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Is programmatic advertising relevant in B2B?

Savanta

That’s striking because an estimated 59% of digital ad spend in the UK, that’s £1.8 Yet, most B2B marketers still don’t see it as relevant. Historically digital ad space has been bought in ‘batches’ based on number of impressions, frequency of ad rotation or some other measure. is sent to an ad exchange.

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How to Keep Your Blog Relevant and Successful — an Interview With Andy Crestodina

ClearVoice

Andy Crestodina explains how to keep your blog relevant and successful: Why is an organization’s blog still a channel worth investing in? If the answer to that last question is “yes,” then you are the proud owner of a fancy online ad. Does publishing frequency matter — and what is the sweet spot for blogs in 2020? Four hours?

Relevance 118
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5 LinkedIn Marketing Examples From Brands That are Rocking It

Contently

Microsoft also uses targeted ads to amplify its content’s reach and ensure it extends to the right B2B decision-makers within specific industries or job titles. And while Google doesn’t directly sell products on LinkedIn, it uses targeted ads to promote informative content and webinars that strategically reach relevant B2B audiences.

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Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Choozle

According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. This ongoing fragmentation in CTV results in inefficiencies in ad buying, negotiation challenges, and campaign management and measurement complexities across various platforms. The good news?

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AI-powered martech news and releases: September 19

Martech

It’s one thing to ramp up content production, but is the added productivity pumping out waste? Among its standout features is Mindset Targeting, an AI-powered tool that predicts emotional responses to deliver more relevant and attention-grabbing in-context ad targeting.

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AI-powered martech news and releases: August 1

Martech

The Habsburgs became relevant again when Jathan Sadowski saw the jaw as the perfect metaphor for what happens when artificial intelligence is trained on data generated by artificial intelligence. Innovid’s Harmony Frequency is a holistic frequency management solution for CTV and digital advertising. Thinking Media and streamr.ai

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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

Paid ads can indeed give you a boost here, but the real value is when you’re on the front page of Google as an organic result. A content plan that defines what keywords align with topics that are relevant and interesting to your audience. Your calendar should also include the frequency of posting and parameters.