Vidyard

NOVEMBER 16, 2015

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. Video isn’t actually a one-size-fits-all medium even though we so often treat it that way. She also includes some phenomenal real-world examples of brands who distributing the right way.

Forrester 50

Forrester Distribution Video Marketing Advertising Agencies 50

Martech

JUNE 7, 2023

Undoubtedly, video is the most rapidly expanding and potent marketing medium globally. In response, Google introduced YouTube Shorts and Meta followed suit with Instagram Reels, solidifying the significance of short-form video content. Start long and go short YouTube is the number one platform and channel for video marketing.

Marketing AI 97

Marketing AI Advertising Channels Video Marketing Youtube 97

Sprout Social

JANUARY 4, 2022

62% of people report increased interest in a product after viewing a related Facebook video. Extra credit if you use a moderator to help facilitate person-to-person conversations throughout your live video—a step the network says can increase engagement as well as distribution. YouTube video statistics. billion users per month.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

KoMarketing Associates

AUGUST 26, 2020

But maybe you’re still not totally committed to video as a medium for your B2B content strategy. Product videos. Native videos on LinkedIn do extremely well and are familiar enough to adapt for day to day content production. But here are some things to consider for that production: Short videos work best on LinkedIn.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Vidyard

OCTOBER 22, 2013

As Paull tells us, their organization has learned that the key to a good fundraising campaign is to get people inspired and there’s no better medium for this than video. The team at charity: water are using video to drive an important cause, and they’re using the medium perfectly to construct a powerful message.

Advertising Mediums 50

Advertising Mediums Video Marketing Marketing Automation Services Best Practices 50

KoMarketing Associates

MARCH 13, 2018

The good news is that when a technology or software vendor starts to think about link building as simply a component of their ongoing content distribution efforts, the task becomes much less daunting. Publish / repurpose blog posts through places like LinkedIn or Medium. The Quick Link Building Hits. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Vidyard

MAY 5, 2017

In order to justify videos that may be unrelated to your B2B product (often the mark of true content marketing), your business needs to understand why you’re creating video stories. These are usually broad and, in most cases, shouldn’t be too product heavy at the top of the funnel. Product explainers and detailed demos.

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

sagefrog

FEBRUARY 7, 2024

Efficiency, Efficiency, Efficiency B2B brands are strategically optimizing their operational processes, with a sharp focus on minimizing manual efforts and amplifying overall productivity. In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

SnapApp

JANUARY 3, 2018

You juggle content creation, design, distribution, promotion, analytics – just to name a few of the balls you have in the air at any given time. Republish your older blog posts on Medium and/or LinkedIn to breathe new life into the content. . . Use the spacebar on your keyboard to play or pause a YouTube video. .

Work Management 74

Work Management Tips Product Marketing Management 74

SmartBug Media

SEPTEMBER 8, 2021

A creative video strategy will keep your brand and products top of mind as video becomes a more popular platform. You’ll also want to consider your distribution plan when it comes to making your video inclusive. Ideally, you’ve already come up with a distribution plan for your video in the planning stage. What is the purpose?

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Convert

APRIL 7, 2021

We learned how people use video for entertainment and news, and how they plan to consume the medium beyond the pandemic. It’s a video production house from Melbourne, Australia. They provide space for photography projects and specialize in creating high-quality video productions. it’s no wonder YouTube wants in on the action.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Anyword

JULY 12, 2021

Instead of relying on Facebook page grids and object distribution features that lack customization options, Canva gives even the most basic user the tools to create beautiful visual setups for their advertising. Trapica claims that they can “cut campaign handling time by half.”

Marketing AI 105

Marketing AI Budget Programs Facebook Paid Search Agency 105

Kevin Indig

MAY 29, 2023

SEOmonitor's Product specialists will be there to help you in crafting the best pitch possible. While I am personally convinced that AI answers are inevitable in the medium term to long term, it’s not yet clear whether users prefer AI answers over classic web results in the short term. and save money.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Customer Experience Matrix

OCTOBER 14, 2019

A total end to distribution of third party personal data would still leave Internet marketers able to target based on context, content, and in-session behaviors. Above all, the various forms of individually targeted TV advertising promise new levels of personalization and tracking in a medium that already has near-universal reach.

Privacy 149

Privacy Advertising Agencies Advertisements Advertising 149

Vidyard

MARCH 23, 2021

Everyone is becoming a creator—no longer are we dependent on massive production budgets and teams. Trends in Resources Used for Video Production 1.7.1 Resources Used for Business Video Production 2. Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Video Length Distribution 3.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Bannerflow

FEBRUARY 3, 2023

Millions of people are embracing video on demand (VOD), with the distribution platform expected to attract 164.9 But what is Video on Demand and the various components that make up the media distribution platform? It is no secret that video is, by some distance, the most engaging medium for audiences. million viewers by 2025.

Demand 52

Demand Video Marketing Ad Exchange Mobile Advertising 52

PureB2B

FEBRUARY 1, 2021

Syndicating content is when you distribute your content to third-party entities so it can be re-published through their platform, allowing you to reach your target audience dynamically. This is often confused with content marketing, a strategic marketing approach focused on distributing content across various forms.

Planning 62

Planning High Quality Lead Advertising Agencies Lead Scoring 62

PureB2B

FEBRUARY 1, 2021

Syndicating content is when you distribute your content to third-party entities so it can be re-published through their platform, allowing you to reach your target audience dynamically. This is often confused with content marketing, a strategic marketing approach focused on distributing content across various forms.

Planning 62

Planning High Quality Lead Advertising Agencies Lead Scoring 62

Content Standard

MARCH 9, 2022

2021: A Massive Leap in Language Processing Within Google Search Last year saw major shakeups in the Googleverse as the company rolled out a trio of SEO industry-rattling core updates on top of numerous updates across product reviews, spam and link spam, page experience, local, and more.

Lead Ranking 131

Lead Ranking SERP Content CAN-SPAM 131

Sprout Social

OCTOBER 6, 2022

And when it comes to TikTok specifically, Digital Marketing Institute defines 250,000 views as mildly viral, one million as medium viral and 5 million views within 3-7 days as officially TikTok-viral. Here are some of our expert tips that you can put towards your own video production and optimization. Pinpoint your goals. Horizontally?

Viral Marketing 129

Viral Marketing Social Media Video Marketing Media 129

Oktopost

JULY 30, 2020

They are perfect for lead generation and nurturing, strengthening relationships, developing brand authority, and introducing products to partners in an interactive and engaging way. One of its unique features is the ability to stream your webinar directly to your company’s Facebook or YouTube pages. Why use webinars in 2021?

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

KoMarketing Associates

AUGUST 18, 2020

But maybe you’re still not totally committed to video as a medium for your B2B content strategy. Product videos. Native videos on LinkedIn do extremely well and are familiar enough to adapt for day to day content production. But here are some things to consider for that production: Short videos work best on LinkedIn.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Optinmonster

DECEMBER 28, 2023

68% of customers say that they follow brands on social media to stay informed about new products. Social media platforms are becoming a pay-to-play landscape because they want to monetize distribution. Research says that 76% of customers are likely to purchase products they see in a brand’s social media post.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Outgrow

JUNE 20, 2022

Why a product-led funnel is easier to build than a community-led go to market . Tune in to learn everything there is to know about driving engagement, community and product-led growth, and his transition from a software engineer to a Serial Marketer. So products like growth SaaS, and Web 3, I think all of those are still growing.

Paid Content 52

Paid Content Communities Work Management Product 52

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. Video Distribution Channels 6. How much are you going to spend on creating and distributing videos? What channels will you embed, share, and otherwise distribute your videos on? Contents 1.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. Video Distribution Channels 7. How much are you going to spend on creating and distributing videos? What channels will you embed, share, and otherwise distribute your videos on? Contents 1.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

KoMarketing Associates

JUNE 25, 2019

New product tutorials or walkthroughs. Facebook is likely the largest live streaming social media platform, outside of YouTube. Buffer cited Medium research that the average ideal length of a blog post is 1,600 words– or about seven minutes of reading. Company news announcements. Sale announcements. Industry news coverage.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Vidyard

JUNE 7, 2021

YouTube Audio Library 5. Listen to it on YouTube, then try to find similar-sounding songs based on the rhythm, speed, progression, instrumentation, or key. Medium: Pay between $10 and $100 for a royalty-free track from a music library. YouTube Audio Library YouTube offers royalty-free music too. Bedtracks 4.2

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

ClearVoice

JANUARY 28, 2021

By creating a strategy for each of these mediums, you ensure your message finds the right people in relevant and actionable ways, according to Esther Poulsen , founder and CEO of Raare Solutions, LLC. “An And those businesses that used four or more channels beat out companies who only use one or two mediums by 300 percent.

Paid Content 98

Paid Content Advertising Channels Campaigns Examples 98

Vidyard

MARCH 23, 2021

In order to justify creating different types of videos (including some that may not be directly related to your product), your business needs to understand why you’re creating video stories , who you want watching your content, and what you’re trying to accomplish. No matter what industry you’re in, recognize that your objectives will differ.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

AUGUST 30, 2016

From product marketing to content creation, social posts to event presence, you name it: it’s on you. If you didn’t know, YouTube is the second largest search engine in the world. While YouTube is the second largest search engine, Google is the first. Increase the understanding of your product. Rank higher in search.

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

Hubspot

MAY 11, 2021

better brand recall than display ads , and 61% of consumers who heard a podcast ad were more likely to purchase the featured product. A Twitch streamer takes the best moments of their live stream and packages it up for their YouTube channel.". I love it because it's more of a feature to an enhance a product, versus a product in itself.

Work Management 101

Work Management Paid Search Agency Tips Marketing Management 101

FMG Suite

SEPTEMBER 13, 2022

The Marketing Automation award spotlights the products and programs using technology to improve the efficacy of multi-channel client communications and engagement to simplify the client acquisition process. Informa products and services help businesses and professionals connect, learn, do business and gain an edge over the competition.

Marketing Automation Services 40

Marketing Automation Services Social Media Marketing Automation Marketing Management 40

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Did you know that YouTube is the second largest search engine in the world? Video marketing has other benefits beyond distribution and traffic generation. There are several frameworks you can use, including: Show what you do: Create detailed videos about your products or services. Start Using Video. With over 1.9

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Vidyard

MARCH 23, 2021

Trends in Resources Used for Video Production 1.7.1 Resources Used for Business Video Production 2. Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Length Distribution 3. Video Distribution Trends 2.2.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Hubspot

OCTOBER 22, 2019

YouTube aficionado? A unique feature with Pinterest is that they collaborate directly with sellers, so you can buy the products you find directly through Pinterest. Medium is an online publishing platform and social bookmarking site where you can publish and save posts to read later. SEO expert? But I was no SEO expert.

Digg 83

Digg Curation Ideal Customer Profiles Advertising Mediums 83

Vidyard

FEBRUARY 13, 2020

Video is a powerful medium and its value to businesses is only increasing because it is both more convenient and more compelling to digest than text-based content. Internal communications groups can distribute company-wide messaging, vital executive communications, and training enablement resources in a secure environment. “We

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84