Remove Ad Exchange Remove Guidelines Remove Media Remove PageRank
article thumbnail

26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? The Impact of Social Media on Link Building. Are Pages From Social Media Sites Ranked Differently?

article thumbnail

What Google Thinks about Influencer Marketing

Content Standard

Google wants bloggers who receive free products in exchange for reviews to disclose that relationship, preferably at the top of the content. Much to the chagrin of brands, Google is also urging bloggers to use the nofollow tag when linking back to a company’s products, website, or social media accounts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Link Velocity: How to Use Link Velocity to Your Advantage in SEO

seo.co

Within search and social media, links are the most critical tool for communication. Link velocity can also be enhanced through different frameworks, such as social media marketing. PageRank is a number assigned to pages by Google that essentially tells us how important they are within the entire index. Linking Out.

article thumbnail

The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Google’s Quality Guidelines make it pretty clear: ‘Keyword stuffing’ refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results. Take it easy on excessive link exchanging and cross-linking (like on partner pages). Why does Patel recommend this approach?

article thumbnail

The Guide to Building Linked Unstructured Citations for Local SEO

Moz

A prime example of this is their Local Service Ads (LSA) program which acts as lead gen between Google and service area businesses like plumbing and housekeeping companies. News coverage Another favorite among local businesses is local media coverage (or just media coverage in general — it’s not always local).

article thumbnail

8 Ways to Use External Links to Improve Your SEO

Single Grain

Pro tip: If you’re hesitant to directly swap links, as you should be since Google frowns on it , then engage in a three-way link exchange collaboration. Pagerank sculpting no longer works so you shouldn’t be adding the nofollow attribute to internal links. First, nofollow links also pass PageRank. In this (outdated?)

PageRank 140
article thumbnail

Natural vs. Unnatural Links: What’s the Difference? How to Build a Natural Backlink Profile

seo.co

Since their sole purpose is to collect and exchange links, Google views these types of sites as ugly and irrelevant, and any links you post there will be counterproductive for your campaign. What does Google mean when they say, “any links intended to manipulate PageRank”? Google says, “ Buying or selling links that pass PageRank.