Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you. What Is a Case Study in Marketing?

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

KoMarketing Associates

JULY 2, 2020

It gives marketers room to create more engaging, more distinctive creative… and that usually translates into better return on ad spend. 72% of B2B content marketers use social media advertising or promoted posts according to the 2020 CMI / Marketing Profs B2B Content Marketing Benchmarks report. Clearly, it varies.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Envy

JULY 31, 2017

PPC to amplify content marketing efforts. Aqua didn’t skip any steps when building their content strategy, and creating ‘pitch-perfect’ messaging was an essential first step. Step 3: Content and social media strategy. Establishing a social presence by: Continuous analysis of ecosystem content and social media activities.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. B e fore Twitter, Facebook and Instagram, we largely took brand messaging as gospel or waited until we could get feedback from a trusted friend or family member.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

ClearVoice

MARCH 31, 2023

This has certainly been the case in the content world. Generative AI, or AI that produces content , is making headlines throughout the world of content creation. On one side, AI creates tons of readable and visual content in seconds. On the other side, content creators fear their livelihoods going up in smoke.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

The Point

NOVEMBER 27, 2018

Just listen to marketing guru Gary Vaynerchuk, perhaps the biggest champion for advertising on Facebook and other channels, who says that social media advertising is “grossly underpriced” and that companies have a window of opportunity to take advantage before big brands drive up the cost. Are B2B marketers ignoring a huge opportunity?

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Facebook boasts of having 2.45

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Marketing Insider Group

NOVEMBER 3, 2020

Content marketing can be used to connect with customers not only at the start of the funnel and at the buying decision stage but also post-purchase and for repeat customers who are between purchases. Think about how to provide value for your existing customers with informational content as well as how to use them as a content source.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Content4Demand

FEBRUARY 15, 2023

We’ve identified eight must-see sessions ideal for content marketers to help you chart your course through our favorite event of the year. Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. Are We Ready to Trust the Machines? to 11:15 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Webbiquity

OCTOBER 9, 2018

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. Guest post by Stefan Debois.

Paid Content 252

Paid Content Personalization Lead Ranking Marketing Analytics Tools 252

Sharpspring

JUNE 15, 2022

Search for your reviews and case studies. Create diverse content , like videos and images to take up more space in your brand-driven SERPs. Customer feedback is important for content creation and sales funnel optimization. Further reading: Mobile, Web & Facebook Retargeting Done Right. Conclusion.

Buy 111

Buy Top of Funnel Advertising Funnels SERP 111

KoMarketing Associates

MARCH 5, 2019

In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. The next step is to show them ads with content or offers that align with their stage in the funnel. Your audience and funnel stage will influence which advertising platform to use.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Contently

JUNE 29, 2017

Welcome to a special Fourth of July edition of Ask a Content Strategist, where I finally answer the question: What’s the ROI of wearing an American Flag romper all weekend in the Hamptons? So, how do you—or others—use article content to influence leads in the B2B process? I’ve lightly edited our exchange.

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

SalesGrape

OCTOBER 10, 2023

Digital marketing encompasses various tactics including search engine optimization (SEO), content marketing, social media advertising, email campaigns, and more. By optimizing websites for search engines or running targeted ads on social media platforms like LinkedIn or Facebook, companies can generate leads from different regions.

Telemarketing 86

Telemarketing Paid Content Sales Qualified Leads B2B Marketing 86

Optinmonster

MAY 20, 2022

Retargeting marketing is a strategy that can build brand awareness, move qualified leads into your sales funnel, and even grow the lifetime value of a customer. The ads shown on Facebook or Instagram vary based on which “stamps” a user has in their passport. The Facebook retargeting pixel is an example of offsite retargeting.

Work Management 92

Work Management eCommerce Trigger Marketing Advertising Funnels 92

Webbiquity

MARCH 31, 2022

They need to know what content is promising results and what isn’t. Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. You can move decision-makers through the funnel faster by presenting them with messaging that speaks directly to their needs.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

BenchmarkONE

NOVEMBER 10, 2022

A marketing funnel is a visual representation of your customer’s journey from the moment they come in contact with your brand till they become a paying customer. Other marketers also refer to marketing funnels as purchase, conversion, and lead funnels, among others. Why Do You Need A Marketing Funnel? Email Funnel.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. LinkedIn’s cost per click is higher, but the conversion rate makes it a much better value for B2B marketers—and the numbers and case studies bear this out.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

SmarkLabs

JUNE 13, 2022

Buyers have access to more information than ever to compare products and services—making high-quality, relevant content that assists customers along every stage of the buyer’s journey essential for your business to succeed. The buyer’s journey will help you prioritize the topics covered in your content. Create Your Content Strategy.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

ClearVoice

MARCH 9, 2020

You create mindful content. After all, you’ve embraced the results of a detailed content marketing audit, hired a branding firm to polish your messaging and discovered hundreds of attributes about your target audience. Does your content creation align with the path your potential customers take when engaging with your brand?

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Only B2B

OCTOBER 26, 2023

Creating Targeted Content: Crafting Narratives That Resonate While content is undoubtedly king, it’s targeted content that reigns supreme. Research indicates that personalized content leads to a remarkable 42% higher conversion rate.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

ClearVoice

NOVEMBER 4, 2022

When we know where to find quality content, it gives us a strategic advantage. In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” The content leans towards SEO and case studies.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Sharpspring

JULY 15, 2021

With the help of SharpSpring Ads’ powerful AI. You can check out the full Convive Wines case study for all the details — and get inspired below on how to use retargeting ads for your business to level up your own marketing strategy. Using Retargeting Ads for Your Business. How Retargeting Ads Work.

Paid Search Agency 114

Paid Search Agency Top of Funnel Ads Funnel Advertising 114

ClickZ

JULY 16, 2020

30-second summary: CallTrackingMetrics, an SaaS provider of call tracking and contact center solutions, published an e-book aimed at helping advertisers increase revenue from their digital ads. Content produced in partnership with CallTrackingMetrics. Content produced in partnership with CallTrackingMetrics.

Spending 109

Spending Digital Marketing Funnels Funnel Advertising Resource Management 109

Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things. Increasing traffic to site content.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Adobe Experience Cloud Blog

OCTOBER 25, 2016

Author: Mike Stocker Last week, I attended the Facebook 2016 Global Partner Summit in San Francisco. It was a great opportunity to learn about Facebook’s product roadmap from their leaders, and how they see partners as an integral part of helping their customers drive success and business growth. A Marketo Case Study.

Marketo 48

Marketo Facebook Top of Funnel Advertising Agencies 48

BenchmarkONE

JUNE 29, 2022

Below are some things your agency should consider adding to its list of services: 1. Content Marketing . Content marketing is at the heart of inbound marketing. Content is essential in making the inbound marketing machine operate. . Top of Funnel. Middle of Funnel. Bottom of Funnel. Case studies.

Paid Search Agency 66

Paid Search Agency Top of Funnel Inbound Marketing Advertising Agencies 66

Hubspot

DECEMBER 2, 2019

Evolution of the Funnel. We're all familiar with the traditional linear funnel. Let's say we know we need content for each phase, so we decide to make three pieces for awareness, two pieces for consideration, and one piece for decision. They want to consume content whenever, wherever, and however they please.

Top of Funnel 98

Top of Funnel Webinar Metrics Rules Lead Ranking 98

Outgrow

FEBRUARY 25, 2021

20 Effective Growth Hacking Strategies for the Growth Hacking Funnel. Sit tight as we uncover this term for you and offer some growth hacking strategies for each stage of the growth hacking funnel that has the potential to skyrocket your sales! Growth Hacking Funnel. Ad Campaigns and Retargeting Campaigns.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

The Lead Agency

APRIL 14, 2024

No surprise, the reality is that every day brings with it incremental changes, and we B2B marketing experts stay abreast, adapt and do our best to package up what we’ve learnt into catchy, scannable and implementable content. After all, we all love content. And that’s not going anywhere in 2024. How exactly?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Unbounce

APRIL 10, 2019

A lot of B2B companies tend to overcomplicate their sales funnels and customer experiences. With this in mind, reconsider your sales funnel stages and look for opportunities to simplify the whole process: Is there any step you can remove from your sales funnel? Promote Your Content More Strategically.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks. Have you ever shared an article with your best friend via WhatsApp?

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Martech

APRIL 26, 2022

ABM components include: Strategy development Tech stack Asset creation Paid ad channels Expertise to run campaigns and analyze results. You’ll use this information to create targeted ICP content and give your team the perspective to make informed campaign choices. Determine the relative importance of insight and engagement.

Account Based Marketing 91

Account Based Marketing ABM Paid Content Cost 91

Optinmonster

FEBRUARY 17, 2021

Depending on your email marketing software, you can also show targeted popups based on where someone is in your funnel. This added layer of customization is great for grabbing your audience’s attention and increasing sitewide conversions. Create Helpful Content. Share your content on social media. Buy your product.

Paid Content 83

Paid Content Lead Ranking Lead Scoring Leads 83

Liveintent

AUGUST 9, 2022

With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. B2C marketers also say brand awareness is the top goal that content marketing helps them achieve. After all, what happens once you’ve targeted everyone on Facebook aged 18-35, for example? Generate sales.

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Sword and the Script | B2B

JULY 20, 2021

They’re raring to go with branded content about who they are and promotional materials about what makes their product great. This type of content simply isn’t relevant to their audience – at least not yet. These companies have only created a third of the content they need to successfully move the reader through the buyer’s journey.

Paid Search Agency 113

Paid Search Agency Paid Content B2B Marketing Companies 113

ClearVoice

DECEMBER 8, 2020

Here are the top statements that we will prove to be true or false for various social media platforms, including Facebook, Instagram, Twitter, and Pinterest. Organic content speaks to your current audience, while paid media speaks to potentially new fans. Organic content alone reaches 1-6 percent of your current audience.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128