Webbiquity

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers. Email Marketing. Content Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Lake One

JULY 1, 2020

LinkedIn is one of the popular social networks right now. With over 610 million users , it’s the epicenter of business networking and the perfect place for thought leadership. Here’s what you need to know to launch a LinkedIn account based marketing strategy. Why Use LinkedIn for Account Based Marketing.

Account Based Marketing 67

Account Based Marketing Linkedin Marketing & Strategy Marketing Strategy 67

Strategic-IC

MARCH 8, 2021

As Account-based Marketing continues to transform the world of B2B Marketing, LinkedIn becomes an increasingly critical tool for reaching your target accounts in an effective way. But what is the secret to ABM success on LinkedIn? LinkedIn best practices to ensure ABM success?. LinkedIn - powering B2B Marketing.

Account Based Marketing 62

Account Based Marketing Linkedin Sales Management Top of Funnel 62

Webbiquity

OCTOBER 11, 2022

The look and feel of your website and other marketing materials help establish your brand identity in customers’ minds. Use a similar look and feel across all marketing materials to reinforce your brand’s value and create consistency among products, services, and communications. Use Social Media Platforms to Your Advantage.

Digital Asset Management 273

Digital Asset Management Product Brand Identity Branding 273

Terminus

APRIL 20, 2021

As one of the largest and most powerful online professional networks, LinkedIn is a core pillar of many ABM strategies when it comes to delivering content to a company’s most important target accounts. Which is exactly why we integrated with LinkedIn Marketing Solutions back in 2018. Support For All LinkedIn Ad Types.

Work Management 57

Work Management Marketing Management Linkedin Demand Generation 57

markempa

APRIL 1, 2013

Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? Mirman is head of SMB (small and medium-sized business) Marketing for HubSpot , and Ramdas is General Manager of LeadFormix , both are marketing organizations specializing in B2B lead generation. Guess what?

Lead Generation 120

Lead Generation Linkedin Generation Lead Scoring 120

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. A note on size. Brand ambassadors.

Advertising Agencies 125

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 125

Exo B2B

SEPTEMBER 5, 2023

The B2B marketing landscape is changing rapidly. In this context, social selling, particularly via LinkedIn and Sales Navigator, has become an essential skill. LinkedIn, as the socio-professional network of reference, becomes a crucial platform for social selling. It’s a prospecting tool unrivalled in the market.

B2B 52

B2B B2B Sales Multi-Channel Ad Exchange 52

Oktopost

SEPTEMBER 21, 2023

Social selling broadens your business’s reach, connecting you with a diverse audience through your employees’ combined networks. This is also an entirely organic approach, as your employees post and share company content manually (no paid ads involved). Expanded reach: People follow people rather than companies.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Customer Experience Matrix

OCTOBER 15, 2015

Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It It also released a new survey on predictive marketing which is probably interesting, but I just can't face after last weekend’s data binge.) While we’re at it, we could throw in the mix other DMPs such as RocketFuel , Turn , and IgnitionOne.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

illumin

NOVEMBER 1, 2023

Advertising Week New York was home to several special events, providing the advertising industry with both fun and engaging networking opportunities. It was such a rewarding way to connect and exchange ideas. Advertising Week is always a blast, but this year it truly was an event to remember.

Advertisements 52

Advertisements Advertising Peer-to-peer Ad Exchange 52

illumin

FEBRUARY 8, 2024

With the grand exit of one of digital marketers’ biggest targeting tools, solutions are lining up to fill the gap and crown themselves the next big thing. According to a March 2023 Adobe study, 75% of marketers still heavily rely on third-party cookies for targeting and measurement – this needs to change.

Privacy Protection 52

Privacy Protection API Privacy Ad Exchange 52

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. Who are social media marketers, really? All data sources pointed to most social media marketers being Millennial white women.

Social Media 118

Social Media Paid Search Agency Media Advertising Agencies 118

Launch Marketing

MAY 26, 2021

With almost 4 billion people on social media, the audience scale and exchange of information on this digital medium provides an enormous opportunity for leaders and organizations. Begin a thread on a topic of interest to you and your audience or jump in to provide value-added thoughts or encouragements on conversations already in motion.

Social Media 121

Social Media Social Marketing B2B Thought Leadership B2B Marketing 121

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. Social networks are one of the main places where information is exchanged. What is social selling?

Tips 129

Tips Ideal Customer Profiles Work Management Marketing Management 129

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. The platform has more than 900 million users worldwide.

Linkedin 285

Linkedin Advertisements Advertising Practices 285

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. Re-evaluate Your Marketing Strategy. Use Emotional Intelligence.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Anyword

OCTOBER 4, 2021

Guest blogging is a great way to increase your agency’s visibility and create thought leadership in the market. You can exchange backlinks and generate traffic for SEO and rank better in google search. You can network with different authors for a change. Facebook Ads. LinkedIn Ads. Twitter Ads.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 I’d also claim that it’s the largest marketing technology acqusition ever. If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.”

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

BenchmarkONE

FEBRUARY 3, 2022

Oftentimes, content creation is such a complex process that marketers breathe a sigh of relief when they press publish, thinking the job is done. Ross Simmonds, founder at Foundation Marketing , believes “Content distribution differentiates a piece of content that thrives and one that falls flat.”. Share on LinkedIn.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you? Good question!

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Brandpoint

AUGUST 21, 2023

Our recent State of Digital Marketing for the Manufacturing Industry Research Report found a staggering 59% of respondents plan to increase their budget for social media marketing in the coming year. How do you effectively allocate your resources to achieve remarkable results?

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Oktopost

APRIL 26, 2021

Nicole Votolato Montgomery, Associate Professor of Marketing at the McIntire School of Commerce, University of Virginia agrees: “The number one thing that brands are doing wrong on social media is trying to push product. Want to learn how to create a social media marketing strategy for your business? Offer additional value.

Social Media 156

Social Media Media Ad Exchange Work Management 156

ClickZ

FEBRUARY 9, 2023

Denial Traditionally, marketers often use ad-platform tools to measure performance because they’re free and easy to use. But these tools have some downsides when it comes to accurately measuring cross-channel marketing efforts. It is key to understand the different stages of human reaction to fundamental change.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Paid Search Agency 104

EveryoneSocial

NOVEMBER 23, 2020

LinkedIn, Facebook, Twitter, and Instagram are all sources of intel for potential employees and employers to learn more about each other. A recent study found that 122 million people received an interview through LinkedIn , with 35.5 There are now 3.6 billion active users on social media globally, up +6% from last year ( Statista ).

Enterprise Management 98

Enterprise Management Ad Exchange Social Networks Work Management 98

Customer Experience Matrix

MARCH 26, 2015

Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. One area where partners are especially common is ad management. For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn).

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

EMagine B2B Blog

DECEMBER 17, 2014

If you’re like most marketing professionals, you’ve spent the last few weeks if not months contemplating ROI numbers and tackling the impossible task of predicting the future. In other words, I work hard to help you wisely spend your coveted ad budget. It’s no secret that LinkedIn is a valuable ad network for B2B’s.

PPC 40

PPC Linkedin Online Marketing Planning 40

Oktopost

SEPTEMBER 21, 2023

Social selling broadens your business’s reach, connecting you with a diverse audience through your employees’ combined networks. This is also an entirely organic approach, as your employees post and share company content manually (no paid ads involved). Expanded reach: People follow people rather than companies.

Sales Management 62

Sales Management Examples Top of Funnel B2B Thought Leadership 62

SmartBug Media

MAY 20, 2020

LinkedIn posts. Social media: Post at least once on Facebook, LinkedIn, and Instagram. Don’t forget to also post about the event on LinkedIn Groups that have audiences who will find the content useful. In exchange, you can give them the registration and attendee list (be sure to disclose this to attendees). Guest posts.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Martech Advisor

SEPTEMBER 26, 2019

Although it indeed takes time for B2B display advertising to yield results due to longer sales cycle, a well-crafted display ad campaign speeds up the conversion process and improves the conversion rate. Knowing where your competitors run ads will help you to identify how to spend your budget effectively. Know the Campaign Goals.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Hubspot

AUGUST 20, 2019

Remember the good ol’ days when we found jobs through ads in the daily newspaper? Whether you're trying to develop your personal career or forge new business relationships, making offline, personal connections has become even more critical as online social networking becomes the norm. a painfully, painfully awkward middle school dance.

Personalization 101

Personalization Effectiveness Co-Registration Ad Exchange 101

The Marketing Blender

DECEMBER 28, 2020

5 Marketing Trends to Dominate Your Competition in 2021. To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021. Video Marketing.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Contently

MAY 2, 2018

Along the way, I realized this could be instructive to a lot of marketers out there, whether you use a content platform or not. A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content. However, the most effective marketing happens within a couple months of the publish date.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Strategic-IC

APRIL 6, 2022

We’re just good B2B Marketers and ABMers. on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. And with the rise and diversity of social media, that ‘darkness’ is a growing issue for attribution-hungry marketers looking for light. But in recent years it’s become a hot topic for B2B marketers.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Contently

JUNE 29, 2017

And instead of answering a series of reader questions like usual, I’m going to share an exchange I had over email with one of my good friends, who recently took over a B2B content operation. I’ve lightly edited our exchange. You’re marketing team should already have these, and if not, get working on it!

Top of Funnel 164

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 164

Optinmonster

DECEMBER 14, 2021

And just like any tough job, lead generation requires the right tools–even for professional marketers. Usually, this is done by offering a freebie (like a coupon, downloadable, or other enticing items) in exchange for an email address. Email Marketing : Nurture those leads with campaigns to keep them engaged with your brand.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125