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LinkedIn releases new Pages features for B2B marketers

Martech

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. LinkedIn Audio Events, another new feature, allows users to host live conversations without video. LinkedIn has also introduced an opt-in to post new job posts automatically on Pages. Scheduled posts.

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9 Strategies to Boost Your Email Marketing Lead Generation

SendX

It’s a simple way of offering extra valuable content to your readers in a non-intrusive way in exchange for subscribing to your email list. For example, a blog post about the basics of LinkedIn ads could feature a 20-page LinkedIn Ads Handbook PDF as a content upgrade. Content upgrades can take many forms.

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2024 Predictions: Social media’s evolution

Martech

How will these opportunities shake out in the upcoming year? As the vitriol ramps up in an election year, will users opt out? “We He added: “Ad fatigue remains a persistent issue for marketers on social. Gartner consumer data shows that total ad avoidance (e.g.

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How To Build the Email List of Your Dreams

Salesforce Marketing Cloud

The people on your list have opted in, which means they decided they want to hear more from you via email. A simple way to do this is adding your subscriber’s name to the subject line, along with content relative to their preferences. Opt-in forms should be easy to fill out, and clearly communicate the value of subscribing.

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5 YouTube features to use to boost engagement

Sprout Social

And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 Whether you’re new to YouTube or conducting a YouTube audit , using some of these features can help you stay ahead, grow your audience and give your channels a boost. 5 free YouTube features you need to use more often.

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Data Privacy Marks the End of Digital Feudalism

Content Standard

Despite pandemic-induced budget cuts, digital ad spending grew to $139.8 Over 78% of that ad revenue lined the coffers of just ten companies. On the same earnings call, we heard that Facebook’s ad prices continue to rise (+47% QoQ), and its ad inventory is nowhere close to keeping up. billion in 2020. Not convinced?

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How to Use Instagram Stories for B2B Lead Generation 

KoMarketing Associates

Inspiring quotes laid out in a visually compelling way. It’s an interesting feature, but you might want to test before you dive into that. We review accounts that are featured in multiple news sources, and we don’t consider paid or promotional content as sources for review.”. Ah, Instagram.