Webbiquity

FEBRUARY 14, 2010

It starts with a clear rationale for making investments in lead nurturing processes: “Up to 95 percent of qualified prospects on your Web site are there to research and are not yet ready to talk with a sales rep, but as many as 70 percent of them will eventually buy a product.&# ( Brian Carroll ). Share this on del.icio.us. Tweet This!

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

APRIL 19, 2010

Prospective customers are now using technologies like iPods, TiVo and ad blockers to avoid advertising messages. Just as social media has changed the sales practice , here are five shifts that savvy marketers recognize and capitalizing on to increase sales in an age of consumer empowerment generally and the rise of social media specifically.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Buzz Marketing for Technology

JANUARY 21, 2010

5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the. Tags: Advertising Branding Buzz Marketing Content Marketing Inbound Marketing Interactive Marketing Lead Generation Lead Nurturing Social Media Strategy. 4 Tell Good Stories. 4 Make them Sticky. 4 Package them to be Shareable. Tweet This!

Social Media 100

Social Media Social Marketing Media Digg 100

Webbiquity

DECEMBER 21, 2010

In fact, trying to use social media primarily as an advertising and direct response medium is viewed as boorish social media behavior and likely to backfire, doing a brand more harm than good. Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles.

Social Media 100

Social Media Media Business Paid Search Agency 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). Keep in mind we all start in the same place and that’s at ZERO!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Digital B2B Marketing

MARCH 25, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Possibly related posts: (automatically generated) Why Content Curation Will Soon Be as Familiar as Googling Filed under Content , In Theory Tagged with content , Content Curation , Say 100 Like Be the first to like this post. What content will you begin curating?

Curation 100

Curation Activities Media B2B Thought Leadership 100

Webbiquity

JANUARY 12, 2010

And if you Google “sales management thought leader&# in quotes, six of the top ten spots belong to the same sales leadership guru. Interestingly, a Google search for “world’s largest online bookstore&# doesn’t display the most obvious result anywhere on page one. Share this on del.icio.us. Post this on Diigo.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

JANUARY 18, 2010

The book is written in case study fashion, taking the reader through a realistic scenario of a midsized company struggling to build on its past success and take sales to the next level. In the author’s parlance, the “sales moment&# is that key value proposition that makes a prospect say “yes.&# Brad Shorr. Tweet This!

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Management Digg 100

Webbiquity

JANUARY 28, 2011

ADVERTISEMENT. And here’s a little secret: As a consultant, you already have many of the skills you need to succeed in sales—all you need to do is learn how to apply them to your selling efforts. You’ve actually got A LOT of company. Case Study: Improving Low Quality Score Accounts by PPC Hero. Share this on Bebo. Post on Google Buzz.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Writing on the Web

SEPTEMBER 20, 2010

Content marketing is a requirement for anyone doing business because it beats writing advertisements that get ignored. For example, writing on the web can have several objectives , besides making a sale. It’s okay if you’re educating people without any sales objective in mind. Contact you for more information?

Buzz 100

Buzz Digg Content Rules 100

Anything Goes Marketing

MARCH 8, 2009

In a few short months, the group has 32 members without having done any advertising. Join the ITI Alumni group (now I can say that I have done some advertising). For example, our sales team can see my travel plans and perhaps pull me into a prospect meeting if I'm in that area. StubleUpon , Digg , Facebook , Blogger , web 2.0

Social Media 100

Social Media Web 2.0 Media Blogger 100

Writing on the Web

SEPTEMBER 9, 2010

And if you have a specialist or local blog, remember you can approach relevant businesses directly and ask them to advertise. For instance if you write a blog about soccer in your country, you could ask sports stores in your city if they want to advertise. 2) Putting ads in your RSS feed. Blog this on Blogger. Share this on Facebook.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Webbiquity

NOVEMBER 29, 2010

If XYZ Company is the largest global supplier of flabberglumping software, and that is an objective fact which can be substantiated through industry sales figures and third-party sources, then there should be no problem including that fact on the company’s Wikipedia page (and linking to those sources). Share this on Bebo.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Webbiquity

JANUARY 10, 2010

Noting that 78% of marketers consider generating online leads one of their top priorities, Andreas Roell offers advice on how improve both the quality and quantity of leads, including sharing source information between marketing and sales (as not all leads are created equal) and carefully monitoring the lead generation performance of each source.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Webbiquity

NOVEMBER 23, 2010

Their press release, and perhaps a puff piece in an industry trade pub where they advertise, are no longer the only sources of information about it. At the very least, you’ll be able to craft more intelligent, informed questions for your survey. Your competitor recently released a new product? Real people. Leave a comment to share.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Writing on the Web

OCTOBER 13, 2010

The company does sales training using neuroscience as it applies to what influences buying decisions. Related posts: Neuromarketing: This is your brain on advertising… Emotional Attention + Memory = Content Marketing. I just love this site: SalesBrain , a neuromarketing company. What do you think about this? Makes sense to me.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Webbiquity

MAY 20, 2010

Fred Aun explains how SpotMixer ’s do-it-yourself online video ad technology can now be used to make videos that can run over the Google Content Network or on YouTube, making video advertising affordable for small businesses. The top 24 facts for selling more in B2B by LEADSExplorer. The Ethics of Multitasking by Bloomberg Businessweek.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

APRIL 27, 2010

Metrics related to ROI, such as leads generated and direct sales, were mentioned by only about half of the survey respondents as key benefits of social media marketing. This seems somewhat surprising; while social definitely reduces media/advertising expenses, it increases labor costs. Share this on del.icio.us. Post this on Diigo.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

readwrite

DECEMBER 14, 2010

Would-be advertisers are asked to select from 5 categories of monthly ad budget, ranging from below $10k through over $100k, and choose whether they would like their campaigns to begin in 1 to 4 weeks, 1 to 3 months or 3 months from now. I’ve always been a fan of the way Twitter offers advertising, in its early experiments at least.

Twitter 40

Twitter Buy Paid Search Agency Trends 40

Webbiquity

FEBRUARY 16, 2011

What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? The new layout also lets companies feature product videos as well as targeted display advertising. What new features should you get familiar with?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

MARCH 29, 2010

From the dawn of commerce, business people have always used networking to meet new people and establish new relationships with suppliers, potential partners, industry experts, and most importantly sales prospects. In terms of advertising, social media is much like other, more traditional online mediums. Share this on del.icio.us.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Online Marketing Institute

NOVEMBER 2, 2009

Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. Conversations Re: Sales | Marketing | Social Media | Etc. unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Tweet This!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Biznology

FEBRUARY 5, 2013

Big brands know they need to fill the skies with advertising ack-ack if they want to get into our consumer heads. This can be useful; however, it suggests to visitors that they’re soon to receive an aggressive sales call from a sociopathic salesman. Parents know that repetition is the secret to teaching their kids.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

readwrite

APRIL 9, 2008

Meebo’s spent six months studying focus groups gathered from their 30 million users per month to see what kind of advertising users will put up with. The response has been unsurprising – users say they don’t want impersonal sales messages broadcast at them. We show Flash video!”). That’s pretty cool.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Banner Ads Digg 40

Buzz Marketing for Technology

JUNE 27, 2008

Comments Digg This. Enhancing Online Sales and Support: New Research Reveals What Works--and What Doesnt. Enhancing Online Sales and Support. Advertising | Executive Programs |. (If you havent already, spend the $14.95 on a copy of Malcolm Gladwells The Tipping Point to learn more about influencers.). About CIO |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

JULY 24, 2008

My Bookmarks Digg Del.icio.us billion in sales. Rusty Weston , Owner/Partner Blog post , 7/23/08 Nicky Fried , Vice President Blog post , 7/23/08 Jim Haudan , CEO Blog post , 7/22/08 Marc Hausman , CEO Blog post , 7/22/08 Emily Jasper , Sales Representative / Account Executive Blog post , 7/22/08 Find People. Click to See Why.

Companies 100

Companies Work Management Advertorials RSS 100

WebMarketCentral

JANUARY 16, 2008

Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) How you handle the next step is crucial: immediately launching into a sales pitch is likely to alienate the group. Social Networking Goes Professional by The Wall Street Journal Journal writer Jessica E.

Social Media 20

Social Media Web 2.0 Digg Social Marketing 20

Hubspot

JUNE 23, 2010

The service has been credited for causing the reduction of classified advertising in newspapers across the United States. Digg - Digg is a social news website that allows members to submit and vote for articles. The tool is primarily used by online advertisers looking to target specific demographics.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

JUNE 30, 2009

This, theoretically, delivers customer contacts on targeted topics-leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.). So, I break it down to this: products and technology generate content (meaningful information) which generates (customer) contact which generates profitable sales.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

NOVEMBER 8, 2010

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Sincere thanks for the comment.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

WebMarketCentral

JULY 30, 2009

John Wanamaker 's observation that " “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” is still (largely) true. RONI: damage to brand, possible direct loss of revenue (individual sale). Your company fails to respond to a general industry question which could have led to a sale.

Social Media 20

Social Media Paid Content ROI Media 20

Adobe Experience Cloud Blog

AUGUST 27, 2008

I started experimenting with social bookmarking sites like Digg, del.icio.us Activities like blogging, blogger outreach, PR, social networking and bookmarking, or most types of advertising aren't so easy and clean to measure. Second, typically 90% of leads aren't ready to jump immediately into a sales cycle.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

WebMarketCentral

NOVEMBER 17, 2008

How many times have you remembered a very funny or creative TV ad, but forgotten what was actually being advertised? Players choose web hosting options to maximize their pizza sales. Sharability: very simply, the easier it is to pass something along, the more likely it will be. The high scorer each month wins an iPod.

Viral Marketing 20

Viral Marketing Campaigns Digg Youtube 20

Convince & Convert

MARCH 4, 2010

You're almost to the point of sale. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

DECEMBER 23, 2010

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Check out these four strategies. [.]

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40