Is programmatic advertising relevant in B2B?
Savanta
NOVEMBER 13, 2015
That’s striking because an estimated 59% of digital ad spend in the UK, that’s £1.8 Yet, most B2B marketers still don’t see it as relevant. Historically digital ad space has been bought in ‘batches’ based on number of impressions, frequency of ad rotation or some other measure. is sent to an ad exchange.
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