Convince & Convert

MAY 25, 2010

This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

DAGMAR Marketing

NOVEMBER 29, 2019

Word-of-mouth is more powerful than ever, thanks to social media. We offer local SEO , paid social media ads and other services that can help you compete with anyone, anywhere. Conversations about your business are happening across all kinds of social media channels, whether you are participating in them or not. The takeaway?

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

markempa

MAY 4, 2005

« Seven lead generation tips | Main | Lead generation for the complex sale (book update) » SWOT Team: Adding webinars to the marketing pool I just heard that my comments on webinars were picked up by the SWOT Team , Hank Stroll and Meryl K. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

SWOT 120

SWOT Lead Generation Webinar Metrics Paid Search Agency 120

DivvyHQ

APRIL 12, 2022

Consumer trust in organizations (or lack thereof) is a hot-button topic these days. So as a company, wouldn't it make sense for you to put a heavy emphasis on earned media? It is, after all, the most trusted form of media you can leverage. Here's more from guest contributor Darya Jandossova Troncoso, Chief Editor at MarketSplash.

Media 118

Media Marketing & Strategy Marketing Strategy Paid Search Agency 118

Biznology

SEPTEMBER 4, 2015

These segments will allow you to engage differently, as well as better, while also funneling followers into the direction where you can deliver the best and most relevant offers or ads to them. Examples from the McKinsey & Company’s Social Consumer Decision Journey. Summary and Conclusion.

Social Media 80

Social Media Social Marketing Media Buzz 80

Hubspot

FEBRUARY 20, 2017

Check it out: When you conduct a Google search for “cooking tutorial videos,” YouTube is the first search result: Instead of only advertising YouTube online and on social media platforms, in the past several years, YouTube started advertising video creators with billboards, TV ads, and print ads to broaden its reach.

Skype 78

Skype First-Mover Advantage Youtube Advertising Agencies 78

markempa

MARCH 30, 2005

« My Mention In Writers Digest | Main | Word of Mouth Marketing relies on reputation not branding » New PDF Tracking Gives Us Pause If you require registration on your website to download white papers or other "free" resources, youre losing up to 75%-85% of your potential sales leads (2004 MarketingSherpa Report ).

Lead Generation 120

Lead Generation B2B Thought Leadership Word of Mouth Generation 120

markempa

MAY 9, 2007

You can increase your odds success by adding a lead nurturing program. You can increase your odds success by adding a lead nurturing program. What’s lead nurturing? What’s lead nurturing?

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. Those who dont qualify yet need to be added to your lead nurturing program.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Biznology

DECEMBER 9, 2016

Maybe they respond well to humorous posts and ads, or maybe they prefer informational correspondence. Never underestimate the power of word-of-mouth advertising and customer endorsements. When a customer hears about a great experience from someone they can relate to, they make a connection.

Outreach 80

Outreach Trade Show Tips Guidelines 80

markempa

NOVEMBER 8, 2005

« Dont Depend on Technology To Fill the Sales/Marketing Chasm | Main | B2B Lead Generation Blog Adds FeedBlitz for Email Notification » Podcast: How to Nurture Leads You can increase your odds of success by adding a lead nurturing program to your marketing operations.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

markempa

JULY 16, 2007

But reading Brian Carroll recently he added one with particular poignancy for me today.The velocity of inquiry follow-up matters. Read More] Tracked on August 08, 2007 at 01:31 AM » Sales Lead Management from Rebecca Caroe I have posted in the past on how to generate a pipeline of sales leads for your business. Here and here.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

markempa

JANUARY 24, 2007

Read More] Tracked on March 02, 2007 at 07:11 PM » Four Steps To Better Business Leads From Search from Search Engine Land: News About Search Engines & Search Marketing So you got a click on your PPC ad. Now what do you do? The job of the B2B search marketer is only beginning when a prospect clicks.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Convince & Convert

AUGUST 2, 2010

Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time. If it’s not now, it will be soon (see my post tomorrow for more on that).

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

markempa

JUNE 7, 2005

" Bill addresses the following lead generation modalities; white papers, search (SEO), display ads, email newsletters and public relations. " Bill addresses the following lead generation modalities; white papers, search (SEO), display ads, email newsletters and public relations.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

JUNE 7, 2005

They measured their response - used phone qualification - worked closely with their sales team - sent on only sales ready leads - closed the loop on each lead - increased revenue - cut costs - gave remarkable reports.

Marketing Budget 120

Marketing Budget Lead Generation Work Management Lead Management 120

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp.

Paid Search Agency 117

Paid Search Agency PR Advertising Agencies Word of Mouth 117

Convince & Convert

SEPTEMBER 22, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff. Ad Chickadee ?

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

AUGUST 16, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Contently

DECEMBER 7, 2021

Jered Martin, co-founder and chief operations officer of OnePitch, a public relations SaaS platform, launched his show Coffee With A Journalist in March 2019. First we ran ad campaigns, which didn’t perform well. She and her team rethought how to tackle word-of-mouth. Spotify audio ads: 30-second trailer.

Paid Content 205

Paid Content Word of Mouth Advertising Agencies Paid Search Agency 205

Convince & Convert

JULY 28, 2010

Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! I refer to it with my clients as adding value to the conversation. Ad Chickadee ? And then, when you’re blurry-eyed at 12:30am, you pull out the guide again and PRESTO! It’s a Bird.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

AUGUST 18, 2010

I’d say you can broaden that out to not just PR agencies (and you do touch on ad agencies) but I’d throw experiential, digital, creative etc. I’d say you can broaden that out to not just PR agencies (and you do touch on ad agencies) but I’d throw experiential, digital, creative etc. link] jaybaer I agree Danny.

PR 162

PR Social Media Paid Content Media 162

markempa

MAY 23, 2005

« Blueprint for Personal Lead Generation Success | Main | Tips for better webinars, webcasts and improved ROI » 2 New RSS Feeds for the B2B Lead Generation Blog I just added 2 new RSS feeds. See my complete list of RSS Feeds Full posts with comments This is the most information-rich feed.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Convince & Convert

MAY 5, 2010

John & Partners , a full-service advertising and public relations firm, based in Jacksonville. Here’s an ad agency that believes in the wisdom of crowds and community-building enough to build a major online destination ON ITS OWN DIME, and commits to never selling advertising on it? Such a cool site!

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

markempa

MAY 23, 2005

Seven Strategies for the New Year Here are a few strategies that I would ad: Develop a lead generation calendar - map out your activities and then really follow it! Seven Strategies for the New Year Here are a few strategies that I would ad: Develop a lead generation calendar - map out your activities and then really follow it!

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Convince & Convert

FEBRUARY 11, 2010

link to post] (added my take on web vs native apps) – Posted using Chat Catcher [link] Dennis O'Neil I couldn't agree more Bob. link to post] (added my take on web vs native apps) – Posted using Chat Catcher John Oliver This post has stirred up quite a few emotions in me… I honestly don't know where to begin.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

AUGUST 24, 2010

We just felt like adding a charitable element to the SXSW voting process made the whole thing a little bit less desperate and cheesy. Please click the little thumbs up icon. Then, tweet it out please. But that’s not the intention at all.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

SEPTEMBER 7, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JULY 27, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MAY 12, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Paid Search Agency 122

Paid Search Agency Advertising Agencies CAN-SPAM PR 122

Hinge Marketing

NOVEMBER 12, 2015

CPA firms rely on networking and word of mouth to drive new business. To some degree, basic accounting services have become commoditized, which is why so many firms have added business consulting, technology consulting, and other services to their portfolios. Challenge 3: You don't know how to talk about yourself.

CPA 48

CPA Cost per Acquisition Work Management Marketing Management 48

Convince & Convert

JUNE 29, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

RSS 119

RSS Paid Search Agency Advertising Agencies PR 119

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Ad Chickadee ? Ad Chickadee ? Ad Chickadee ? Ad Chickadee ? Not in a “here’s our FAQ&# way, but in a vigorous, social media way.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

MAY 4, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

JUNE 17, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

FEBRUARY 5, 2010

We’ve added Disqus as the commenting system. Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). We’re working on tweaking the subscription center at the top a bit, too.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109