunities to seed with people that already look to your company. Long time clients.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Digital B2B Marketing

JUNE 18, 2014

According to many in the digital advertising industry, at some point in the future digital marketing will be so targeted that consumers will want to see the ads. Advertising will tell us about the products we want to know about, give us a direct path to the content we need and provide access to discounts on products we want.

Online Marketing 100

Online Marketing Paid Search Agency Advertisements Advertising 100

Digital B2B Marketing

JUNE 7, 2012

The most common pricing model for online banner advertising. Used for performance-based online advertising buys, the cost is based on the number of actions (such as a registration or purchase) delivered. Online Advertising Technology Acronyms BT : Behavioral Targeting. The advertiser’s ad server. Salesforce.com.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Digital B2B Marketing

JULY 25, 2013

From marketing automation to demand side platforms to content management systems, technology puts the right message in front of the right person at the right time. Today banner advertising is increasingly purchased and placed by systems. Today’s marketing simply wouldn’t exist without marketing technology.

Eloqua 100

Eloqua Auto Responder Banners Marketo 100

Digital B2B Marketing

DECEMBER 8, 2011

For example, most B2B marketing is very out of context on sites like Parents.com or WebMD.com, and drawing your audience back from a personal context to your business offer or content is a significant hurdle, even when you are reaching the right person.

Ad Frequency 100

Ad Frequency Banner Ads Campaigns Opt-out 100

Digital B2B Marketing

JANUARY 20, 2014

Even worse, those that do use data often use it to personalize instead of delivering relevance. Make your online advertising relevant. But if you have a sizable online advertising budget and are running sites like Forbes with a relatively broad audience, you can do so much more. Potential providers: Demandbase , Insightera.

Reachforce 100

Reachforce B2B Marketing DemandBase Planning 100

Digital B2B Marketing

NOVEMBER 7, 2013

Like most companies using favorite spam, a quick scroll through the favorites makes it clear a person isn’t behind the system. Content marketing platform for brands | We specialize in native advertising and content creation | PR 2.0 cooperatize. 603 favorites per day. Meetup Organizer in NYC | #PR #contentmarketing.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Digital B2B Marketing

MARCH 4, 2014

On LinkedIn, publishing is tied to an individual’s personal account. Someone who could publish personal interest articles in the future. A single executive can develop a personal following that benefits the company. If one person leaves, there is a smaller audience impact. Someone who could leave the company.

Linkedin 100

Linkedin Content Marketing Advertising Agencies Content 100

Digital B2B Marketing

MARCH 15, 2011

Online Behavioral Advertising The online advertising industry’s inability to self-regulate to date, combined with profiling practices that are not well understood or disclosed, have brought the focus of regulators and technology solutions from browser companies.

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Digital B2B Marketing

DECEMBER 6, 2012

Extreme Interruption Advertising will be larger, louder and more disruptive. Extreme Technology Data for targeting and personalization will continue to advance. From Facebook to DMPs, CRM Retargeting , personalization and new data sources, every interruption will become more noticeable, more relevant and more targeted than the last.

Internet Marketing 100

Internet Marketing Twitter Marketing & Strategy Facebook 100

Digital B2B Marketing

DECEMBER 17, 2013

You create numerous versions for different audience segments, multiple triggered email streams and possibly even personalize your send times. Today, audiences aren’t just dispersed, many are taking steps to actively avoid advertiser. As a marketer, this is what keeps your job, and my job, interesting and challenging.

Facebook 100

Facebook Television marketing Branding Brand Identity 100

Digital B2B Marketing

MARCH 31, 2011

In addition to the traffic driven by emails, search and advertising, ACME has 30,000 organic visitors to its site each month and 80,000 page views. Replacing 30,000 visitors a month through increased search and advertising spend will cost approximately $2.5 ACME sends three emails a month to a database of 50,000 people. Web Traffic.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

APRIL 6, 2011

Maybe its time to champion personal involvement in social media first. In the 80s and 90s I was often frustrated by B2Bs spending $s on advertising, because it was assumed that all budgets started with Advertising. Yet – advertising was rarely a fit for many B2Bs. They will not engage.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

JUNE 26, 2013

outside of high cost advertising campaigns, events or other traditional marketing activities. Depending on the type of event and information you have on each person, contacts that don’t engage at all may be moved into the active prospect program or put into your background nurture. Active Prospects.

Buyer's Journey 100

Buyer's Journey Sales Qualified Leads Blast Campaigns Marketing Automation Services 100

Digital B2B Marketing

JUNE 5, 2012

Has your personal experience with social media increased your perception of its marketing value? Do your watching and reading habits influence the publishers you advertise with? How does your opinion influence your marketing activity? Has your opinion ever biased your creative selection?

Opinions 100

Opinions Adwords Paid Search Agency Banners 100