KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Twitter is one solution. Video Gamer.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Meerkat Marketing

JANUARY 28, 2022

LinkedIn continues to showcase that it is a powerful social media platform, especially with its ability to reach a B2B audience. at 32.3% (eMarketer, 2021). LinkedIn is the most-used social media platform amongst Fortune 500 companies (FoundationInc, 2021). LinkedIn has become the largest B2B display advertiser in the U.S.

Statistics 52

Statistics Linkedin Optimization Paid Search Agency 52

Biznology

OCTOBER 21, 2013

How do we optimize biddable media where almost no consumers click on ads and even fewer purchase directly from clicking on an ad? Biddable media and story telling. In order to optimize biddable media our role is to align the brand with things that matter to the consumer. Image by None via CrunchBase. Measurement. Conclusion.

Paid Content 80

Paid Content Optimization Media Advertising Agencies 80

Sword and the Script | B2B

JULY 18, 2023

Social media marketing drives activity at the top of the marketing funnel. “Half of US B2B marketers say that social media contributes most to achieving top-of-funnel goals, per Ascend2. ” Read more on eMarketer 5. Read more on Media Post 6. ” Read more on Media Post 12. Read more on Martech 4.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Valasys

OCTOBER 10, 2019

Social media channels are among the primary marketing channels as they are used by billions of people worldwide for entertainment, socialization & consumption of pieces of information including brands’ news & product launches. Therefore, marketers must consider defining the social media KPIs for Reddit or the Reddit KPIs.

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Biznology

MAY 13, 2015

Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). Glen Kushner will provide a framework to measure Paid, Owned and Earned Media, and determine the impact of conversations, viral commenting and sharing, including: Did you mobilize Advocates to influence other consumers’ decisions?

ROI 80

ROI Top of Funnel Content Marketing Paid Social Agency 80

Martech

DECEMBER 6, 2021

Contrast this with eMarketer forecasting US retail sales during the holiday shopping season to surge 9% to $1.147 trillion, with e-commerce accounting for 18.4% But they know that even that may not be enough, with nearly 40% of small businesses in the US experiencing supply chain delays during the Coronavirus pandemic.

Differentiation 104

Differentiation Research Brand Identity Branding 104

Porch Group Media

MAY 21, 2019

eMarketer). Benchmark Email) Marketers should experiment with adding more types of triggered emails to their marketing mix. Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. Non-customers are three times more likely than customers to visit retailers from social media ads.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

KoMarketing Associates

DECEMBER 30, 2013

32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. 5 Ways to Create Productive B2B SEO Benchmarks in a ‘Not Provided’ World. Social Media: Integrating Paid, Owned & Earned ad:tech San Francisco 2013. Report Uncovers Trends About How B2B Marketers Use Social Media. Image courtesy of eMarketer.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

ViewPoint

DECEMBER 20, 2011

Social media strategies and ROI. Here are our guest marketing and sales bloggers along with their ViewPoint posts in 2011: Ardath Albee , CEO, Marketing Interactions eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset. B2B marketing and sales strategies and tactics. Outsourcing lead generation. Sales management.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

Content Standard

OCTOBER 9, 2018

According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trend s report for North America, organizations tend to increase their content marketing budget as their content marketing maturity grows. According to eMarketer , adults now spend over 12 hours a day consuming media. Consult your audience.

ROI 78

ROI Enterprise Management Content Marketing Marketing Budget Creation 78

Ambal's Amusings

FEBRUARY 18, 2010

Does this mean cross-media, low-volume campaign all year long? Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. Ardath Albee's book eMarketing Strategies for the Complex Sale. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Digilant

MAY 13, 2021

Earlier this week, eMarketer released CTV ad spending projections across the next three years: expecting it to hit $13.4 This is why the industry-standard benchmarks sit at 94% video completion rate (VCR) and 100% viewability. CTV and paid social : Just as consumers are streaming video more, they are also more active on social media.

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

markempa

JUNE 29, 2007

If so, MarketingSherpa just released their “ Business Technology Marketing Benchmark Guide 2007-08 ” and I had the privilege to interview Anne Holland about this years findings. It will definitely help you better budget, forecast, and benchmark your marketing results. Very useful stuff. Very useful stuff.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Marketing Insider Group

JANUARY 24, 2013

BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale. Social Media Bouncer.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ambal's Amusings

JANUARY 21, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. B2B Lead Generation Benchmark Study 2009. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Ardath Albee's Tip. Short Termism. Seamus Walsh.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Content Standard

DECEMBER 9, 2014

AdAge reported that the new service would boost Amazon’s ad revenue, “which eMarketer estimates will be more than $1 billion this year, up 40 percent from 2013.” Video only trails “in-person events” and “webinars/webcasts” by less than 10 percent.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

Hubspot

APRIL 27, 2015

Statistics lend authority and weight to your blogs, ebooks, and social media posts. 4) CMI’s Content Marketing Budgets, Benchmarks, and Trends. 7) eMarketer. eMarketer operates by compiling data from “thousands of sources” into super-accurate, easy-to-consume reports, dashboards, and insights. Or more accurately, weeks.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

ViewPoint

MARCH 6, 2012

For more on the steps needed to get sales and marketing cranking in unison, download this eBook featuring recommendations from leading experts including: Ardath Albee, author of eMarketing Strategies for the Complex Sale. For further inspiration, see how Kinaxis set itself apart in the marketplace using content (and social media).

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Ambal's Amusings

NOVEMBER 12, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. B2B Lead Generation Benchmark Study 2009. Ardath Albee's Tip. MarketingSherpa.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. Ardath Albee.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

MARCH 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. B2B Lead Generation Benchmark Study 2009. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Ardath Albee's Tip. Ardath Albee Recommends.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

markempa

AUGUST 10, 2005

How Clients Buy: The Benchmark Report on Professional Services Marketing and Selling from the Client Perspective by RainToday.com If you are a marketer for a company that sells software, hardware, or IT Services, I urge you to get a copy of MarketingSherpas IT Marketing Benchmark Guide.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

Ambal's Amusings

DECEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). MarketingSherpa. Rebel Brown.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

markempa

JUNE 16, 2005

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Ambal's Amusings

MAY 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. B2B Lead Generation Benchmark Study 2009. Ardath Albee's Tip. MarketingSherpa.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

AUGUST 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! He's also the award-winning writer of the Webbiquity blog , which focuses on B2B lead generation and web presence optimization -- the fusion of SEO, search marketing, social media, content marketing and interactive PR. Ardath Albee's Tip. Tom Pick's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

Marketing Insider Group

JANUARY 26, 2021

Step 1: Analyze and Benchmark Past Marketing Results. Social Media Advertising. For marketers who have established a strong social media presence for their company, social media advertising is an excellent tactic. PR & Social Media. Likewise, make sure you’re focusing on the “social” aspect of social media.

Marketing Budget Creation 321

Marketing Budget Creation Marketing Budget Planning Budget Programs 321

Hubspot

SEPTEMBER 25, 2015

The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). A January 2014 study found that 18- to 34-year-olds were far more likely to ignore online ads, such as banners and those on social media and search engines, than they were traditional TV, radio and newspaper ads.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

SEPTEMBER 13, 2012

According to a study reported by eMarketer and conducted by 33Across, 91% of survey respondents are concerned about driving ROI from "big data," 73% are concerned about integrating cross-channel data, and 70% are concerned about making sense of all the data coming at them. 3) Establish Benchmarks. 4) Set Metrics-Driven Goals.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Ambal's Amusings

APRIL 29, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! B2B Lead Generation Benchmark Study 2009. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Ardath Albee's Tip. Give to Get – Yes, it works. Kristina Halvorson's Content Strategy for the Web. MarketingSherpa.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

markempa

MAY 24, 2005

KnowledgeStorm and The Artemis Group just completed a benchmarking study of best practices for pursuing online leads (registration required). KnowledgeStorm and The Artemis Group just completed a benchmarking study of best practices for pursuing online leads (registration required).

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

Vidyard

DECEMBER 17, 2020

Social Media Video Statistics 3.1 Get the latest benchmarks and trends for virtual selling. Websites and social media are the two most popular places to embed video content. of internet users ( eMarketer, 2019 ). 75% of worldwide video viewing is mobile ( eMarketer, 2018 ). Video Marketing Statistics 2.1

Statistics 157

Statistics Video Marketing Planning Business 157

Ambal's Amusings

OCTOBER 15, 2009

B2B Lead Generation Benchmark Study 2009. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). MarketingSherpa. Brian Carroll.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Vidyard

MARCH 23, 2021

Social Media Video Statistics 3.1 TikTok Video Statistics Video in Business Benchmark Report Know where you stand, so you can stand out. Social media, websites, and YouTube are the most popular places to distribute video content. Video in Business Benchmark Report Know where you stand, so you can stand out.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Huptech Web

MAY 10, 2024

We often use AOV to benchmark our performance against past performance or industry standards, which helps identify areas for improvement. Refund And Return Rate According to eMarketer, the average e-commerce return rate is between 20-30%. How do we measure AOV? Why do businesses track this metric?

Cross-Selling 52

Cross-Selling Conversion Rate Bundling Customer Satisfaction 52

Marketing Insider Group

SEPTEMBER 14, 2020

Overall, there are 3 billion social media users. Social Media Marketing Stats. The most efficient styles of B2B content are social media posts. According to Marketing Land, “70% of media time and 79% of social media time happens on mobile devices.” hours per day on their mobile devices.” ( Emarketer ).

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262