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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels. It’s the only thing.

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Try These Top B2B Influencer Marketing Tactics

Top Rank Marketing

You’ve probably heard about B2B influencer marketing. Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice. Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today.

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How Automation Can Help Scale Recruiting Efforts

Zoominfo

The Great Resignation has created one of the hottest labor markets in living memory. In addition to a tight labor market, the talent acquisition process has also become increasingly digitized. Today, most candidates seek work through digital platforms, like job boards or social media networks. The other factor is speed.”

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Do’s and Don’ts for Establishing Your Expertise as an Immigrating Professional (EB-1 and O-1 Visas)

Trade Press Services

Millions of people around the globe dream of a life where anyone, regardless of class, race, nationality, or ethnicity, can achieve success, freedom, and equality. Marketers understand the benefits of publishing bylined articles and other content in trade publications. In 2023 alone, on average, the U.S.

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Why HubSpot is Launching a Podcast Network

Hubspot

Marketing, sales, customer support, customer success, product, engineering, entrepreneurs are all helping to build and grow businesses. It's why we're excited to announce the launch of HubSpot's Podcast Network , a new audio destination that is home to six great shows that represent a wide range of business topics and backgrounds.

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Ask a Content Strategist: When Will the Robot Writers Take Over?

Contently

You write a lot about how the future of content marketing is technology boosting human creativity. That’s why a story in a far-out world like Star Wars works; Luke is the archetype of the working-class underdog called to great adventure, riding around in spaceships that look like 1950s hot rods. Susan, New York. Jason, Detroit.

Content 167
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The 6 Most Effective Paid Marketing Channels for SaaS Companies in 2020

SmartBug Media

The most effective SaaS marketing departments employ paid, owned, and earned media channels. For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Paid search is a staple within most marketers' paid media budgets.