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Social Media Tips for Any Size Manufacturing Marketing Department

Brandpoint

How do you effectively allocate your resources to achieve remarkable results? Our recent State of Digital Marketing for the Manufacturing Industry Research Report found a staggering 59% of respondents plan to increase their budget for social media marketing in the coming year.

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Top Social Selling Examples: 7 Mistakes To Avoid

Oktopost

Social selling broadens your business’s reach, connecting you with a diverse audience through your employees’ combined networks. This is also an entirely organic approach, as your employees post and share company content manually (no paid ads involved). Expanded reach: People follow people rather than companies.

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Navigating the evolving landscape of targeted advertising and marketing measurement

ClickZ

Denial Traditionally, marketers often use ad-platform tools to measure performance because they’re free and easy to use. But these tools have some downsides when it comes to accurately measuring cross-channel marketing efforts. It is key to understand the different stages of human reaction to fundamental change.

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Top Social Selling Examples: 7 Mistakes To Avoid

Oktopost

Social selling broadens your business’s reach, connecting you with a diverse audience through your employees’ combined networks. This is also an entirely organic approach, as your employees post and share company content manually (no paid ads involved). Expanded reach: People follow people rather than companies.

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Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. DemandBase had to build its own engines for real time bidding (RTB) and ad serving (Demand Side Platform or DSP) to support its approach. So much for the mechanics.

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10 Totally FREE Lead Generation Strategies for B2B Companies

PureB2B

Lead sourcing is an ideal way to get ahead of the competition, but not all businesses have the necessary resources to allocate since quality leads are expensive —making it difficult for those that have a smaller budget to compete for new customers. Lead magnets offer value to your site visitors in exchange for their contact information.

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10 FREE Lead Generation Strategies for B2B

PureB2B

Lead sourcing is an ideal way to get ahead of the competition, but not all businesses have the necessary resources to allocate since quality leads are expensive —making it difficult for those that have a smaller budget to compete for new customers. Lead magnets offer value to your site visitors in exchange for their contact information.