Martech

APRIL 14, 2022

IAB hopes the update will remove some confusion around the entities ads are bought from and where the ads show up after they’re purchased. New values – “ownerdomain” and “managerdomain” – attempt to bring transparency to seller relationships identified through the sellers.json standard in ad exchanges that use the ads.txt protocol.

Ad Exchange 105

Ad Exchange Advertising Agencies Digital Transformation Validation 105

Martech

MAY 20, 2022

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Provide transparency customers can verify that.

Amazon 118

Amazon Paid Search Agency Ad brokers Facebook 118

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. Brand ambassadors. Product reviews.

Advertising Agencies 128

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 128

Liveintent

DECEMBER 19, 2019

But with a people-based marketing platform that reaches a verified audience of more than 250 million monthly, we can definitely tell you how ads have performed. We pulled advertising performance data across our exchange and have made a list of our findings. Ads in news and shopping newsletters performed the best.

Ad Exchange 143

Ad Exchange Mobile Advertising Click Rate Conversion Rate 143

Martech

JULY 28, 2022

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Tolerance for mobile ads. Mobile app gamers are willing to see ads in exchange for free content and services, the IDC/data.ai

Mobile Advertising 119

Mobile Advertising Advertisements Advertising Lead Scoring 119

Martech

MARCH 11, 2022

Last year Apple and Google decided to make identifier for advertisers (IDFA) an opt-in choice for users and that changed everything for marketers. IDFA, which had been enabled by default, made it relatively easy to measure and target mobile gaming ads. Get the daily newsletter digital marketers rely on.

Mobile Advertising 112

Mobile Advertising Advertisements Advertising Ad Exchange 112

Biznology

JANUARY 11, 2018

If third time’s the charm, why not a fourth piece related to email marketing?! As in, how can you get more out of your email marketing and your website? You most likely have heard plenty recently about the trend in marketing toward automation, and you may find the term a bit scary. You can check out the last few here.).

Email Marketing 168

Email Marketing Automation Marketing Websites Planning 168

Liveintent

JULY 19, 2021

Ash and today’s customer acquisition and growth marketers actually have a lot in common: they want to catch them all. It’s just that in the case of marketers, they want to catch as many customers as possible…and not so many pocket monsters. Now think about email newsletters and how people engage with them.

Acquisitions 124

Acquisitions Growth Marketing Ad Frequency Newsletter 124

Martech

NOVEMBER 21, 2023

As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Re-evaluate who you’re marketing to and how. It’s good advice.

Allocation 108

Allocation Resources Work Management Marketing Management 108

The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Biznology

APRIL 11, 2018

This can not only increase your sales, but also can boost your email and address collection to be used in other marketing efforts. (Be As an added bonus to the boost in marketing and sales, you will have more recipients with your promotional products to help improve their impression of you and increase chances of transference.

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

Webbiquity

OCTOBER 11, 2022

The look and feel of your website and other marketing materials help establish your brand identity in customers’ minds. Use a similar look and feel across all marketing materials to reinforce your brand’s value and create consistency among products, services, and communications. Create Value for Your Audience.

Digital Asset Management 273

Digital Asset Management Product Brand Identity Branding 273

Vision6

OCTOBER 20, 2021

A healthy list is an email marketer’s best friend. That’s why we’re here to help you generate more leads with email marketing so that you have even more chances of converting new customers. Gated content is one of the most common inbound marketing tactics that B2B companies use to generate leads. There are now 4.48

Email Marketing 98

Email Marketing Generation Leads Lead 98

Sprout Social

JANUARY 26, 2023

Or, helped them get new customers in exchange for a discount or freebie. Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. Why referral marketing is so important Referral marketing is an effective way to attract new customers and increase sales.

Paid Content 122

Paid Content Advertising Agencies Planning Word of Mouth 122

Webbiquity

AUGUST 26, 2021

The two most common objectives for digital marketing campaigns (and B2B marketing in general) are brand awareness and lead generation. This is most commonly accomplished by offering something of value in exchange, such as an ebook, event registration, contest entry, an assessment, checklist, or the results from using an online tool.

Landing Pages 267

Landing Pages Paid Content Tips Paid Search Agency 267

QuanticMind

OCTOBER 9, 2023

Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. What is Direct Response Marketing?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

QuanticMind

AUGUST 10, 2023

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Programmatic Ads: Coming Soon To A Theater Near You [:03] Ads at the movies? But programmatic ads at the movies? Show off your marketing chops with our question of the week. Welcome to Scout! Nothing new.

Transparency 52

Transparency Paid Search Agency Ads Ad Exchange 52

Martech

MARCH 14, 2022

The revelation that Gannett sent billions of ads to the wrong places is raising fresh concerns about reliability in programmatic advertising. The Wall Street Journal reports the publisher “provided inaccurate information to advertisers for nine months, misrepresenting where billions of ads were placed.” Processing.Please wait.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Liveintent

DECEMBER 1, 2021

The report is a quantitative survey of 176 experienced global rev ops and ad ops professionals from July to September 2021. Cross-platform (web, app and email) ad exposure data. Publishers are increasingly leaning into email newsletters as critical components to their first-party data and monetization strategies. Ad Ops team.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Martech

AUGUST 3, 2023

Email remains a powerful and cost-effective tool for content delivery and marketing offers, despite frequent predictions to the contrary. This may include: Ad revenue from content emails. Ad revenue from web traffic that was generated by an email campaign Direct sales, including product sales, subscription sales, events, etc.

Lead Scoring 91

Lead Scoring Lead Ranking Deliverability Ad Exchange 91

Martech

MARCH 23, 2022

Mobile ad mediation helps to set-up, manage, and monitor different ad networks in one place. Get the daily newsletter digital marketers rely on. The past year has seen a number of consolidations that have put mobile ad mediation offerings and creation studios with their own ad inventory under the same roof.

Paid Search Agency 90

Paid Search Agency Ads Ad Exchange Work Management 90

ClickZ

FEBRUARY 9, 2023

Denial Traditionally, marketers often use ad-platform tools to measure performance because they’re free and easy to use. But these tools have some downsides when it comes to accurately measuring cross-channel marketing efforts. It is key to understand the different stages of human reaction to fundamental change.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Paid Search Agency 104

Liveintent

NOVEMBER 17, 2020

Here’s what you need to know to stay ahead of the game with your holiday marketing. With more attention on devices, more audiences spend time reading email newsletters. Additionally, 71% of publishers are leveraging email newsletters to increase acquisition after noticing increases in engagement.

Tactics 71

Tactics Email Marketing Planning Paid Search Agency 71

Liveintent

NOVEMBER 22, 2021

If you’re looking for one audience solution that can help you achieve success with your customers at any stage of the marketing funnel, Custom Audiences may just be what you’re after. All you need is a list of customer IDs, in the form of email addresses, mobile ad IDs, or even cookies. What are custom audiences?

Paid Search Agency 62

Paid Search Agency Marketing Strategy Marketing & Strategy Work Management 62

Liveintent

NOVEMBER 22, 2021

If you’re looking for one audience solution that can help you achieve success with your customers at any stage of the marketing funnel, Custom Audiences may just be what you’re after. All you need is a list of customer IDs in the form of email addresses, mobile ad IDs, or even cookies. What are custom audiences?

Paid Search Agency 62

Paid Search Agency Marketing Strategy Marketing & Strategy Work Management 62

Televerde

APRIL 30, 2024

Quick Takeaways: Contact acquisition requires a structured approach to gather prospect data for personalized marketing and sales outreach. Networking and Trade Shows : Events where contact information can be directly collected from attendees in exchange for information, demos, or promotional materials.

Acquisitions 52

Acquisitions Contacts Paid Content Process 52

Martech

APRIL 20, 2022

Good news, marketers: While consumers are worried about their data being misused, the misuse they’re worried about is criminal, not commercial. Get the daily newsletter digital marketers rely on. Only 29% like digital ads being tailored to their tastes. Only 1 in 5 consumers wouldn’t surrender an email address.

Advertisements 114

Advertisements Advertising Privacy Ad Exchange 114

Valasys

APRIL 22, 2024

Lead Generation Techniques Lead generation is the foundation of any effective marketing strategy. Content marketing , social media campaigns, and SEO optimization are all utilized to attract potential customers and convert them into leads. Marketing automation platforms streamline the process once they collect email addresses.

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

Contently

JANUARY 11, 2023

As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. Marketers have been trying to master personalization since the dawn of the Internet. 3 trillion in value over the coming years.

Personalization 217

Personalization Top of Funnel Business Enterprise Management 217

Liveintent

SEPTEMBER 9, 2021

Update: Allows for alternative one-off email addresses to be used to sign up for your newsletters, and in effect “hides” a user’s true email address. LiveIntent is here to provide guidance for both direct and exchange focused programs. Exchange Demand. Hide My Email. Direct-Sold.

Privacy Protection 122

Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Liveintent

APRIL 11, 2023

Easy to use and set up, Audience Manager lets you onboard your data and match it to LiveIntent’s exchange. This is especially important around key holidays like Mother’s Day — when you want to harness every opportunity to gather real-time insights and optimize ads for increased sales. Seasonal packages. Custom packages.

Top of Funnel 62

Top of Funnel Campaigns Ad Building Ad Exchange 62

SmartBug Media

JANUARY 23, 2023

Your subscriber collection strategies (also known as list growth strategies) are at the foundation of your email and SMS marketing campaigns. Each new subscriber added to your list is worth an actual dollar amount. This is all well and good, but you also need to know each one of your marketing campaigns works as revenue leverage.

SMS 98

SMS Marketing Automation Services Marketing & Strategy Ad Exchange 98

Buffer

JANUARY 31, 2023

Question: I’ve recently started an email newsletter but haven’t been receiving as many subscribers as I hoped. Newsletters have made quite the comeback. In fact, the newsletter company recently hit over 1 million paid subscribers and is still growing five years later.

Newsletter 23

Newsletter CAN-SPAM Social Media Opt-out 23

Martech

AUGUST 9, 2022

Five9 is a featured partner in Invoca’s expanding Invoca Exchange app marketplace, which currently contains over 50 apps and integrations. This includes a customer’s journey through marketing campaigns by way of Google or Facebook ads. Get the daily newsletter digital marketers rely on. What it does. Why we care.

Marketing Management 97

Marketing Management Ad Exchange Paid Search Agency Touchpoints 97