Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

Paid Search Agency 82

Paid Search Agency Ads Campaigns Cable 82

Digilant

JULY 28, 2022

In years past, streaming services differentiated themselves from linear TV providers by allowing customers to purchase premium access as a way to avoid ads while watching TV. When these platforms first burst onto the scene, most consumers maintained their cable subscriptions and added one or two streaming services to the mix.

Paid Search Agency 52

Paid Search Agency Work Management Ads Marketing Management 52

Choozle

SEPTEMBER 22, 2021

There’s a lot to sort out to get your ads on the big screen, but this is a great place to start. This webinar was a Zoom presentation recorded live on Tuesday, September 28 by Megan Sullivan–Jenks, Senior Director of Brand and Marketing at Choozle, and it covers the ins and outs of what CTV is, how it works, and why it is such a big deal.

Cable 52

Cable Ad Frequency Advertising Agencies Webinar Metrics 52

Digilant

APRIL 11, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 3: Implement Measurement Tools from the Start In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

LeadsRX

MARCH 9, 2022

Attribution refers to giving credit to a particular advertising campaign or collection of campaigns for conversions. In addition, the frequency of a touchpoint is taken into consideration in the algorithm making this model particularly well-suited for brand advertising as opposed to direct-response advertising.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Choozle

FEBRUARY 12, 2021

Not only is the media landscape fractured from a viewership perspective, but the advertiser opportunity is more multidimensional than it was five or 10 years ago. 10:41 – As a marketer or advertiser, what’s available for them for connected TV around special events and sports? Megan (04:33). So, there’s the trackability aspect.

Buy 66

Buy Cable Advertising Agencies Television marketing 66

Digilant

FEBRUARY 21, 2023

When advertisers say, “Consumers are everywhere,” it’s for good reason. As users prioritize platforms and channels that fit their preferences and create seamless experiences, advertisers must be aware of these preferences and reach their target audiences in ways that resonate. Worse, it might not even be seen.

Ad Frequency 52

Ad Frequency Funnel Advertising Advertising Agencies Allocation 52