LeanData

MARCH 3, 2021

Automating your GTM processes with lead distribution saves you critical time and enables your Sales team to connect with more leads, quicker, and drives your team to book more revenue, faster. Assignment Rules for Lead Distribution in SFDC. How to Automate Lead Distribution in Salesforce. Optimizing Salesforce Lead Distribution.

Distribution 98

Distribution Practices Lead Scoring Lead Ranking 98

BenchmarkONE

FEBRUARY 3, 2022

In this article, we’ll show you how to distribute your content so that it gets in front of as many people as possible. Why Distributing Your Content is Essential for Success. Ross Simmonds, founder at Foundation Marketing , believes “Content distribution differentiates a piece of content that thrives and one that falls flat.”.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). Content distribution is tough. In fact, content distribution is so hard and mysterious that many people just write content and then don’t even bother to distribute it.

Distribution 52

Distribution Top of Funnel Work Management Content 52

SendX

MARCH 5, 2021

Of course, you can refuse any communication channel. After reading the article, you will find out what prospects it opens up, and why 87% of marketers choose it to distribute content. A striking example of this is the COVID-19 pandemic. For example, by sending an email a week after filling the basket.

Email Marketing 195

Email Marketing Advertising Channels Planning Mobile Advertising 195

ClearVoice

JANUARY 28, 2021

There is no ‘right’ way to learn about a company or a person, which is why cross-channel campaigns are essential for success. Here, we spoke with marketing experts with decades of experience to dig into the 101 to engage each channel. What are cross-channel campaigns? 5 do’s of cross-channel campaigns.

Paid Content 98

Paid Content Advertising Channels Campaigns Examples 98

Inbox Insight

MAY 24, 2022

Understanding the importance of multi channel in B2B marketing is one thing, but understanding what all of the related acronyms, tactics and individual channels actually mean is how you can truly begin to understand this comprehensive topic. What is Multi Channel and How is it Being Used in B2B Marketing?

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

SocialPilot

JANUARY 21, 2024

You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. But, creating a killer call-to-action that converts is an uphill task.

Social Media 117

Social Media Examples Media Urgency Marketing 117

Zoominfo

JUNE 30, 2019

We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives. As with other companies of their size, Philips found that traditional marketing channels were no longer an effective way to market to their B2B audience.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Hinge Marketing

FEBRUARY 27, 2020

But you have to make sure it’s distributed effectively. Researching an issue or topic important to your target buyers gives you “seed” content to distribute on a variety of channels and platforms (see the image below). Here are 27 different content distribution ideas to promote your primary research.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. Not to mention, studying successful examples can also bring fresh ideas to your mind. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

SocialPilot

MARCH 12, 2024

In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. Given below are some of the best examples of integrated marketing campaigns that you can learn from. What more could a marketing enthusiast ask for?

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Strategic-IC

JULY 1, 2019

To see best engagement and visibility on your content, a distribution strategy is vital. Here are tips to consider when addressing how to share and distribute your content. Why Content Distribution? With the proliferation of online content channels available today, it's never been easier to find an audience for your content.

Distribution 84

Distribution Tips Marketing & Strategy Content 84

Inbox Insight

MARCH 14, 2022

B2B marketers often get hung up about the differences between multi channel and omnichannel marketing, when in fact the two approaches actually possess an array of similarities. Take the fact that both involve more than one channel to communicate, reach and engage with their target audience.

Multi-Channel 98

Multi-Channel Advertising Channels Planning Top of Funnel 98

Brandpoint

APRIL 13, 2023

Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. Simply post the video onto your social channels with a strong CTA to the text. Be sure to post on your social channels to update those who aren’t there, thus making them feel like part of the action.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Zoominfo

SEPTEMBER 25, 2019

As we said earlier, not every outreach campaign is a winner — and our next example is one that didn’t pan out as well as we hoped. Video Distribution Guides. For our next outbound campaign, we converted our guide to building a video distribution strategy into a printed book. A great return! Personalized Video Cards. That’s okay!

Paid Content 182

Paid Content Campaigns Examples B2B 182

Buffer

JANUARY 11, 2023

How and where do you start when creating a brand new social media channel for your business? It’s a given that social media can drive online awareness for your business, but with the various sites out there, you may be wondering how to efficiently get started when leveraging a social channel for your brand.

Advertising Channels 106

Advertising Channels Business Work Management Social Media 106

Martech

MARCH 1, 2023

Virtual assistants like Siri and Alexa, which are a growing part of the digital customer experience, from discovery via search marketing to customer support, may soon be used by protesters to disrupt organizations by flooding customer support channels , according to a study by Gartner. By the end of next year there will be 8.4 Why we care.

Paid Search Agency 93

Paid Search Agency Advertising Channels Gartner Amazon 93

Content Standard

SEPTEMBER 12, 2019

With all this data at their fingertips, brands should be able to utilize their distribution channels in marketing efforts to the fullest, as well as make better-educated decisions around ad spend and optimization—right? So, which distribution channels in marketing offer the best ROI? What Is Ad Efficiency? per person).

Distribution 53

Distribution Efficiency Advertising Channels Ads 53

Zoominfo

AUGUST 12, 2018

With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives. So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

SmartBug Media

JANUARY 30, 2020

Even if all the pieces are connected, there’s still a risk of misdirected messages that’s important to combat and—more importantly—plan for to ensure you’re maximizing engagement and success throughout the channel. Create a Channel Marketing Strategy. The rise of cloud solutions has led to the boom of channel sales.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Brand Identity 95

illumin

APRIL 25, 2024

Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example. Connected TV (CTV) is the fastest-growing major ad channel in the US with a 22.4% Examples include YouTube, Pluto TV, and Tubi.

Cable 111

Cable Television marketing Mobile Advertising Broadcasting 111

Marketing Insider Group

MAY 4, 2021

Now, you have to distribute it and expand its reach for maximum exposure. It’s not just one strategy; it’s a combination of many channels and tactics, all of which you can seamlessly carry out with content amplification tools. Amplification can leverage many channels. Using paid channels is also an option. Image: Broca.

Paid Content 275

Paid Content Tools Paid Search Agency Content 275

Sprout Social

OCTOBER 9, 2023

Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. Ultimately, it comes down to leading by example. Leffer used these foundational inputs to create real examples of how the team could use AI. Executives must shape a culture of using and studying AI. ’’’ Leffer says.

Marketing AI 109

Marketing AI Examples Lead Scoring Lead Ranking 109

Vidyard

JULY 29, 2022

In this article, we’re sharing five foundational best practices for crafting striking subject lines, six specific writing tips you can use, and an inspiring list of 40+ examples that get emails opened and lead to closed deals. Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3

Practices 96

Practices Examples Best Practices Outreach 96

Hubspot

MARCH 26, 2020

Here, I've spoken with Debbie Farese, HubSpot's former Director of Sales Enablement and current Director of Global Web Strategy, and Matt Hambor, HubSpot's Corporate Sales Manager, to gather insights into how you might align your own distributed marketing and sales teams. 3 Tips for Aligning Distributed Marketing and Sales Teams.

Distribution 97

Distribution Work Management Paid Search Agency High Quality Lead 97

Content Standard

OCTOBER 16, 2018

I sat down with Ryan Mei, an insights manager who formerly worked on the video growth analytics team at BuzzFeed and the analytics and insights team at Red Bull Media House, to better understand which social media metrics are key when creating video for distributed platforms, particularly YouTube and Facebook. Metrics for YouTube Videos.

Distribution 98

Distribution Youtube Facebook Video Marketing 98

Sprout Social

NOVEMBER 29, 2022

To help you promote your company’s program, we’ve gathered seven corporate social responsibility examples from top brands using social media to spread the word on how they’re giving back. Throughout November, Grove Collaborative used their social channels to share tips and tricks for a more sustainable holiday season. Let’s dive in.

Examples 95

Examples Paid Search Agency Burn Rate Planning 95

Content Marketing Institute

OCTOBER 24, 2018

Today’s content distribution tactics call for experimenting with many emerging channels, so let’s look at the latest technology trends that you should embrace to diversify and empower your content marketing. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Distribution 91

Distribution Trends Budget Programs Tools 91

Sharpspring

JANUARY 26, 2021

The most effective, proven inbound marketing examples create a helpful brand experience for potential clients instead of making them feel they’re being sold to, and that’s the ultimate goal of good inbound marketing. This is why you’ll see these on most lists of inbound marketing examples to try this year. Crafting Case Studies.

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98

RDIGS

JUNE 13, 2023

Executing B2B content marketing strategies involves creating and distributing valuable online content to a targeted business audience; this process aims to drive brand awareness progressively, website traffic, lead generation, and sales. Determine your content goals with a few examples to get you warmed up. What is Content Marketing?

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

Outgrow

DECEMBER 3, 2021

Top 5 B2B Email Marketing Examples to Boost Your Engagement. In this blog, we discuss the best B2B email marketing examples that you can use today! So let’s learn more about email marketing before diving into the best B2B email marketing examples! Some B2B Email Marketing Examples. You have come to the right place!

Email Marketing 98

Email Marketing Outgrow Examples B2B Marketing 98

Marketing Insider Group

NOVEMBER 24, 2020

Go to Acquisition > All Traffic > Channels. At this point, you’ll see all the channels driving traffic to your website. First, you want to continue to boost visibility in distribution channels for those pages that are ranking well. How to Find the Report. Then, select Organic Search, then Landing Page.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Contently

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Hubspot

JANUARY 14, 2019

Video Distribution Checklist. Because YouTube alone isn't a video strategy , your goal should be to use the channel to gain a lot of attention and drive viewers back to your website where they can consume more content free from distraction. When distributing your videos, social channels are your best friend.

Distribution 76

Distribution Video Marketing Advertising Agencies Multi-Channel 76

The ABM Agency

MAY 16, 2023

Reading Time: 9 minutes Account-based marketing examples provide valuable insights into the strategic approach taken by successful B2B SaaS organizations to target high-value accounts. For example, a CTO may be concerned about cybersecurity risks, while a CFO might prioritize cost savings.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

Hubspot

JULY 3, 2019

Here’s an example of how the brand statement and background was discussed in a fictional creative brief for Hush Puppies : 2. Here’s an example of a sample creative brief for PayPal that offers separate sections for “The Problem” and “The Goal”: And here’s an example of a sample brief for RedBull which just focuses on the objective: 3.

Template 101

Template Creativity Examples Sample 101

ClearVoice

MAY 14, 2024

Their bring their vision to life through content frameworks that outline how they’ll create, publish, manage, and distribute content. They use various distribution platforms and tools, including social media and digital advertising, to maximize content engagement and visibility. But, only 40% of them have it well documented.

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52