3 Google Analytics 4 features to make up for lost data
Martech
JANUARY 9, 2023
Using some easy features in GA will help compensate for this loss so that you can remain data-informed. Privacy wasn’t a consideration, and organizations had 100% control over their audience’s information. . In Google Analytics 4, there are several out-of-the-box features to make up for lost data. It’s the “ cookieless future.”.
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