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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. How are content marketers measuring results and proving value? CPM) or sales ($2.39

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Post-Event Follow-Up: Tips for Nurturing Virtual Event Leads

Marketing Insider Group

This article discusses how you can create an effective post-event follow up strategy to sustain the momentum created during your virtual event, and nurture your leads through the sales funnel. We will consider the following action points: Plan for Post-Event Resources. Plan for Post-Event Resources. Let’s get started.

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Sales Qualified Lead vs Sales Accepted Lead: Distinguishing Sales-Ready Leads from Potential Sales Leads  

Only B2B

Ah, the never-ending quest for qualified leads! Must Read: MQL vs SQL: Which Lead Matter More & When? As leads express interest and demonstrate fit with your ideal customer profile (ICP) , they progress down the funnel through lead qualification. But what happens after that initial spark of interest?

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How Content Pruning Can Boost Website SEO

Marketing Insider Group

Content pruning is a process of analyzing your web content and removing any pages that offer little or no value to your business or target audience. If you have content that’s too thin, covers too many topics at once, is outdated, or lacks value, it may be time to scrap it. It lacks value. What is Content Pruning? It’s outdated.

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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. Paid ads can indeed give you a boost here, but the real value is when you’re on the front page of Google as an organic result. Let’s look at some stats from Brightedge Research. You have to think lean and mean.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. Lead quality > lead quantity?

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B2B Marketing Stats for 2022 and Beyond

BOP Design

We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. If you need to convince your C-suite or manager to set aside money, time, or other resources for your B2B marketing efforts, these stats should help. Source: HBR).

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