Sprout Social

MAY 7, 2019

This leads to important insights about how social can fuel bottomline growth and organizational development. While you dig into all of the data in this latest Index report, here are nine key stats you can bring to your boss right away to demonstrate why social media marketers are a business’s most valuable resource.

Stats 109

Stats Social Media Social Marketing Media 109

ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. As a bonus, leads generated using content versus paid are 6x more likely to convert than other marketing methods, including paid (more on this later). Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts. Often times, it’s from our own internal resources.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Optinmonster

FEBRUARY 11, 2024

The stats are clear: 20% of businesses never make it past the first year , and a whopping 50% don’t make it to year five. You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end. Are you using growth hacking strategies to boost your business?

Paid Content 90

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 90

SnapApp

NOVEMBER 26, 2018

Demand generation is a rapidly changing field, but it is also critically important to support the rest of your marketing activities further down the funnel. That’s why we put together these demand gen stats for you—to set your strategy up right so that your pipeline doesn’t become a ghost town come Q2. . source ).

Stats 59

Stats Webinar Metrics Demand Top of Funnel 59

The Point

APRIL 19, 2017

Sounds obvious, but the best content provides information of value, information that the reader doesn’t already have. Tip: make sure that the title of the content communicates that unique value.). Content can work at every stage of the funnel – early, mid, late. Are the topics and stats current—no more than a year or so old?

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

The Lead Agency

APRIL 14, 2024

The marketing initiatives may look similar to those in 2023, but the value we can extract from them is on supercharge. Use listener data to inform your content Track your listener stats and learn what is engaging your audience. The value you can get from your time and budget can be extracted from its endless reuse potential.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Strategic-IC

NOVEMBER 10, 2020

It’s about being laser-focused on their needs and deploying the most effective marketing tactics available to nurture value-added, pervasive conversations with key stakeholders. It’s just aiming at a more well-defined area of that funnel, and treating your best buyers in a much more personal way. The B2B Lead.

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

Optinmonster

APRIL 12, 2024

Understanding the Value of Case Studies Case studies are vastly under leveraged, yet wholly effective. If an advertisement for a pair of wool socks claimed it would keep their feet warmer than the closest competitor, that customer generally took the statement at face value. Not sure about the value of social proof?

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Sprout Social

OCTOBER 25, 2022

It is the bedrock of your sales funnel. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. What is brand awareness? That is the power of brand awareness.

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

KoMarketing Associates

JULY 10, 2018

If that’s the case, then why do we see stats like this: or this: Let’s be real. Content has to be a cohesive part of the overall marketing strategy and more importantly, we have to do a better job of measuring its value. Unfortunately, while traffic increased immensely, leads did not and the executive team wasn’t psyched.

Top of Funnel 177

Top of Funnel Paid Search Agency Content Budget Programs 177

Rev

MARCH 2, 2018

But it’s 2018 now, which means that there are lots of trends you need to be aware of if you want your content to be relevant to your customers and score with high SEO rankings. Sponsored posts, branded emails and traditional ads are no longer as effective as they once were.” 3 Use innovative technologies.

Trends 60

Trends Top of Funnel Lead Scoring Lead Ranking 60

Heinz Marketing

SEPTEMBER 9, 2021

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Marketing automation is all about using software to automate activities which allows your teams more time to focus on strategy and the leads showing real promise. Without further ado…. Marketing Automation Platforms.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Work Management 130

Oktopost

FEBRUARY 12, 2020

We know now that marketing can play a role not just in how many units of product you sell, but in all the ways you can potentially get a leg up on your competitors—and that leads us to recruitment marketing. How many companies can you think of that have great products or captivating ads, but you know you wouldn’t want as your employer?

Paid Search Agency 108

Paid Search Agency Advertising Agencies Planning Top of Funnel 108

NetLine

JULY 1, 2021

The original creator grows their audience base and the publisher doesn’t need to spend any additional time or resources creating content either on the same topic or on something completely different. How B2B Marketers Use Content Syndication to Generate Leads. That’s not the definition of a ‘good lead’.”. “A

Sales Management 52

Sales Management B2B Marketing Top of Funnel Work Management 52

Aberdeen

JUNE 7, 2019

While that’s the go-to stat about customer retention, other studies go as far as to say that a 5% increase in customer retention will increase profits anywhere from 25% to 95%. There’s no denying the value of these customer retention initiatives. One marketing problem that leads to high customer acquisition costs is improper targeting.

Intent Data 40

Intent Data Acquisitions Intent Cost 40

SmartBug Media

OCTOBER 19, 2020

The better an organization is at facilitating this conversation—while removing roadblocks, answering questions in real time, and personalizing the experience—the closer that organization is in turning that visitor into a qualified lead. Lead and revenue generation. Lead qualification. What Is Conversational Marketing?

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Conversion Paid Search Agency 111

Mailmunch

APRIL 27, 2021

Video advertising is the displaying of promotional content either inside online video content or as standalone ads. Video ads placed inside online video content can be displayed before, during, or after a video stream, known as pre-roll, mid-roll, and post-roll. . The Current State of Video Ads. Why do Video Ads Work? .

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

Convert

NOVEMBER 13, 2023

Thomke ( Source ) Of course, many factors contribute to the value of a company. This leads to a lot of benefits including lower customer acquisition costs and scaling faster, regardless of headcount. Time to value (TTV): Calculates how long it takes a user to derive value from the product after signing up.

Product 52

Product Lead Ranking A/B testing Sample 52

Mailmunch

JULY 9, 2021

These stats illustrate how critically important it is to optimize your landing pages for mobile traffic. A poorly designed or optimized landing page could send your potential customers away by giving them a negative impression of your business. Source: Statcounter. Small tweaks will add up to improve loading times.

Landing Pages 75

Landing Pages Traffic Optimization Tips 75

ClearVoice

APRIL 23, 2020

. “I define connection as the energy that exists between people when they feel seen, heard, and valued; when they can give and receive without judgement; and when they derive sustenance and strength from the relationship.” And their key resource? ” — Dr. Brené Brown. When do writers write about people? Blog posts.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Engagio

DECEMBER 28, 2020

Investing in B2B measurement solutions not only fills the tactical gaps in a traditional ABM platform-only approach but can, bigger picture, yield better-qualified leads and better articulate the value of an ABM program. Marketing will up its game to deliver both basic value and unexpected joy. Randy Frisch. Matt Heinz.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Convince & Convert

AUGUST 22, 2012

Ever feel the pressure to prove social media’s value beyond subscriptions counts (Likes and Followers)? Back in May of this year, Lisa Barone provided some outstanding insights on these reports and the value of them to social media marketers. There are several resources available to learn how to create custom event tracking.

Marketing Analytics Tools 150

Marketing Analytics Tools Social Media Marketing Report Analytics 150

TrustRadius Marketing

FEBRUARY 15, 2022

Marketing intelligence refers to the insights, stats , or data that help businesses position products and services within their niche industry. Greater self-awareness allows businesses to optimize resource use and investments. This leads to better business outcomes in less time. Market Understanding Through Competitor Analysis.

Marketing Management 52

Marketing Management Top of Funnel SWOT Customer Satisfaction 52

Optinmonster

SEPTEMBER 18, 2020

We’ll share gated content best practices and examples, so you can use the content gating strategy effectively to improve inbound marketing conversions, and boost lead generation and sales. But, done right, it can make your content more appealing, help you to engage with your target audience, and result in better leads.

Lock-In 97

Lock-In Top of Funnel Conversion Marketing Automation Services 97

Hubspot

MARCH 14, 2017

In this post, we're going to review the business value of video and walk you through a step-by-step guide for using Wistia -- a video hosting platform -- to create video content for all of your marketing and business needs. These individuals' businesses are fueled by brand impressions and ads served on YouTube. Human Resources.

Marketing Automation Services 93

Marketing Automation Services Top of Funnel Click Rate Budget Programs 93

Engagio

OCTOBER 8, 2018

The target account list used to be an ad-hoc tactical list. ADRs can flag a particular page, stat, customer story, or example. Use content that’s already delivered an initial proof of value. Organizations need to be comfortable investing outsized resources against certain accounts and not others. Use an existing asset.

Ideal Customer Profiles 54

Ideal Customer Profiles Account Based Marketing ABM Demand Generation 54

Convert

APRIL 7, 2021

38% want to see favorite performers, 36% want high definition video, and 33% don’t want ads. At Uscreen, live streaming video stats also show the number of live events grew by 1468% between January and August 2020. Think of it as a solution that must be the right fit for your brand, helping you deliver more value to your audiences.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Unbounce

OCTOBER 31, 2018

Showcasing the value of something like software at scale can be trickier than explaining how your cutting-edge hoverboard might benefit just one person. Cleverly leading visitors through consideration, towards conversion. This page could even be a destination URL for many of PIM’s branded Google Ads because it’s so high-level.

Landing Pages 108

Landing Pages Digital Asset Management Examples Work Management 108

Content Standard

MAY 8, 2018

Some leading marketing thinkers even say that a one-year marketing plan is in fact a redundant strategy because things change so quickly in the modern marketing world. We know (particularly when it comes to real-time evaluation) that it is leading brands to produce campaigns that maximize short-term effects. The good news?

Top of Funnel 71

Top of Funnel ROI Planning Content Marketing 71

Mailmunch

APRIL 6, 2021

For comparison, just have a look at 2019’s stats: the United States’ eCommerce growth rate was around 15% or nearly 1/3 rd of the 2020 boom. A recent study across several countries by Facebook for Business suggests that around 1/4 th of all patrons appreciate these little aspects and feel more valued. Implementing visual marketing.

eCommerce 53

eCommerce Top of Funnel Ideal Customer Profiles Mobile Marketing 53

ConvertKit

MAY 14, 2021

If you already have a site set up, adding an ecommerce tool to help you sell your ebook is actually pretty simple. Instead, you can use your website and email list to provide value to your audience over time and connect with new buyers. Dr. Joy Harden Bradford’s website has a variety of mental health resources.

Marketing Websites 101

Marketing Websites eCommerce Top of Funnel Landing Pages 101

GreenRope

JUNE 11, 2020

Check out this stat: Smart Insights in their survey of B2B marketers found that marketing automation has helped them improve user experience (according to 60% of respondents), lead quality (59%), lead quantity (57%), conversion rate (52%), and departmental alignment (21%). Don’t believe me? Image via Smart Insights.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Marketing Budget Trends 52

Optinmonster

APRIL 4, 2024

Are you struggling to generate leads for your eCommerce business? Want to learn how to get more leads and increase your online sales? If you’re running an online business, eCommerce lead generation is a crucial part of creating a steady flow of revenue. After all, today’s leads are tomorrow’s customers. What is a Lead?

eCommerce 75

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 75

Directive Agency

APRIL 19, 2017

When it comes to generating leads for B2B via content marketing, syndication is a must. This is where you take the asset you’ve created (blog post) and leverage it on different platforms as a lead magnet. This means that 20% of your content should be driving 80% of your leads – if you know how to leverage it.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Terminus

MAY 8, 2020

Sales and marketing can then work together and use this data to orchestrate targeted web ads, personalized email ads, direct mail, web personalization, or any other marketing plays that “heat up” these accounts. So now your marketing team is spending their time and resources on the most important accounts identified by your sales team.

Account Based Marketing 29

Account Based Marketing ABM ROI Ideal Customer Profiles 29