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5 YouTube features to use to boost engagement

Sprout Social

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

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The Creator’s Toolkit: 27+ Content Creation Tools for Every Stage of the Process

Buffer

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. While consistency is the most important element of growing as a creator, the tools you choose can enhance or frustrate your growth journey. The following tools can help. The following tools can help.

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The Future of Digital Marketing: Predictions for 2022 and Beyond

Marketing Insider Group

Before the pandemic startup founders and B2B SaaS marketers would first consider buying social media ads in order to grow their business. Amazon already spotted this opportunity when it started offering cheaper Kindle devices in exchange for agreeing to receive marketing communications. AI-Powered Marketing and Support Technology.

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A Review of Retargeting Strategies to Test

NuSpark Consulting

Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action. Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo.

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Navigating the creator economy: Strategies for brands and marketing teams

Martech

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Why pay attention to the creator economy? A note on size. Brand ambassadors.

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4 Strategies to Make Your Fintech Content More Engaging

Contently

Since many millennials are in the early stages of figuring out their finances, presenting them with apps and tools designed to provide a simple, streamlined user experience can help them navigate the intimidating world of financial independence. Customer stories can take the form of anecdotes, reviews, or straight up recommendations.

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5 Reasons Brands Should Adopt a Content Marketing Webinar Strategy

Scoop.it

90% of webinar users leverage engagement tools like slide sharing, polling, and passable microphones. These webinar tools facilitate immediate information and feedback exchange between you and your targets. The webinar itself can also work as great content for a YouTube post.