Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Webbiquity

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. Twitter for breaking news, LinkedIn for professional networking) but below the surface, who’s really using each platform, for what purposes?

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. If you haven’t already, you should consider joining the 72% of other B2B marketers who have experienced faster results using a paid social media marketing strategy. What is Paid Social Media for B2B?

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. Are Facebook Ads Right for B2B? What Are Facebook Ads?

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

NuSpark Consulting

JANUARY 26, 2017

For anyone who really loves social media, there’s simply no substitute for Twitter. Twitter is a very good place for advertising (as long as you understand the market), but I think the platform’s real value comes from its potential as a relationship-building medium. Twitter Best Practices for B2B Sales and Marketing.

Twitter 100

Twitter Planning Marketing Management Ideal Customer Profiles 100

Top Rank Marketing

JULY 7, 2023

Younger B2B buyers are the main reason marketers need to refresh their social media marketing strategies 46.5 percent of B2B buyers use social media to connect with B2B brands, while 61.1 When it comes to how B2B buyers prefer reaching B2B sellers, email, phone, and social media were the top methods, survey data has shown.

B2B Marketing 57

B2B Marketing B2B Planning Forecasting 57

Marketing Insider Group

NOVEMBER 23, 2023

We’ve applied the age-old notion of communicating through narrative to traditional advertising concepts, enabling us to build a bridge with our audience. I think if I were a direct response marketer, I maybe don’t need content marketing as much as products where customers do a lot of research. Content marketing isn’t advertising.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 61

Twitter Optimization Tips Display 61

Sana Commerce

FEBRUARY 21, 2023

Many B2B companies worry that turning to online sales will hurt their long-standing customer relationships. Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. So clearly expectations are not being met.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Webbiquity

FEBRUARY 21, 2023

Among other differences between B2B and B2C influencer marketing , the consumer side is larger, has more established processes, and has a more extensive ecosystem. Pavel: After launching an influencer marketing agency, as our expertise significantly grew, we did research to discover what the real demand in the industry is.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Heinz Marketing

MARCH 4, 2021

Welcome to the first installment of The B2B Marketer’s Quick Start Guide. Interactive Media is definitely becoming more popular with the focus being more on individual users and maybe B2C. In summary, social networking tools are a great resource for B2B companies. Without further ado…. Today’s post is all things Social Media.

Paid Content 132

Paid Content Social Media Media B2B 132

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit. What Is My Brand Voice?

Paid Content 141

Paid Content Social Media Media B2B 141

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

NetLine

APRIL 19, 2022

This past summer, LinkedIn’s B2B Institute published a study in unison with the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science. The study focused on the effectiveness of advertising and began with quite a bang. “Up It means that advertising mostly hits B2B buyers who aren’t going to buy anytime soon.” .

Intent Data 72

Intent Data Buyer Intent Rules Intent 72

Valasys

JULY 20, 2020

The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms. B2B falls flat on forming status among social platforms. Accordingly, B2B brands and trades can practice marketing straight from their respective social media accounts.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Biznology

OCTOBER 12, 2017

I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. In B2C marketing, this is done by hiring popular people to subtly endorse your product, primarily in social media. How do do B2B influencer marketing. It’s just hidden from them.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Webbiquity

FEBRUARY 23, 2016

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. ” LinkedIn is tops for B2B marketing, but…not for advertising? 41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. Pew Research ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making. of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Adobe Experience Cloud Blog

MAY 24, 2019

But with more people fleeing traditional TV and radio for ad-free streaming services like Netflix and Spotify Premium, advertising on those once-powerful mediums has lost much of its luster. In fact, 68% of marketers intend to increase their spend on social advertising in 2019, according to recent SocialMediaToday research.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

ClearVoice

SEPTEMBER 4, 2020

Use this list of research and data to help you make wise and informed content marketing decisions. Pew Research ). Pew Research ). Almost 70 percent of B2C marketers say they have developed social media stories in the last 12 months. ( People spend more time viewing ads on Twitter than other major social platforms.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Email and events are still ranked as some of the highest lead generation practices for B2B brands. Here are ten of the best strategies for B2B marketing in 2018.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

DealSignal

SEPTEMBER 2, 2020

Digital channels are the primary lifeblood of B2B sales and marketing programs right now. But the reality is different, especially for B2B marketers. Paid search/pay-per-click (PPC) advertising: best channel for quick results. According to Google, for every $1 spent on ads, advertisers earn $8 in return. Source ).

Paid Content 52

Paid Content Advertising Channels ROI B2B Marketing 52

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Contently

APRIL 23, 2020

After my last webinar, I got a lot of questions about our research on content fluency. Even B2B brands in niche industries? How relevant do you see content marketing being for B2B companies, and which kinds of content would you recommend? In many ways, content marketing is more important for B2B companies than B2C companies.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

The Customer

MAY 4, 2020

While podcasting technically pre-dated Facebook and Twitter, it didn’t gain its executive-awareness raising stature until some time after Serial won a Peabody in 2014 and MailChimp was laughing all the way to the bank as an early-in, low CPM sponsor. So, what’s involved in the making of and marketing of on-demand audio as a B2B tool?

B2B 95

B2B Ideal Customer Profiles RSS Paid Search Agency 95

Only B2B

FEBRUARY 23, 2022

The intended market may be targeted and marketed to if they have access to information and can perform research. LinkedIn is still the go-to site for B2B. Platforms like as Facebook, Instagram, Pinterest, and Snapchat, among others, are used for B2C. Must Read: B2B Lead Generation 101. That is the topic of this blog.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

ClearVoice

DECEMBER 8, 2020

Through a lot of research, direct conversations with platform representatives, and years of overseeing and managing a social media department with various brands across many industries, I am here to help bring clarity (and hopefully peace of mind) to some major tips shared while either confirming or demystifying the claims. It’s no secret.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Launch Marketing

SEPTEMBER 12, 2018

Social media platforms have also opened new avenues of advertising and marketing for businesses, both B2B and B2C. 76% of B2B tech marketers use social media to market their products because they recognize the value in tapping into those channels. Twitter profile picture: 400×400. Twitter post: 440×220.

Social Media 63

Social Media Practices Media Marketing & Strategy 63

Launch Marketing

MARCH 4, 2020

As the digital marketing landscape continues to grow, it’s crucial to take advantage of all the channels at your disposal, including pay-per-click (PPC) advertising. While some may view PPC as a B2C marketing exclusive, PPC can be an integral and valuable component of B2B digital marketing strategies—if executed correctly.

PPC 79

PPC Campaigns Effectiveness B2B 79

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. What Is B2B Digital Marketing? B2B Vs. B2C Digital Marketing: How Do They Differ? How Does Digital Marketing Work for a B2B Company?

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Inbox Insight

NOVEMBER 17, 2020

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. Today’s B2B customers are increasingly similar to their B2C counterparts, making chatbots vital to your B2B marketing strategy. Social platforms.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

SocialPilot

DECEMBER 6, 2023

To get a complete understanding of the above, start by conducting market research. You also need to consider whether your business follows a B2B, B2C, or C2C model. For example, if you are a B2C brand selling fashion apparel, Instagram, Facebook, and TikTok could be the most suitable channels for you. What are your goals?

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

The Lead Agency

OCTOBER 21, 2019

The core of B2B marketing is building reputation, demonstrating capability, and showcasing credibility to very specific B2B audiences. B2B marketers have to be acutely aware of their audience. The following are some of the characteristics of the B2B buying cycle that all B2B marketers should know.

Marketing Websites 69

Marketing Websites Paid Search Agency B2B Advertising Agencies 69

SalesGrape

NOVEMBER 3, 2023

Moreover, social media allows for precise targeting capabilities that traditional advertising methods lack. For instance, B2B companies often find success on LinkedIn due to its professional nature and networking opportunities within specific industries or job titles.

Lead Generation 52

Lead Generation Social Media Generation Media 52

A Better Jones

JULY 30, 2019

If you’re trying to conjure up any B2B startup marketing influencers who are worth following, though.you’re gonna have quite a bit more trouble. The following are our favorite sales and marketing professionals who are effective influencers in the B2B startup community , listed in no particular order. Christopher S.

Startups 72

Startups B2B Marketing Work Management Advertising Agencies 72

NuSpark Consulting

JULY 13, 2016

B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Albacross

NOVEMBER 27, 2018

Business to consumer (B2C) branding, even before the age of social media has always taken center stage over B2B branding. However, thanks to globalization and digitalization, B2B branding has become the common theme of some of the fastest growing B2B companies. Shifting B2B focus to the brand. And, since 2.62

Social Media 76

Social Media Ideal Customer Profiles Ad Building Brand Identity 76