Digilant

FEBRUARY 2, 2024

As these technologies revolutionize consumer behavior, marketers and advertisers must adapt in step. During the conference, industry leaders shared their strategies for leveraging disruptive technologies to enhance customer journeys and create top-tier advertising experiences.

Cable 59

Cable Paid Search Agency Transparency Broadcasting 59

Martech Advisor

APRIL 13, 2020

But as governments, industries, companies, and individuals around the world rally to fight this disease, media, marketing and advertising have an especially important role to play. Many phone, cable and ISP companies are vowing to keep customers connected, even if they can’t pay right now. Entertainment is now home entertainment.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Advertisements Advertising 101

Navigate the Channel

OCTOBER 31, 2023

The BSC Jerry Rouleau Awards for Excellence in Marketing recognize the best digital marketing product and print advertisements in the industry that markets systems-built construction to consumers or a product/service to the building systems community. 15-17 in Washington, D.C.,

Advertising Agencies 65

Advertising Agencies Paid Search Agency Cable Press 65

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

Paid Search Agency 84

Paid Search Agency Ads Campaigns Cable 84

readwrite

APRIL 25, 2018

By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. All in all, a whopping one out of three Americans is expected to forgo cable or satellite as the primary source of content viewing by 2021.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

Marketing Insider Group

OCTOBER 20, 2020

Researchers said information overload caused due to 24-hour internet and cable connectivity could be one of the primary causes. Mass advertising can help build brands, but authenticity is what makes them last. And I would be thrilled to come present to your team on the power of empathy. Get in touch with me today! Nobody Cares.

Business 354

Business Work Management Correlation Cable 354

Martech

MARCH 8, 2024

The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. However, I feel those changes will be dwarfed by generative AI’s impact on our industry.

Marketing AI 106

Marketing AI Training Generation Budget Programs 106

Martech

AUGUST 28, 2023

“But yet this one only does the TV, and this one only does the cable and so on. Collecting customer data in the first place, or unifying it across different systems, can be a major obstacle to using it for personalization, advertising, and measurement. “The That’s a marketer’s tech stack today.”

Marketing Management 97

Marketing Management Paid Search Agency Marketing Automation Services Gartner 97

Digilant

JULY 28, 2022

When these platforms first burst onto the scene, most consumers maintained their cable subscriptions and added one or two streaming services to the mix. consumers rely on streaming services than cable. Additionally, Disney+ announced in March that it would introduce a lower-price advertising tier as well.

Paid Search Agency 52

Paid Search Agency Work Management Ads Marketing Management 52

Choozle

MARCH 30, 2020

Every brand and agency will quickly adjust their digital advertising strategy to the changes within the marketplace. To help you through any crisis, we’ve put together a guide on how you can manage your digital advertising strategy. However, digital advertising campaign performance is still important? Daily optimization.

Marketing Budget 52

Marketing Budget Advertising Agencies Advertisements Advertising 52

Choozle

SEPTEMBER 22, 2021

This webinar was a Zoom presentation recorded live on Tuesday, September 28 by Megan Sullivan–Jenks, Senior Director of Brand and Marketing at Choozle, and it covers the ins and outs of what CTV is, how it works, and why it is such a big deal. A: Xfinity TV is cable. CTV has already surpassed cable in terms of households and usage.

Cable 52

Cable Ad Frequency Advertising Agencies Webinar Metrics 52

Martech

JULY 28, 2021

“As with the early stages of the WCM market,” says Byrne, who is presenting a workshop on buying marketing technology at MarTech in the fall. Sure, streaming subscriptions are just as expensive as cable, but you also get to remember 18 different passwords.” ” Read more here. Quote of the day. Conan O’Brien , comedian.

Enterprise Management 112

Enterprise Management Marketing Management Advertising Agencies Demand Generation 112

Martech

FEBRUARY 3, 2023

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. There are chateaus, museums, and lots of local flavors to take in during your stay.

Marketing AI 87

Marketing AI Advertising Agencies Planning Broadcasting 87

QuanticMind

SEPTEMBER 12, 2023

Test and Learn on New Platforms Historically, the higher education marketing model has leaned on advertising to general audiences on network and cable TV. Higher education advertisers would be wise to redirect some of their media budgets toward these channels in order to reach prospective students.

Education 75

Education Rules Budget Programs Planning 75

Convince & Convert

FEBRUARY 1, 2018

Beginning February ninth, the neglected cable boxes that occupy our living rooms will get some much-needed attention. Or, if you’re like me, with no cable to speak of, you’ll frantically search the world wide web for Olympic coverage. Terrible Advertising Will Happen.

Cable 115

Cable Social Media Paid Search Agency Eye-Tracking 115

Martech

FEBRUARY 3, 2023

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. There are chateaus, museums, and lots of local flavors to take in during your stay.

Marketing AI 81

Marketing AI Advertising Agencies Planning Broadcasting 81

Digilant

APRIL 11, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 3: Implement Measurement Tools from the Start In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Choozle

FEBRUARY 12, 2021

Not only is the media landscape fractured from a viewership perspective, but the advertiser opportunity is more multidimensional than it was five or 10 years ago. 10:41 – As a marketer or advertiser, what’s available for them for connected TV around special events and sports? Megan (04:33). So, there’s the trackability aspect.

Buy 65

Buy Cable Advertising Agencies Television marketing 65

LeadsRX

MARCH 9, 2022

Attribution refers to giving credit to a particular advertising campaign or collection of campaigns for conversions. In addition, the frequency of a touchpoint is taken into consideration in the algorithm making this model particularly well-suited for brand advertising as opposed to direct-response advertising. Attribution.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Mass Analytics

DECEMBER 8, 2021

The third day of the ATTRIBUTION & ANALYTICS ACCELERATOR , a conference organized by the Advertising Research Foundation , revolved around the depreciation of cookies and the loss of identity solution. The next presentation “Cookies Are Crumbling, is CMM the New Recipe?” Day 3 of ATTRIBUTION & ANALYTICS ACCELERATOR.

Ads 52

Ads Marketing Mix Cable Advertising Agencies 52

Digilant

MAY 11, 2023

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts event in New York City, where advertisers got an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more. Overall, TV is becoming a central hub for even more entertainment sources.

Budget Programs 40

Budget Programs Allocation Advertising Agencies Paid Search Agency 40

Digilant

MAY 11, 2023

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts conference in New York City on May 1st – May 4th, where advertisers were given an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more.

Allocation 40

Allocation Budget Programs Advertising Agencies Paid Search Agency 40

Hubspot

MAY 20, 2020

While each business is different and there are many factors to consider, understanding current media trends is an important step in adjusting your approach to advertising. Here, we're going to explore whether or not you should be advertising at all, where you should focus your advertising efforts, and shifting paid priorities in 2020.

Paid Content 88

Paid Content Paid Search Agency Marketing Management Advertising Agencies 88

Marketing Insider Group

MAY 25, 2015

The use of colors in a given brand’s logo is a topic that is often discussed and debated with the impact those colors can have from a marketing and advertising perspective at the top of the priority list. Gruss explains why “We thought, ‘what is the common thing that is always present?’ Aside from people and instruments, it’s tape.

Paid Search Agency 100

Paid Search Agency Brand Identity Branding Cable 100

QuanticMind

APRIL 26, 2018

Leading up to Trump’s April 23 repeal of net neutrality laws, users have taken to airwaves and fiberoptic cables to decry the dismissal of legislation that mandates impartiality of internet service and traffic, regardless of content or affiliation. Online advertisers have long been used to pivoting on a dime.

Paid Content 40

Paid Content Advertisements Advertising Bandwidth 40

Stevens & Tate

APRIL 3, 2020

As new technologies emerge, new marketing opportunities tend to present themselves. This means that you’ll likely be able to reach a huge part of your target audience via OTT advertising. Whereas people often change the channel when watching something on cable whenever there is a commercial break. People Will See Your Ads.

Work Management 60

Work Management Cable Mobile Advertising Marketing Management 60

Sprout Social

SEPTEMBER 3, 2020

The fact that you don’t have to pay-to-view is an added bonus versus old-school cable. Before you worry about advertising on Twitch in any form, it’s crucial to understand the basics of how the platform works. Sure, some advertisers and businesses have channels and a presence on the platform. Good question!

Advertising Agencies 134

Advertising Agencies Paid Search Agency Brand Identity Branding 134

Martech Advisor

JANUARY 8, 2020

Streaming services are the new kings of online entertainment, but fraudsters are stealing from the advertising jewels in their crown. It’s no surprise then that advertisers are keen to reach the audience demographic that streaming attracts, and many channels need their ad spend in order to keep expanding.

Mobile Advertising 53

Mobile Advertising Cable Click Rate Broadcasting 53

Sword and the Script | B2B

APRIL 11, 2020

As I’m wont to do on the occasional Saturday, I’ve picked three links with data to help you fend off reactionary budget cuts, wrapped them in insight, and presented them here for your perusal. >>> Indeed, paid search is the channel for which the largest share (24%) of advertisers are retaining or even increasing budgets.”

Paid Content 62

Paid Content Marketing Budget Marketing Budget Creation Budget Programs 62

Hubspot

AUGUST 24, 2010

In the world of advertising and outbound marketing, TV has been the undisputed king in large part because of an ever-growing audience. For the first time in the history of cable television, the industry is seeing a decline in paid subscribers. Should cable TV companies be worried about the future of their industry?

Cable 28

Cable Television marketing Mobile Advertising Marketing Budget 28

Marketing Insider Group

NOVEMBER 29, 2012

” The topics ranged from digital content to advertising, to the rise of the mobile web and e-commerce to social media and technology start-ups. In this post, I will recap 16 of the best of the 137 slides presented by Business Insider CEO and Editor-in-Chief Henry Blodget on the state of the Digital landscape.

Mobile Advertising 100

Mobile Advertising Cable Banners Advertisements 100

Sprout Social

OCTOBER 27, 2022

— Mediacom Cable (@MediacomCable) December 21, 2020. Being present on social media is great. You don’t want your advertising, likes and shares to bury client demands and questions. We're sorry for any interruption of services that your power company caused and we are happy to help where we may.

Social Media 110

Social Media Statistics Marketing Management Ideal Customer Profiles 110

Content Standard

AUGUST 15, 2016

Cable subscriptions are in decline, and media publishers are seeking new ways to reach their target audiences. As Ad Age pointed out , the company recently struck a landmark deal with the National Football League to livestream some Thursday Night Football games as they are being broadcast on cable television.

Cable 40

Cable Video Marketing Television marketing Content 40

Marketing Insider Group

OCTOBER 12, 2015

I predicted that advertisers would throw good money after bad and that display media would make big budget gains. A Correction In The Advertising Market. I think we’ll see a massive correction in the advertising market. But what about our friends in advertising?I What about all the advertising talent?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

The Customer

SEPTEMBER 16, 2021

I think about the founding of CSG nearly 40 years ago where we were helping initially cable companies with their revenue management and billing operations. And it’s no coincidence that many of those industries – telecom, financial services and retail – over the last 30 years, have had exponential increases in competition.

Enterprise Management 97

Enterprise Management Work Management Lead Ranking Lead Scoring 97

ClearVoice

APRIL 20, 2022

Empathetic advertising/marketing is an emotional approach that complements your data-driven strategy. Can you present content that helps your clients overcome their fears around your industry or find their joy? When brands appeal to these emotions, they’re tapping into something fundamental and primal in humans.

Content Marketing 52

Content Marketing Top of Funnel Planning Content 52

Content Marketing Institute

MARCH 30, 2018

Media, algorithms, and advertising combine to create a perpetual stream of noise often intended to incite rage and illicit reactionary anger usually shared through social media. Cable news, Rohit points out, is having a banner year because it’s selling outrage. Non-Obvious trend: Manipulated outrage.

Curation 108

Curation Content Marketing Proposals Dwell 108