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2024 Predictions: Retail media networks

Martech

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. But RMNs need to mature.

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CPM cheat sheet: Guidelines to programmatic bidding

Choozle

Since programmatic advertising is conducted in an auction environment (AKA real-time bidding ), the CPMs set by the advertiser during ad group creation is your base and maximum bids in the ad auction. The higher your base CPM, the greater the chance that your ad will appear. Marketing cheat sheet: What is CPM? Display/Mobile.

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5 Steps for Dealing with Social Media Negativity

Buffer

Negative comments and reactions on your social media are standard and almost expected whether you're a brand or an individual. This is why it’s essential to create a clear and concise policy for what to do when you encounter negativity on your social media so you can tackle it before it becomes a problem for your business.

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How to get Yelp reviews & improve your online standing

Sprout Social

Yelp offers up some guidelines for this. Yelp’s review guidelines are very clear in how businesses can’t obtain reviews. Don’t offer anything in exchange for reviews : no discounts or freebies in exchange for them posting a review. Share your Yelp reviews on social media. Let’s start first with what you can’t do.

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Battling burnout as a social media manager

Sprout Social

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. It can be frustrating when friends, family and even colleagues oversimplify your role as a social media manager. .

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Effective lead harvesting methods for business success. 

Valasys

Content marketing , social media campaigns, and SEO optimization are all utilized to attract potential customers and convert them into leads. Social media campaigns : Targeted interactions and engaging content are shared on relevant social media platforms. ebooks, webinars). The result?

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? The answer is media buyers. That's where media buying comes in. It's not like social media where users come and find you. Media Buying vs. Media Planning.

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