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CMO Salary Data Suggests Declining CMO Influence?

Marketing Insider Group

The authors suggest that tech companies don’t appreciate or invest in marketing. Of the top tech organizations—Google, Microsoft, Amazon, and Facebook—only Microsoft has a CMO. We’ve seen this with huge acquisitions, such as Facebook acquiring Instagram or Microsoft buying LinkedIn.

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Five Reasons Why Amazon Is the Third Largest Digital Advertising Platform

QuanticMind

If you’ve glanced at the headlines recently, you likely know that Amazon has far exceeded expectations when it comes to its digital ad business, and is set to be the world’s third largest digital advertising platform, according to market research firm eMarketer. In short, companies are increasingly buying ads on Amazon.

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How To Generate B2B Leads Using Facebook In 2020

Valasys

With the New Year around the corner “How to Generate B2B leads using Facebook in 2020” is a question that will be on the top of the head of every B2B marketer. Another study by the Content Marketing Institute (CMI) shows that 76% of the B2B marketers use Facebook to distribute content.

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11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. The lesson for Facebook marketers?

Facebook 101
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Benefits of PPC Advertising for Your Company

Valasys

Pay-per-click advertising is very efficient since it allows pinpoint targeting of a specific demographic. Facebook and Amazon have also made their way into the top PPC platforms list, so Google no longer dominates. This works well for advertising purposes, including promotions, discounts, and overall objectives.

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Paid Advertising: Statistics You Should Know For 2023

Huptech Web

Facebook ad statistics. Amazon PPC Stats. Paid advertising is a crucial aspect of promoting any business or product. There are a variety of different types of paid advertising, including search advertising, display advertising, social media advertising, and video advertising. Facebook U.S.

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14 Top Marketers Share Marketing Predictions and Trends for 2020–2025

Martech Advisor

Here’s your way into a super successful 2020–2025: D2C Companies Will Move Away From Facebook Advertising. A ton has been written this past year about how D2C companies were leaving Facebook because of rising prices to advertise on the platform. Kerel Cooper , SVP Global Marketing, LiveIntent.