Hinge Marketing

MAY 20, 2019

The key to building these virtual relationships is content marketing, an online strategy that elevates thought leadership through the routine publication of free, valuable, educational content and using that content to attract new leads, nurture existing leads and build preference for the firm. Articles and white papers.

Planning 92

Planning Marketing Plans Service Content Marketing 92

Smashmouth Marketing

SEPTEMBER 23, 2009

Quantity : damphoux : Quality v Quantity RT @ MarketingSherpa Jaren Green: Work lead quality into every discussion to improve relationship w sales #sherpab2b09 For a chuckle (congrats @andrewspoeth for both of them): andrewspoeth : Can anyone read the font size on this slide? SO leverage content, and find inexpensive ways to produce.

Webcast 100

Webcast Lead Scoring Lead Ranking Lead Gen 100

Hinge Marketing

MAY 12, 2016

Videos : Video is an ideal marketing medium for professional services firms. White papers : One of the most common online lead generating techniques, white papers can establish credibility and generate highly qualified leads. White papers also make great pay-per-click offers.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Marketing Websites Generation 48

NuSpark Consulting

AUGUST 23, 2012

Blogs are an ideal medium for fresh content. You can promote content or newsletters in your sidebars (like I do if you’re reading this on my site), or you can provide a lead generation offer at the bottom of your blog as a sign off (Example- “want to learn more? Download our white paper….).

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

NuSpark Consulting

AUGUST 23, 2012

Blogs are an ideal medium for fresh content. You can promote content or newsletters in your sidebars (like I do if you’re reading this on my site), or you can provide a lead generation offer at the bottom of your blog as a sign off (Example- “want to learn more? Download our white paper….).

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

PureB2B

JANUARY 19, 2017

Someone looking at blogs posts on lead generation would probably be more interested in a post on lead nurturing than something about productivity. Another way to personalize content is to look at the type of content leads are consuming. Use Diverse Mediums. Use Diverse Mediums. How do you react? Keep Track.

Lead Scoring 81

Lead Scoring Lead Ranking Sales Qualified Leads Leads 81

markempa

FEBRUARY 9, 2015

Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. Emails — Email is a one-to-one medium.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Mailmunch

MAY 20, 2021

A lead magnet is a free item or service provided to the customers in exchange for their contact details. Some examples of a lead magnet can be trial subscriptions, samples, white papers, e-newsletters, and free consultations. When done right, lead magnets often compel people to share their information with you.

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

PureB2B

JANUARY 19, 2017

Someone looking at blogs posts on lead generation would probably be more interested in a post on lead nurturing than something about productivity. Another way to personalize content is to look at the type of content leads are consuming. Use Diverse Mediums. Use Diverse Mediums. How do you react? Keep Track.

Top of Funnel 62

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 62

Vidyard

APRIL 4, 2016

They’ve become crucial in capturing more leads, but also helping to identify better leads. With features like automated lead nurturing, grooming new business has become a very methodical and exact process. Granted, video is a medium that arrived later in most marketers’ strategies.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Adobe Experience Cloud Blog

APRIL 1, 2011

One of the biggest differences between a live webinar and a recorded one, or other media like white papers, is the ability to actually interact with the expert. Webinars are traditionally a one-to-many communication medium, instead of many-to-many which is characteristic of social networks. A final note on webinar attendance.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

Hinge Marketing

MARCH 14, 2016

The key to building these virtual relationships is content marketing, an online strategy that elevates thought leadership through the routine publication of free, valuable, educational content and using that content to attract new leads, nurture existing leads and build preference for the firm. Articles and white papers.

Planning 48

Planning Marketing Plans Service Content Marketing 48

Adobe Experience Cloud Blog

JULY 12, 2010

As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Marketing Insider Group

SEPTEMBER 28, 2020

In this article, you’ll learn how to successfully implement a lead nurturing strategy that’s full of impactful content. . Quick takeaways: A lead nurturing strategy helps build a long-lasting relationship with leads that don’t end with a final purchase. Why is Lead Nurturing Important?

Top of Funnel 356

Top of Funnel Buyer's Journey Conversion Ad Building 356

Hubspot

JULY 29, 2010

The following is a guest post by Peter Rastello, the founder of Inbound Market Link , an Inbound Marketing agency specializing in helping small and medium, B2B and B2C businesses to succeed on the internet. Leads should be confronted with an inescapable case for them to leave their carefully guarded personal information on the form.

Small Business Marketing 28

Small Business Marketing Online Marketing Effectiveness SMB 28

The ROI Guy

DECEMBER 23, 2010

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement. The more independent the content, the more credible it is.

Social Media 40

Social Media ROI Practices Media 40

markempa

SEPTEMBER 15, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Plus, you can track many other elements as well.

Cold Calling 120

Cold Calling Lead Generation Email Marketing B2B Marketing 120

Only B2B

MARCH 13, 2020

You need a strategy and a detailed lead nurturing workflow to be able to convert marketing qualified leads to sales qualified leads and then to a buyer. Lead Nurturing. Every action taken on the website (for example, visiting, downloading a white paper etc) should be given a score. MQL vs SQL.

Sales Qualified Leads 111

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Top of Funnel 111

Zoominfo

JULY 11, 2018

8% of marketers plan to add Medium to their marketing efforts in the next 12 months ( source ). Buyers say they will share information in exchange for webinars (79%), white papers (76%), third-party/analyst reports (66%), e-books (63%), and case studies (57%) ( source ). B2B Content Marketing Priorities and Plans.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

ClearVoice

OCTOBER 10, 2022

White papers. These experts will help you craft high-level pieces such as informative guides, white papers, and industry reports related to those subtopics. Scale your content marketing beyond your website content to reap these benefits: Use email content to foster customer loyalty and enhance lead nurturing.

Work Management 59

Work Management Marketing Management Paid Search Agency Advertising Agencies 59

Single Grain

AUGUST 18, 2020

Measuring the lead-to-customer rate is crucial because if you aren’t generating enough sales-ready leads, you are probably wasting your marketing budget. In other words, it shows whether your sales processes and lead-nurturing methods are effective or not. For generating leads (free ebooks and white papers).

Acquisitions 116

Acquisitions Cost Paid Content Lead Ranking 116

seo.co

FEBRUARY 21, 2022

In today’s business world, successful B2B marketing involves a combination of strategies, mediums, and channels. The focus is to generate leads and build up a list of qualified buyers who could eventually become customers. Lead nurturing is the main aim of B2B marketing. The focus is on brand building. Tactics/Approach.

Business to Business 98

Business to Business Paid Content B2B Marketing Work Management 98

Zoominfo

JULY 21, 2019

8% of marketers plan to add Medium to their marketing efforts in the next 12 months ( source ). Buyers say they will share information in exchange for webinars (79%), white papers (76%), third-party/analyst reports (66%), e-books (63%), and case studies (57%) ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. Half of small and medium-sized businesses utilize marketing automation technology to lead campaigns. Lead Generation & Nurturing Stats. Optinmonster). Optinmonster).

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

Content4Demand

MARCH 19, 2019

The most successful engagement tactics during the past year were in-person events (76%), lead nurture campaigns (58%) and webinars (58%), unchanged from the prior year. Right behind that were case studies (63%) and then lead nurture campaigns. Webinars and white papers rounded out the top five.

Top of Funnel 72

Top of Funnel Advertising Benchmark Demand Peer-to-peer 72

Hinge Marketing

SEPTEMBER 25, 2019

This type of educational content is then used to attract new leads, nurture existing leads, and build preference for the firm. By themselves, webinars offer a good way to demonstrate your firm’s expertise, educate your audience and cultivate interested leads. Articles and white papers. Social media.

Marketing & Strategy 98

Marketing & Strategy Webinar Metrics Marketing Strategy B2B Marketing 98

Outgrow

FEBRUARY 5, 2021

This need can be fulfilled by using various marketing strategies such as inbound marketing, lead nurturing, cross-selling, and upselling. Use blog posts, press releases, case studies, eBooks, white papers, infographics, videos, emails, and various other types of content to attract and retain customers. Rest will follow!

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Ambal's Amusings

OCTOBER 8, 2009

Michele Linn is a freelance marketing writer specializing creating buyer-focused B2B marketing content, such as white papers, research reports, feature articles and case studies. The content from the case study can be used in white papers and eBooks to show how a user has been successful.

Case Studies 100

Case Studies Case Study Activities Studies 100

Biznology

JULY 25, 2013

Develop the relationship over time until the prospect is ready to see a salesperson, a process known as lead nurturing. White papers. Medium (as per the list of content types, above). In the B2B marketing world, content is used primarily to 1. Attract new prospects, and 2. Blog entries. Case studies. Infographics.

Enterprise Management 80

Enterprise Management B to B Work Management B2B Thought Leadership 80

Hinge Marketing

JULY 6, 2022

There is no more perfect inbound marketing medium for professional services firms than video. White Papers. White papers have been around for decades—and for good reason. Even today, they can be fantastic lead generation tools. White papers tend to have a more technical slant. Podcasting.

Lead Generation 146

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 146

SnapApp

DECEMBER 4, 2017

Takeaway : As mobile continue to rise as the preferred medium for users, marketers are increasing their advertising spends accordingly. . B2B buyers are most likely to share their name and email address in exchange for webinars (79%), white papers (76%), analyst reports (66%), and ebooks (63%) - DemandGen. . MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Convince & Convert

OCTOBER 22, 2013

Once you’ve fully vetted your idea, you need to choose a content medium that best helps you tell your story. Ultimately, though, it’s important to choose a medium that is best suited to your unique data/information/message. Now it’s all about using lead nurturing to translate all this into sales-ready leads.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

Valasys

AUGUST 20, 2019

Research by Emarsys in 2018 concluded that 81% of the small & medium-sized businesses rely on emails as the primary channel for customer acquisition while 80% of them trust Emails for customer retention. Besides, Email Marketing is also beneficial for sharing third-party ads.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Vidyard

JULY 21, 2017

Building a call to action can be as simple as prompting viewers to “download our white paper” or as strategic as including a contact form at the end of a video. A form can collect even more details to push into your marketing automation or CRM contact records for future lead nurturing and segmentation.

Email Marketing 102

Email Marketing Video Marketing Campaigns Top of Funnel 102

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? A few people were so incensed they contacted me to say I was talking nonsense. It’s not just that there are so many new ways to reach people.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Anteriad

APRIL 25, 2023

Activities such as conducting an online search, downloading a white paper, or registering for a webinar each generate intent signals. Lead scoring A methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Sales Engine

NOVEMBER 6, 2015

That’s why marketing’s job was to create awareness through one-to-many mediums like trade shows and advertising. It is this change that is driving a merger between content marketing and lead generation today. By definition, a conversation is a two-way activity that will likely include several digital mediums.

Top of Funnel 120

Top of Funnel Lead Ranking Marketing Qualified Leads Digital Marketing Funnels 120