Sword and the Script | B2B

JUNE 8, 2021

At least that’s my take after reading through the ON24 Webinar Benchmarks 2021 report. It also augmented the findings with a survey of 100 of its customers. The report contains some interesting statistics, benchmarks and best practices for comparing or improving webinars and virtual events. Attendance has improved.

Top of Funnel 61

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 61

Sprout Social

MAY 15, 2024

Creating a content calendar that outlines the mix of formats, themes and publishing schedule. Focus on these key tasks to create impactful social media reports: Benchmarking performance against competitors and industry standards to identify opportunities for improvement and differentiation.

Social Media 112

Social Media Marketing Attribution Automation Personalization 112

KoMarketing Associates

OCTOBER 4, 2016

The secret ingredient is an effective distribution channel. For B2B marketers, this means building content marketing assets that support the entire sales funnel, from discovery to customer experience. Distribution channels must be prioritized and developed to realize business value. Content Marketing Distribution.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Benchmark Email

AUGUST 3, 2021

We have to make sure our websites are set up for an optimal customer experience and that they add to a great inbound marketing strategy. We have to create content, publish and distribute it, and come up with campaigns that… The post What is Programmatic Advertising? appeared first on Benchmark Email.

Advertisements 105

Advertisements Advertising Advertising Benchmark Inbound Marketing 105

Sprout Social

NOVEMBER 30, 2023

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you. Publishing whitepapers/ebooks? Creating engaging videos?

Planning 97

Planning Paid Search Agency Advertising Benchmark Analysis 97

Vidyard

JUNE 8, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1 Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Benchmarks for Length 2.4.1 Video Length Distribution 3. Contents 1.

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

Tomorrow People

JUNE 14, 2022

According to organisational theorist Kenichi Ohmae, companies can only excel if they hone in on three areas of strategic focus: the customer , the company , and the competitor. Step 1: Identify who to benchmark against. If you’re working for a new startup, the obvious picks for competitive benchmarking are the industry ‘winners’.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Vidyard

SEPTEMBER 27, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1 Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Benchmarks for Length 2.4.1 Video Length Distribution 3.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

KoMarketing Associates

NOVEMBER 7, 2019

Many marketers turn to content marketing to reach out to customers and prospects, but new research suggests that not all of them have mature, sophisticated strategies in place. Are they doing a more efficient job distributing content?”. ” What changes have you seen these marketers make to develop improvements?

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

Animalz blog

MAY 2, 2023

Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day. Publishing Frequency and Content Length Trend Upwards Publishing frequency is a powerful growth lever, but for most of SEO’s history, the mechanical process of writing has been the bottleneck.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Vidyard

OCTOBER 28, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1 Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Benchmarks for Length 2.4.1 Video Length Distribution 3. Contents 1.

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

ClearVoice

FEBRUARY 5, 2024

Key Technologies and Their Applications AI and automation transform how content is created, managed, and distributed, leading to more efficient and effective processes. Content distribution automation. Automation tools can streamline content distribution across various platforms and channels. Content optimization.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

KoMarketing Associates

JANUARY 16, 2018

Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trends” report say they use content marketing. In 2018, nearly every customer and content consumer expects messages to be custom-fit to their needs and experiences. Final Thoughts.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

Sprout Social

MAY 24, 2022

Owned media is the content that you create and distribute on channels you control. Owned media is essentially free to publish. You can pitch journalists and request reviews from customers but at the end of the day, whether or not they respond is up to them. Customer acquisition cost. Paid media examples. Paid search.

Paid Content 92

Paid Content Paid Search Agency Media Paid Social Agency 92

KoMarketing Associates

APRIL 11, 2017

Earlier this year, Vidyard published research that showed how customers respond to personalized marketing videos vs. non-personalized videos. The “ 2017 Video in Business Benchmark Report ” showed that customized videos were viewed 35 percent more frequently than their counterparts. website, social media)?

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

Only B2B

AUGUST 13, 2020

Back then too, customers were craving for personalized buying experience. Let’s quickly review the Inbound, Outbound and Content Marketing: Inbound marketing – When your potential customers find your company, you are doing the inbound marketing correctly. Looking at the need, the era began with its implementation.

Account Based Marketing 143

Account Based Marketing Marketing AI ABM Advertising Agencies 143

Marketing Insider Group

JULY 7, 2015

According to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report, only 35% of B2B marketers and 27% of B2C marketers have a documented content strategy. Who will have final approval before something is published? How often do you want to publish? How often are you capable of publishing?

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Content Marketing 100

Contently

JULY 24, 2019

Or maybe you’re a communications professional from a different department, and you’re feeling overwhelmed with all the blog posts published before your time. Analyze your benchmarks and set new goals. Explore new types of distribution and packaging. Get the team back on board.

Marketing & Strategy 166

Marketing & Strategy Content Paid Search Agency Custom Publishing 166

Sprout Social

NOVEMBER 1, 2021

When both your customers and your employees are already on social media, it makes sense to utilize this channel for advocacy. It’ll be easier for recruiters to find more people who are already knowledgeable about the company and are interested in working there or doing business as customers. Published on Categories.

Work Management 117

Work Management B2B Thought Leadership Thought Leadership Marketing Management 117

ClearVoice

OCTOBER 14, 2022

However, there’s much more to content marketing than publishing loads of content pieces for your business. Read on for a good benchmark of your content marketing efforts. 51% of companies that have invested in content marketing publish content daily ( The Manifest ). Content continues to reign supreme year after year.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Atomic Reach

JUNE 27, 2023

TikTok viral moments indirectly showcase what your customers resonate with the most and why. Identifying the primary or secondary interests of your brand ensures the content will actually resonate with your target customer. The reality of pinpointing the "why" can be elusive however.

Viral Marketing 64

Viral Marketing Marketing AI Work Management API 64

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Video in Business Benchmark Report Know where you stand, so you can stand out. Video in Business Benchmark Report Know where you stand, so you can stand out.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Brandpoint

APRIL 13, 2023

Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. Start by brainstorming a frequent or common customer or client question to address. It’s (obviously) best to ask almost immediately after a particularly positive customer experience.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Sprout Social

DECEMBER 1, 2016

Reaching more customers with the content they want to see and pursuing leads using social media is a great way for businesses to boost revenue and sales. Our team uses Sprout’s publishing toolset to schedule, target and distribute social content. It’s also heavily informed by our platform’s reporting capabilities.

Organization 80

Organization Correlation Distribution Custom Publishing 80

Vidyard

JULY 27, 2022

Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. In this remote-focused world, it’s up to you to ensure that the customer engagements you were having face-to-face continue seamlessly, even when you’re a city, country, or continent away.

Template 73

Template Video Marketing Work Management FAQ 73

KoMarketing Associates

JUNE 2, 2016

However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released by Regalix. More than a quarter (27 percent) of respondents identify social media as an “ indispensable ” channel for content distribution in 2016.

Social Media 120

Social Media Budget Programs Media B2B 120

Vidyard

MARCH 23, 2021

Video in Business Benchmark Report Know where you stand, so you can stand out. Start by looking at the buyer, customer, and/or user personas your company already has. As you move forward with creating new videos, ask yourself every time which persona the content speaks to and at what point in the customer journey.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Contently

APRIL 19, 2021

Thanks to a catchy custom song, users are provided a lighthearted, engaging way to bring awareness to a critical COVID-19 initiative. HubSpot’s short, segmented videos and TikTok’s one-minute post limit give creators the ability to publish educational information that viewers will retain better. They both utilize chunking.

Brand Identity 209

Brand Identity Branding B2B Paid Search Agency 209

KoMarketing Associates

NOVEMBER 1, 2018

Tell positive stories about the ways your company serves your community and showcase your employees and other customers—real people. I was pleased to see that 74% of B2B content marketers seek sales team feedback when researching their target audience; however, I was surprised to see that only 42% have actual conversations with customers. “I

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

Cintell

FEBRUARY 3, 2016

Are You Ready to Make 2016 the Year of Customer-Centric Marketing? 2016 is also another year of massive change in marketing as buyers expect more relevance, channels become more congested with content, and marketers are tasked with owning more and more of the customer experience. Password protection for published personas.

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

Marketing Insider Group

SEPTEMBER 14, 2015

Leading sales performance experts believe sales is going through a major transformation, and sales success will require better and more customer-focused content , training and technology: Better customer content : Well-designed, organized, and targeted sales content is a must to achieve top sales results.

Content Marketing 100

Content Marketing Planning Cross-Selling Paid Search Agency 100

Content Marketing Institute

APRIL 23, 2018

Even if you’ve been creating and distributing content for a while, it’s never too late to implement the measurement techniques to identify what’s working, discover areas where improvements can be made, and determine where to scale back to concentrate on more impactful efforts. Deliver Value With These Distribution Essentials.

Lead Scoring 109

Lead Scoring Lead Ranking Enterprise Management Template 109

Hubspot

NOVEMBER 29, 2021

Evaluate your marketing strategies and service infrastructure to see if you can improve how you attract and retain customers. Conduct competitive benchmarking to see how your industry peers are faring. Why would a potential customer be inclined to buy your product at a higher price point? Focus on customer retention.

Work Management 77

Work Management Marketing Management Marketing & Strategy Business 77

Sprout Social

APRIL 25, 2024

If they had more time, they’d spend it responding to customers and planning strategic initiatives. This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. Use it to set marketers and agents up for social customer care success.

Social Media 102

Social Media Template Work Management Marketing Management 102

Hinge Marketing

DECEMBER 11, 2019

Contrast that with a majority of B2B brands had emotional connections with more than 50% of their customers. The Hinge Research Institute (HRI) has been publishing original research for over a decade. Research like this doesn’t always have to only live in a formal, published report. I can attest to this statistic.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

SmartBug Media

DECEMBER 4, 2019

This question has good reason behind it: organic visit-to-lead conversion rate is a great benchmark of inbound success. Breaking this down by industry, we see the following organic traffic conversion rates: Media or publishing: 20%. Retail, commerce, wholesale distribution: 11%. Marketing agency or consultancy: 20%.

Organic Leads 111

Organic Leads Paid Content Sales Qualified Leads Lead Ranking 111

Strategic-IC

NOVEMBER 17, 2021

Salesforce defines it as “the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. Shift focus to the customer experience. It all comes down to customer experience. Digital transformation is important.

Digital Transformation 62

Digital Transformation Account Based Marketing ABM Advertising Benchmark 62