Contently

MAY 2, 2018

Content is the key to optimizing conversion rates across the marketing funnel—from raising awareness about the book, to gathering supporters and subscribers, to driving conversions, and finally to getting buyers to write reviews and spread the word. Sales (and click-to-sale rate). Ultimate Business Goal. Okay, back to the plan.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

SmartBug Media

MAY 10, 2024

See how we support Content Hub > April 2024 LinkedIn CRM Sync *available to Sales Hub Pro+ customers with a LinkedIn Advanced Plus subscription HubSpot Update Details HubSpot, in collaboration with LinkedIn, has introduced LinkedIn CRM Sync to the HubSpot App Marketplace.

Hubspot 59

Hubspot Product Enterprise Management Paid Search Agency 59

illumin

APRIL 25, 2024

Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example. Connected TV (CTV) is the fastest-growing major ad channel in the US with a 22.4% billion growth projection in 2024 according to eMarketer.

Cable 106

Cable Television marketing Mobile Advertising Broadcasting 106

Webbiquity

OCTOBER 11, 2022

Search Engine Optimization (SEO) is, of course, a set of techniques that improve the visibility of your website and other digital assets in search results. when customers make a purchase, they can be automatically added to your customer email list, which is a great way to build customer loyalty. Improve Your SEO.

Digital Asset Management 273

Digital Asset Management Product Brand Identity Branding 273

Customer Experience Matrix

OCTOBER 15, 2015

Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

illumin

FEBRUARY 8, 2024

No longer are users willing to freely exchange their personal information for access to products and services; they want more than product or monetary value in return – they want security. This data lets marketers personalize ads similarly to how they would using third-party cookies but with user privacy top of mind.

Privacy Protection 52

Privacy Protection API Privacy Ad Exchange 52

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. The platform has more than 900 million users worldwide.

Linkedin 285

Linkedin Advertisements Advertising Practices 285

Learn from the Pros

MARCH 11, 2024

For years, marketers have relied on cookies to track user behavior, target ads, and personalize experiences across the web. Understanding Third-Party Cookies vs. First-Party Cookies Cookies have been the silent workhorses powering much of the personalized ad experiences we see today. Contextual Marketing is Making a Comeback!

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. Monitor and Optimize Allocate time and resources to monitor and analyze the performance of your organic social media efforts.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. As AI, automation and sophisticated analytics converge in B2B marketing, they’re becoming must-haves for scaling and optimizing content engines. Are We Ready to Trust the Machines? to 11:15 a.m. to 2:30 p.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Oktopost

MARCH 15, 2021

For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. LinkedIn users posted 900% more articles from February to April, but engagement grew by more than 1600%. Year after year, social advertising keeps growing.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Contently

APRIL 28, 2017

Instant Articles—and other similar formats such as Apple News, Facebook Video, LinkedIn native publishing, and Google AMP—promise speed and user-friendliness in exchange for hosting the content. Most of the hesitation from media companies stemmed from ad load and a lack of options for calls-to-action.

Customer Surveys 152

Customer Surveys Brand Identity Branding Distribution 152

Oktopost

SEPTEMBER 21, 2023

This is also an entirely organic approach, as your employees post and share company content manually (no paid ads involved). Unless industry regulations impose content restrictions, adding your personality to your posts will create a more authentic and engaging social selling strategy to stand out as a thought leader.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

BenchmarkONE

FEBRUARY 3, 2022

If your SEO-optimized blog post is generating 1,000 visitors to your website, you could double (or even quadruple) that traffic with a proper distribution strategy. Share on LinkedIn. LinkedIn offers many opportunities to share your content. This can be via LinkedIn groups and communities or Facebook groups, for example.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

ClickZ

FEBRUARY 9, 2023

Denial Traditionally, marketers often use ad-platform tools to measure performance because they’re free and easy to use. It is widely acknowledged in the industry that using platform tools should be used as context and not as the sole tool for attribution and optimization. Join the conversation with us on LinkedIn and Twitter.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Paid Search Agency 104

Mailmunch

MAY 20, 2021

Are you going to utilize paid ads? When you have answered these questions, the first step is to optimize your social media profiles. . Optimize Your Profile. The first step is to make sure your social media profiles are optimized to collect leads organically. Adding a link to your website helps tremendously.

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

Martech Advisor

SEPTEMBER 4, 2019

Programmatic advertising platforms help advertisers/brands manage their ad campaigns effectively. It also helps publishers optimally leverage their ad inventory. Here are the top five programmatic ad platforms for 2020 and beyond. The programmatic display ad spend in the U.S. is forecasted to reach $68.87

Advertising Agencies 85

Advertising Agencies Advertisements Advertising Paid Search Agency 85

Customer Experience Matrix

MARCH 26, 2015

One area where partners are especially common is ad management. This means that integration has largely meant sharing audiences defined in a marketing automation system with demand side platforms (DSPs), so the DSPs can bid on audience members when they appear on ad networks. ad inventory. automated optimization.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Adobe Experience Cloud Blog

JANUARY 7, 2020

This usually involves a heavy amount of budget on LinkedIn Ads, since LinkedIn can run ads to specific accounts. Standard – generic direct response campaign that tests a high volume of new content pieces and optimizes for maximum ROI. In addition to LinkedIn, we also use Demandbase for display advertising.

Account Based Marketing 96

Account Based Marketing ABM Lead Ranking Multi-Touch Attribution 96

Sprout Social

DECEMBER 5, 2023

Name: Greg Rokisky Pronouns: He/Him Company: Sprout Social Title: Social Media Strategist Bio: Greg supports social strategy and social-first initiatives optimized for engagement and conversation. Whether it’s implementing dark mode or adding alt text to content in our publishing suite, accessibility is considered from start to finish.”

Social Media 117

Social Media Paid Search Agency Media Advertising Agencies 117

The Marketing Blender

DECEMBER 28, 2020

optimize content with targeted keywords using tools like io (we need to get your content read, don’t we?!). During those busy days, weeks, and months where time seems to be flying away, it can be challenging to send tweets or posts on Instagram and Linkedin consistently. How to optimize your LinkedIn profile for B2B success.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

QuanticMind

OCTOBER 9, 2023

Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? The major distinguishing feature between the two, though, is prioritization—direct response ads aim to drive an instant action with a focus on generating quick results. Was it recommended to you by a colleague?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Sprout Social

SEPTEMBER 30, 2022

If you have a social business page on Facebook, Instagram or LinkedIn, you may already be engaged in the basics of social selling without realizing it. Social networks are one of the main places where information is exchanged. Personalize sales pitches and provide added value. What are the benefits of social selling?

Tips 128

Tips Ideal Customer Profiles Work Management Marketing Management 128

Optinmonster

MAY 27, 2020

Affiliate marketing is a marketing strategy involving individuals (affiliates) promoting your business and referring potential customers in exchange for a commission. And as an added bonus, the pay-for-performance model makes affiliate marketing very cost-effective. Your ad type. Let’s get started. What Is Affiliate Marketing?

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

Aberdeen

OCTOBER 14, 2021

LinkedIn , Twitter. It was a good reminder that while virtual events are convenient, the level of conversations and information-exchange is better in-person. Barry Cooper, President for Workforce Engagement & CX added that the company has also observed a significant increase in the number of interactions analyzed with Enlighten AI.

Work Management 98

Work Management Marketing Management Customer Satisfaction Paid Search Agency 98

Learn from the Pros

MARCH 21, 2024

Better lead scores allow you to prioritize and optimize nurturing efforts. Examples include Google Ads Data Hub , Snowflake , and LiveRamp. For example, LinkedIn allows you to search for companies within a particular industry, geographic area, or company size.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

Contently

JUNE 29, 2017

And instead of answering a series of reader questions like usual, I’m going to share an exchange I had over email with one of my good friends, who recently took over a B2B content operation. I’ve lightly edited our exchange. So, how do you—or others—use article content to influence leads in the B2B process?

Top of Funnel 164

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 164

Martech Advisor

SEPTEMBER 26, 2019

Although it indeed takes time for B2B display advertising to yield results due to longer sales cycle, a well-crafted display ad campaign speeds up the conversion process and improves the conversion rate. Knowing where your competitors run ads will help you to identify how to spend your budget effectively. Know the Campaign Goals.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Content4Demand

NOVEMBER 10, 2020

Annika Helmrich , Director of Field Marketing, and Kathy Mammon , Director of Marketing Communications and Marketing Operations, shared the lessons they learned along the way in their session at the B2B Sales & Marketing Exchange in October. Takeaway: If your team wants to optimize its email strategy as an ABM tactic, focus on: Testing.

Account Based Marketing 82

Account Based Marketing ABM Webinar Metrics Click Rate 82

TrustRadius Marketing

SEPTEMBER 28, 2022

Your marketing strategy should include a roadmap to optimize your customer interactions. Offering free and relevant content in exchange for emails and newsletter sign-ups will allow you to build up an organic contact list. Ideally, these programs should also create incentives in exchange for referrals of new customers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

Optinmonster

MAY 11, 2023

Prioritize Search Engine Optimization (SEO) Search engine optimization is the process of making your website show up in search results. Offer a Lead Magnet A lead magnet is something that you offer visitors in exchange for subscribing to your email newsletter. Many don’t take lots of time either.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

sagefrog

NOVEMBER 14, 2023

Generate Direct Leads through Targeted Outbound Channels Outbound marketing channels, including paid ads and promoted social posts, are invaluable for generating direct leads in the B2B market. This proactive management enhances ad performance and ensures a better quality of leads at a lower cost.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Optinmonster

DECEMBER 14, 2021

Usually, this is done by offering a freebie (like a coupon, downloadable, or other enticing items) in exchange for an email address. Advertising Tools : Drive traffic to your site from places like social media and through paid ads. It also offers builders for Facebook ads, landing pages, and signup forms. Wait, social proof?

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

New North

MAY 8, 2023

Equipped with highly effective and tailored messages, you can use social media, email marketing (more on this later), and various types of digital ads to reach highly targeted segments with high-impact messaging. It’s a free ebook—in exchange for your business contact information.)

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

Valasys

JULY 26, 2021

Paid social media advertising entails paying to have your ad displayed in front of the appropriate user, at the perfect point, in the perfect place. Follow this checklist to make sure your content placement is optimized across all platforms. Create the offer that customers will receive in exchange for signing up.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Oktopost

SEPTEMBER 21, 2023

This is also an entirely organic approach, as your employees post and share company content manually (no paid ads involved). Unless industry regulations impose content restrictions, adding your personality to your posts will create a more authentic and engaging social selling strategy to stand out as a thought leader.

Sales Management 62

Sales Management Examples Top of Funnel B2B Thought Leadership 62

PureB2B

APRIL 20, 2021

Invest well in the following aspects of your content: Attractiveness of your homepage Ease of use on your website and optimization for mobile Practical, engaging content that directly speaks to your customer’s needs and aspirations, and not just a broad, non-targeted claim. Make a good impression on prospects and make them want to stay.

Lead Generation 62

Lead Generation Top of Funnel Tactics ROI 62