The Effective Marketer

NOVEMBER 28, 2011

Website copy is notorious for that… and you get excuses like “oh, we added all these words for SEO!”, What should they walk away with? How are you different? Often times the answers do not reflect what is actually written. ”, or “that’s exactly what we said! Can’t you read”?

Effectiveness 100

Effectiveness Content Training Press 100

The Effective Marketer

JUNE 1, 2011

Adding technology without processes may make you feel better at first, but will only serve to highlight the problems you always had. The key is to rethink your approach and use technology to leverage your processes, not the other way around.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

The Effective Marketer

APRIL 3, 2012

What other channels do you recommend adding to a content plan? Don’t restrict your content marketing efforts to lead-gen only channels, instead make sure that your content strategy involves every communication that goes out or that is touched by someone outside the organization.

Planning 100

Planning Advertising Channels Paid Search Agency Content Marketing 100

The Effective Marketer

NOVEMBER 3, 2011

Share of advertising budget dedicated to interactive marketing : shift the money from the typical print and TV ads and invest in online channels. Percent of interactive budget earmarked for emerging media : invest in new technologies and start trying out channels before your competition does.

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

The Effective Marketer

MAY 18, 2011

There are 65 charts on 54 data slides showing: The benefits and consequences of social media to US Adults Whether Americans are willing or not to pay for online news The average cost per lead for outbound vs. inbound marketing The percentage of mobile users that own smartphones What activity dominates mobile internet time (and it’s not social networking) (..)

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

The Effective Marketer

APRIL 26, 2012

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). Problem is, many research papers contradict each other.

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100

The Effective Marketer

FEBRUARY 9, 2012

They explain that while inbound marketing supports your newly created content by sharing it on social channels, making it faster and easier for your content to be found, outbound marketing (paid sponsorships, banner ads, etc.)can The mixing of both Inbound and Outbound Marketing programs helps with: Brand recognition.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

AUGUST 10, 2011

Steve Jobs removed buttons instead of adding new ones (the iPod never had different “stop&# and “pause&# buttons, only a “pause&# button that was the same as the “play&# button). Think of the iPod, for instance. So think of your content and ask yourself what can you remove?

Content Marketing 100

Content Marketing Content Marketing Design 100

The Effective Marketer

JANUARY 27, 2014

Bonus points for adding a headshot. Short copy with bullets to quickly indicate what the webinar is about and why should potential attendees register. If you are trying to explain too much, you are doing it wrong. Speaker names, titles and short bios. Short registration form, asking only the very minimum.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

The Effective Marketer

JUNE 19, 2012

If you’re not selecting the best posts to share, you miss out on adding value to your readers or community. When you have a site or service that seems perfectly relevant to your topic, it might be tempting to grab everything that it posts by RSS or another automated tool. Don’t do it.

Curation 100

Curation Copyright Peer-to-peer RSS 100

The Effective Marketer

JUNE 1, 2012

With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The Effective Marketer

JULY 12, 2009

Think about what you can remove from the chart that might be distracting or that is not adding to the overall story. Think about what you can remove from the chart that might be distracting or that is not adding to the overall story. They will become your storyline. What can I remove? What needs explanation? What can I remove?

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

MAY 20, 2011

Another interesting development that is shaking the B2B space is the increase influence of social media in buying decisions.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

JULY 16, 2009

At my company we do our best to keep “old&# stuff like pictures, awards, magazine ads, even show signage. Sure, call us pack rats but we like going back in time and talking about the old days and how things changed. Not only that, we feel a certain pride when we look back in time and realize how much we have accomplished.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

The Effective Marketer

JULY 7, 2011

GE's Ecomagination Ad Campaign - Result of the Marketing Transformation Process. Who would have thought that General Electric (GE), one of the most admired companies in the world didn’t have a substantial marketing organization up until recently.

Planning 100

Planning Work Management Marketing Management Paid Search Agency 100

The Effective Marketer

MAY 27, 2015

The analysis is also based on your particular situation (defined in step 1), meaning the type of battle card you are creating.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

The Effective Marketer

MARCH 7, 2009

He reinforced some key messages we heard throughout the day and added some great stories about Twitter, blogs, and podcasting. Chuck Palm, from Internet Podcasting Network , closed the day with “Social Media Mania – what should my business do about it?&#.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

FEBRUARY 15, 2009

What is the best ad campaign you’ve seen recently? The lesson here translated into the marketing realm is that you should always keep an eye out for the competition, for your partners, for other similar companies, for what is said to be working and why. Which is the best website? Who in your industry is the king of PPC and SEO?

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

JANUARY 13, 2009

The names of the people who will be affected by it, especially if approvals are needed (think for example about whether the CEO, the CMO, or another high level executive needs to review and approve your ad campaign before it goes out the door.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MARCH 9, 2010

The only “download&# link seems to be the red button to the right, I would have added a couple more ‘download’ options either within the text or right after it. What I Don’t Like: A lot of copy in this email in a space that makes it look cramped doesn’t help the reader.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

JULY 21, 2009

It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots. I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

FEBRUARY 25, 2009

Should you check out that email from the CEO that just came in and stop revising the ad copy? Concentration is the main thing, as Peter Drucker said, but in order to focus you need to know what to focus on. Or should you get to the action items discussed during the last staff meeting? The answer is to first get organized.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

The Effective Marketer

DECEMBER 8, 2011

Search ads. This means every place where someone will see your company (or read about it) should have the same consistent message, look and feel. So what are the 12 touchpoints? They are: Packaging. Packing Slips. Price change letters/ renewal notices. User guides. New business proposals. Holiday cards. Inter-office / company newsletters.

Touchpoints 100

Touchpoints Brand Identity Branding Newsletter 100

The Effective Marketer

JUNE 26, 2012

These issues arise frequently in entrepreneurial firms that have enjoyed rapid growth; adding a little management talent is often all it takes to completely transform the situation. Work On It.

Paid Search Agency 100

Paid Search Agency Work Management B2B Thought Leadership Planning 100

The Effective Marketer

MAY 1, 2012

Basically, you are sharing quality content and adding your own take on stories or issues within your market. If you have a great piece of content and want it spread as widely as possible, create a PDF file and share it on these websites. Content Curation – Curating content is becoming ever more popular in marketing online.

Promotion 100

Promotion Marketing Websites Tips Curation 100

The Effective Marketer

FEBRUARY 25, 2013

Other important marketing channels like direct mail, and the once-popular online banner ads of the 90′s are strangely not mentioned. It completely ignores the rise of Fax machines, for example, which were used for B2B outbound marketing until email came along (and also until the Junk Fax Prevention Act was passed in 2005).

Marketing Automation Services 100

Marketing Automation Services Eloqua Banner Ads Paid Search Agency 100

The Effective Marketer

FEBRUARY 25, 2013

Other important marketing channels like direct mail, and the once-popular online banner ads of the 90′s are strangely not mentioned. It completely ignores the rise of Fax machines, for example, which were used for B2B outbound marketing until email came along (and also until the Junk Fax Prevention Act was passed in 2005).Other

Marketing Automation Services 100

Marketing Automation Services Eloqua Banner Ads Marketo 100

The Effective Marketer

FEBRUARY 16, 2011

I agree, more companies are adding marketing automation and marketing software in general to their budgets. @Jacques, you’re right, is a great time to be following the industry. So much happening and new opportunities for everyone. Greg, thanks!

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100