Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Brand storytelling is a powerful marketing tool. In other words, having social proof like case studies, reviews, and testimonials on your website can help you move customers down the sales funnel. LinkedIn is a great channel to utilize.

Case Studies 276

Case Studies Case Study Studies Top of Funnel 276

Metadata

FEBRUARY 5, 2024

We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” Refuse to be B2B-oring Most B2B marketers read from the same script: LinkedIn ads with similar messaging. Create multiple brand funnels by tapping into your executives and employees.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Directive Agency

JULY 31, 2023

These video ads are effective because they’re out of the box, scroll-stopping, shareable, and highlight why you shouldn’t choose the competitor. Shield Analytics “LinkedIn Wrap” Making user-generated and functional content is a great way to create content at scale that your buyers are likely to share. Shield is a great example of this.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Directive Agency

JULY 31, 2023

Embed video] These video ads are effective because they’re out of the box, scroll-stopping, shareable, and highlight why you shouldn’t choose the competitor. Shield Analytics “LinkedIn Wrap” Making user-generated and functional content is a great way to create content at scale that your buyers are likely to share.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. Marketers are using AI to optimize social media advertising and make ads more attractive to audiences by analyzing engagement behavior and audience preferences.

Marketing AI 123

Marketing AI Paid Content Work Management Marketing Strategy 123

Tomorrow People

NOVEMBER 23, 2018

Tim Lozier, marketing director at ETQ, gives his insights into the future of content marketing, why webinars will become more critical, and how storytelling marketing has changed the software industry. Throwing up ads and compelling creatives just isn’t the same as connecting to your customers.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

Goodish Agency

AUGUST 5, 2021

Growth Marketing is a strategy designed to address your entire sales funnel – it’s a data-driven and creative approach to attracting, engaging, and retaining customers. landing page, Facebook ad, or email campaign) affect your conversion rates? This entails seeking new ways of adding value to each customer journey.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

ClickZ

FEBRUARY 7, 2022

We gush over the Fortune 100s pumping out big-budget ads with big names for the big game and their big sale. These smaller brands often leverage a significant amount of analog advertising tactics to reach new consumers, retain existing customers, and improve the customer experience at all points in the funnel. .

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

Content4Demand

FEBRUARY 15, 2023

Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. Economic uncertainty has followed us into the new year and advertisers are taking a second look at their ad budgets. Are We Ready to Trust the Machines? So why is everyone using the same playbook? to 2:30 p.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

ClearVoice

FEBRUARY 3, 2021

Updates to LinkedIn business page “Home” feed. Many businesses choose to concentrate their B2B marketing efforts in obvious spaces: LinkedIn ads, conferences, purchased lead lists. As soon as possible, a travel platform will attempt to funnel a customer to the proper side. Virtual product demos.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

Atomic Reach

MARCH 18, 2019

Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. Here, I’ll distill these lessons and apply them to social ads. You’ll learn how to optimize your ad creative, targeting, and format for the best results. Using social ads to reach your entire audience is a huge waste of budget.

Paid Content 150

Paid Content Paid Search Agency Top of Funnel Ads 150

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch). Then we cried. Then we subscribed for more.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Oktopost

MARCH 31, 2021

Ad spend on online video is expected to rise from $45 billion to $61 billion, and 88% of marketers reported positive ROI from their video strategy this year. . Visually-enhanced storytelling can concisely explain complicated concepts — or help customers learn about new products or services. Funnel Videos. Why Video Marketing.

Paid Content 70

Paid Content Video Marketing Work Management Marketing Management 70

Valasys

DECEMBER 16, 2019

Moreover, 91% of B2B SaaS marketers prefer Facebook Ads over LinkedIn (Source: Statista). Talking of the Facebook Ad ideas for the B2B SaaS companies, test running different ad layouts is an essential trick. Only, 10%-20% of all the ads are successful in driving conversions of some kind.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

ClearVoice

APRIL 23, 2020

How you quote, source and write about people in your content marketing projects has the ability to enhance your brand’s reputation and move consumers through your sales funnel with more grace and loyalty. How can writing about people enhance your content? And their key resource? When do writers write about people? Blog posts.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Vidyard

OCTOBER 27, 2019

From teens on TikTok to brands creating multi-million dollar Super Bowl ads, video is truly everywhere. Video Marketing Storytelling 4. Sometimes referred to as video content marketing, businesses are increasingly using video in every part of the marketing funnel to reach audiences throughout the customer journey. Contents 1.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Lead Forensics

JANUARY 26, 2024

So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread. So, to grow quickly you constantly need to be adding lots of good content. Be a Master On Linkedin For B2B businesses, there is no greater online network than LinkedIn.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Aberdeen

JUNE 19, 2019

Run an ad during a show like M*A*S*H in the 1980s and you were sure to get in front of your target audience. Unlike with traditional television advertising, “timing” your digital ads doesn’t necessarily refer to time of day. Part of this pay-to-play process is choosing the right days and times to run your digital ads.

Advertisements 40

Advertisements Advertising Top of Funnel Purchase Intent 40

Contently

MAY 2, 2018

Content is the key to optimizing conversion rates across the marketing funnel—from raising awareness about the book, to gathering supporters and subscribers, to driving conversions, and finally to getting buyers to write reviews and spread the word. To get there, we need to estimate the conversion rates of each of the steps in my funnel.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Convince & Convert

MAY 19, 2016

Nick knows exactly what to look for if you’re considering augmenting your marketing team by adding some journalists. How connection marketing and sales through high-level storytelling leads to a unified voice throughout the sales funnel. Nick Stein on Twitter and LinkedIn. In This Episode. Quotes From This Episode.

Top of Funnel 88

Top of Funnel Ad Building Content Marketing Content 88

Vidyard

OCTOBER 27, 2019

From teens on TikTok to brands creating multi-million dollar Super Bowl ads, video is truly everywhere. Video Marketing Storytelling 5. Sometimes referred to as video content marketing, businesses are increasingly using video in every part of the marketing funnel to reach audiences throughout the customer journey. Contents 1.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Valasys

DECEMBER 5, 2019

The conventional structure of the buying funnel is dead. With the entire researching & buying process of the prospects evolving, the traditional funnel structure has evolved into a loop-like architecture wherein research happens all the time on macro & micro-levels. The stage is all set for B2B marketing 2020.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

SmartBug Media

MARCH 19, 2020

When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. Magnet Media is a great resource for learning more about storytelling in general. Keep in mind that this kind of gate is best suited for mid-funnel video content. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Kyle Gray ’s The Story Engine : An entrepreneur’s guide to content strategy and brand storytelling without spending all day writing. Josh Turner ’s Connect: The Secret LinkedIn Playbook to Generate Leads, Build Relationships, and Dramatically Increase Your Sales. LinkedIn is a vast resource for nearly any job function.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Strategic-IC

SEPTEMBER 25, 2018

So at the top of the funnel you may be creating branded video content to promote your message to the marketplace at scale. You may be adding video to paid ad campaigns because that boosts ad engagement by 22 percent. There's a lot of great value coming through video at the top of the funnel.

Top of Funnel 54

Top of Funnel Lead Ranking Lead Scoring Video Marketing 54

Metadata

SEPTEMBER 14, 2020

(That’s 96,000 cold calls, templated emails and Linkedin requests per year!) As marketers, if we had 1 superpower it would be storytelling. Mostly we use our powers for good, but like in the schoolyard game Telephone, sloppy storytelling can also blur the line between fact and fiction. Let’s be honest.

Account Based Marketing 52

Account Based Marketing Marketing Analytics Tools ABM Demand Generation 52

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch). Then we cried. Then we subscribed for more.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

FEBRUARY 15, 2022

The Power of Splunk , one of the newest video series, uses engaging visuals and narrative storytelling to clearly explain the problems they solve. Vidyard has enabled us to turn videos into lead generation assets, helping us increase conversion rates throughout the funnel and identify our most engaged prospects faster.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

Content4Demand

JULY 31, 2020

A lot of our discussions revolved around the pandemic’s impact on retail, so adding these questions made the discussions more personal and interesting. Extend beyond top-of-funnel: A lot of podcasts are focused on top-of-funnel brand awareness and engagement. They’re used to build editorial credibility and establish trust.

Webinar Metrics 109

Webinar Metrics Top of Funnel Marketing & Strategy Digital Marketing Funnels 109

ClearVoice

DECEMBER 8, 2020

If your goal is to reach people, consider adding paid media spend into your marketing strategy. As you’re attracting potential customers, the next level of your funnel goes into your organic content. Many new followers check out your profile content almost immediately, so funnel them to great organic content.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Marketing Insider Group

JULY 11, 2015

Do you see more interest in native ads and content marketing? Brands are shifting their ad dollars from the things that work, such as brand publishing platforms and engaging social content to the things that don’t, like advertising and product promotion. But it is a rare and effective example of a native ad.

Spending 100

Spending Top of Funnel Mobile Advertising Paid Search Agency 100

Martech Advisor

DECEMBER 19, 2019

Make It Your Own: You can experiment with sponsored playlists, audio, video, or display ads on Spotify. Make It Your Own: Run a social proof campaign to target people in the consideration and action stage of the sales funnel. Explore Social Media Storytelling. Storytelling doesn’t always have to be a tear-jerker.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Hubspot

OCTOBER 10, 2019

For example, you'll want to have high-quality visuals for Instagram and keep the captions short -- inversely, on LinkedIn, storytelling is the way to go. Email marketing is the process of leading prospects down the sales funnel by sending marketing materials directly to those who’ve subscribed to that content. The challenge?

Social Media 78

Social Media Email Marketing Social Marketing Media 78

Convert

JANUARY 30, 2023

He spent time learning from content creators on LinkedIn and what their approach was. Also, adding more people to the insights & ideation process increases the value exponentially due to the varying backgrounds and perspectives. So here’s what he did: He scoured LinkedIn and Youtube and reproduced those assets.

Lead Ranking 59

Lead Ranking Lead Scoring Paid Search Agency Budget Programs 59

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications!

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Outbrain

AUGUST 14, 2021

It also had a huge impact on creative advertising trends, with ad spend across top marketplaces and social media platforms increasing by 31% year on year in March 2021. It is driven by data in real-time and allows advanced audience targeting, ensuring the right people see the ad and you get the best ROI. Conversational Marketing.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59