Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

KoMarketing Associates

OCTOBER 5, 2022

Vidyard conducted its “2022 Video in Business Benchmark Report,” and data indicated that social media marketing (63%) has become the top distribution channel for video content, followed by organization websites (63%). Marketing teams specifically ranked social media as their top channel for video distribution.

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

KoMarketing Associates

AUGUST 10, 2022

Social media channels continue to rise in importance for marketers, and previous research suggests that they have been critical when it comes to distributing video content. Other popular distribution channels include YouTube (54%), landing pages (47%), and marketing emails (47%).

Advertising Channels 253

Advertising Channels Social Marketing B2B Marketing Effectiveness 253

Hubspot

OCTOBER 18, 2021

One way to get there is through something called "competitive benchmarking" — the process of looking externally to see how your business stacks up against your competitors and industry standards. You might already practice a form of benchmarking in your business. You might already practice a form of benchmarking in your business.

Advertising Benchmark 61

Advertising Benchmark SWOT Lead Ranking Analysis 61

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Content Standard

OCTOBER 16, 2018

I sat down with Ryan Mei, an insights manager who formerly worked on the video growth analytics team at BuzzFeed and the analytics and insights team at Red Bull Media House, to better understand which social media metrics are key when creating video for distributed platforms, particularly YouTube and Facebook. Metrics for YouTube Videos.

Distribution 98

Distribution Youtube Facebook Video Marketing 98

Convince & Convert

MAY 9, 2024

Magellan AI’s quarterly benchmark report found that podcast ad spending in 2024 so far has increased 39% year-over-year. Source: Magellan AI, Podcast advertising benchmarks: Q1 2024 These are interesting points, and validates that yes – there is still consumer interest in podcasts. It’s not a “one and done” effort.

Brand Identity 133

Brand Identity Branding Advertising Agencies Allocation 133

Parse.ly

MARCH 11, 2020

That’s why we’re introducing Benchmarks, a new way to compare performance. Benchmarks is a beta feature and may change as we respond to your feedback. You can navigate to Benchmarks from any author, section, or tag details page: This blog post will cover some of the main use cases to get you started. Benchmarks FAQ.

Advertising Benchmark 52

Advertising Benchmark Tagging Features FAQ 52

Parse.ly

OCTOBER 29, 2018

Analytics users now have the ability to benchmark their own sites against general attention trends in Currents. With an understanding of how your site fits into the wider ecosystem of attention, you can make educated decisions about what coverage and distribution strategies you want to explore next. Rethink your competition.

Advertising Benchmark 100

Advertising Benchmark Trends CMS Development Advertising Mediums 100

Sword and the Script | B2B

JUNE 8, 2021

At least that’s my take after reading through the ON24 Webinar Benchmarks 2021 report. The report contains some interesting statistics, benchmarks and best practices for comparing or improving webinars and virtual events. However, registration benchmarks do vary: 15% of registrations sign up on the day of the event.

Top of Funnel 61

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 61

Vidyard

JULY 13, 2017

Benchmarks are an important part of any industry. Computer products like graphics cards are judged against industry benchmarks to see how they rank against their competitors. Benchmarks help us define success and understand how we’re doing, either against our competitors, or against our industry as a whole.

Class 60

Class Advertising Benchmark Best Practices Distribution 60

Contently

NOVEMBER 22, 2021

The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. While social media is evolving quickly , it remains one of the most important ways to engage your audience and distribute content. Key takeaways.

B2B Marketing 213

B2B Marketing Research Content Marketing Marketing Budget Creation 213

Choozle

JANUARY 17, 2019

That’s why it’s more important than ever to have this benchmark report data chock-full of digital marketing best practices to back your strategies. Choozle’s client distribution mirrors trends in overall vertical/industry ad spend. Benchmark report: Data at a glance. In their December 2018 U.S.

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Content Standard

OCTOBER 23, 2018

Your mix of ideation, editorial creation, and distribution sets you apart from any other—and your audience notices. Metrics Driven: Setting benchmarks is useful in identifying when your schedule might need a tweak or refresh. Here’s how to amplify your content on some of the most popular distribution channels.

Distribution 72

Distribution Marketing Budget Marketing & Strategy Burn Rate 72

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

KoMarketing Associates

OCTOBER 4, 2016

The secret ingredient is an effective distribution channel. However, it is easy to focus so intensely on the creation of a quality content asset that the marketing team fails in recognizing how to distribute content in a manner most effective. Distribution channels must be prioritized and developed to realize business value.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Parse.ly

MARCH 30, 2023

Set benchmarks based on existing content so you can easily compare the two data sets later. Learn more about setting goals and establishing benchmarks in our Metrics for Content series. dashboard to benchmark AI content to your overall site and post performance. Use the data collected and analyzed by Parse.ly

Marketing AI 105

Marketing AI Advertising Benchmark Content Tagging 105

InsightSquared

MAY 25, 2021

Industry-first Benchmark Study from InsightSquared and RevOps Squared Reveals Top Avenues for Boosting Forecast Accuracy include Improved Data Quality, Increased Sales Rep Accountability and Automation . About the 2021 State of Sales Forecasting Report. About InsightSquared.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

ClearVoice

APRIL 13, 2024

For example, if you uncovered “AI-generated content” and “content distribution strategies,” you’d have to decide which of the two you should prioritize working on. Benchmark against competitors Suppose the phrase “AI-generated content” keeps appearing in your user feedback. This is where benchmarking against your competitors comes in.

Effectiveness 97

Effectiveness Marketing & Strategy Content Microsite 97

Vidyard

JUNE 8, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1 Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Benchmarks for Length 2.4.1 Video Length Distribution 3. Contents 1.

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

Webbiquity

OCTOBER 17, 2023

The three most widely used content distribution channels remain company blogs (61% — not surprising, as blogging has been at the core of content and social media marketing strategy for more than a decade), organic social media (56.9%), and email marketing to house lists (52.2%). Thoughts on these studies?

Social Media 311

Social Media Stats Marketing Report Paid Search Agency 311

Sprout Social

MAY 15, 2024

Focus on these key tasks to create impactful social media reports: Benchmarking performance against competitors and industry standards to identify opportunities for improvement and differentiation. Coordinating content creation and distribution efforts to maximize reach and impact.

Social Media 112

Social Media Marketing Attribution Automation Personalization 112

Top Rank Marketing

FEBRUARY 1, 2017

This half-competitive, half-isolated feeling is why marketing benchmarks are so valuable. Benchmarks help us determine if our strategies, investments and results are comparable to our peers. This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Here are just a few key takeaways.

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

Benchmark Email

JANUARY 18, 2023

Ross Simmonds, CEO of Foundation Inc, advises marketers to create content once and distribute it forever. This guide will show you… The post How to Promote Your Blog Posts Using Email Marketing appeared first on Benchmark Email. The reason is simple: the more eyeballs your content gets, the more leads it generates.

Promotion 80

Promotion Email Marketing Advertising Benchmark Distribution 80

Benchmark Email

AUGUST 3, 2021

We have to create content, publish and distribute it, and come up with campaigns that… The post What is Programmatic Advertising? appeared first on Benchmark Email. We have to make sure our websites are set up for an optimal customer experience and that they add to a great inbound marketing strategy.

Advertisements 105

Advertisements Advertising Advertising Benchmark Inbound Marketing 105

Launch Marketing

APRIL 5, 2023

Here are some of the key takeaways from the research: 67% of B2B marketers are using one or more paid distribution channels: Decreasing from 81% the previous year, it shows how important paid advertising still is for B2B organizations. Consider Content Performance Benchmarks: 80% of B2B marketers measure content performance.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Martech Advisor

DECEMBER 6, 2019

Customer Lifetime Value (CLV) Benchmarks. The premise of this model is based on the Pareto distribution of probable customer churn and the NBD model to determine the number of times that a customer will make a purchase. Customer Lifetime Value (CLV) Benchmarks. So, are there benchmarks then that they aspire against?

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Vidyard

SEPTEMBER 27, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1 Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Benchmarks for Length 2.4.1 Video Length Distribution 3. Curating Resources 1.2

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Zoominfo

MARCH 9, 2021

Messaging, distribution, reach and optimization. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Sponsored content is on the decline. B2B customers are exceptionally savvy and can spot sponsored content a mile away.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Vidyard

JULY 29, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1 Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Benchmarks for Length 2.4.1 Video Length Distribution 3. Watch Your Tone 1.4

Practices 96

Practices Examples Best Practices Outreach 96

Sprout Social

NOVEMBER 30, 2023

Checking out how much content they’ve developed in total could help you set expectations or benchmarks for your content. When it comes to competitor analysis, these USPs serve as a benchmark and inspiration for product development as they highlight features users expect from a scheduling tool.

Planning 101

Planning Paid Search Agency Advertising Benchmark Analysis 101

Vidyard

JULY 9, 2014

What video distribution methods have proven to be the most worthwhile? That said, today we’re thrilled to present the Demand Metric B2B Video Marketing Benchmark and Best Practices Report. Download the benchmark report! Let us know in the comments below, and update us on where you stand on some of the benchmarks included!

Advertising Benchmark 53

Advertising Benchmark Marketing Report B2B Marketing Video Marketing 53

Martech

NOVEMBER 14, 2022

via Content Marketing Institute/MarketingProf’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. via Content Marketing Institute/MarketingProf’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023.

Marketing Report 100

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 100

Tomorrow People

JUNE 14, 2022

Step 1: Identify who to benchmark against. If you’re working for a new startup, the obvious picks for competitive benchmarking are the industry ‘winners’. If you’re already an established and mature firm, you can benchmark yourself against lower-ranked competitors instead. How well do they understand the market?

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Webbiquity

AUGUST 7, 2018

Competitive benchmarking: How do your results compare, across channels, to those of key competitors? Competitive Intelligence and Benchmarking Tools. They enable marketers to make informed, data-driven decisions about content topics, formats, and distribution channels to improve the effectiveness of content marketing efforts.

Marketing Analytics Tools 207

Marketing Analytics Tools Class Budget Programs Analytics 207

DiscoverOrg

MAY 2, 2019

In 2016, DiscoverOrg compiled a benchmark report that asked: How is gender distributed among C-suite and senior management roles at Fortune 1000 companies? Fast-forward three years: How has gender distribution changed in 2019? Fast-forward three years: How has gender distribution changed in 2019? By Department.

Enterprise Management 120

Enterprise Management Work Management Case Studies Startups 120