Unbounce

DECEMBER 10, 2019

It’s a vicious cycle that many SaaS marketers fall into—you’re trying to hit your lead-gen targets, but your budget and resources are tight. So you turn to a quick, one-off campaign to generate some leads. ” Pictured: A typical SaaS marketer workin’ the lead-gen funnel. And so on.). Turns out, there is a better way.

Landing Pages 96

Landing Pages Top of Funnel Examples Paid Search Agency 96

Hubspot

JUNE 4, 2019

Yes, marketers, we’re talking about landing pages. Those lovable lead drivers we optimize, tweak, update, and test. Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. But, to be honest, there are a lot of different types of landing pages.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

NuSpark Consulting

OCTOBER 17, 2016

When you’re preparing to build a landing page for a campaign, one of the first considerations is the content. Why do visitors buy from one landing page over another when the product or service is the same? Mitigating Landing Page Anxiety. Add an attractive image and you’re done, right? Not exactly.

Landing Pages 100

Landing Pages Design Ad Exchange Urgency Marketing 100

Hubspot

MAY 14, 2019

If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website ? If you're trying to generate leads for your business, and you don't have at least a few landing pages on your website, you're missing out on a key opportunity to turn website visitors into something more.

Landing Pages 69

Landing Pages Ad Exchange Lead Capture Mobile Advertising 69

Sharpspring

APRIL 27, 2020

But, even the best campaign strategy can go wasted if you do not have a high converting landing page when users arrive. What is a landing page? A landing page is a page that your prospects and leads “land” on when they click through on an ad or email. What is a good landing page?

Landing Pages 67

Landing Pages Paid Content Marketing Automation Services Paid Search Agency 67

Oktopost

JUNE 14, 2021

For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. What Is Lead Generation? If demand generation catches the fish, lead generation reels them in.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Optinmonster

DECEMBER 22, 2022

Ready to start or improve your email lead generation strategy? You can use email for generating leads as well as bringing them through your marketing funnel towards closing the sale. This list will go through the top 15 email lead generation techniques to help you bring in more customers. What Is Email Lead Generation?

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Webbiquity

MARCH 17, 2017

It can even qualify leads, so that businesses aren’t wasting time with people who are unlikely to buy. The tools available for creating a sales funnel are almost unlimited, with a wide range of apps available for creating content , running campaigns and ads , and designing landing pages. The Lead Generator.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

SmartBug Media

MARCH 24, 2022

A conversion path is the strategically outlined journey that inbound marketers create to attract visitors to a website and convert them into a lead. The visitor clicks the call to action and is redirected to your landing page, which contains information about your offer. Convert visitors via landing pages.

Conversion 98

Conversion Landing Pages Top of Funnel Ad Building 98

Unbounce

JULY 6, 2020

I created my first lead capture page four years ago when I started my business. I wanted to advertise my services, grow my brand, build an audience, and land clients. here’s what I wish I knew when I created my first lead capture page. What’s a Lead Capture Page? Tip #1 – Know Your Goal.

Lead Capture 145

Lead Capture Paid Content Lead Scoring Lead Ranking 145

Webbiquity

OCTOBER 11, 2022

Use a similar look and feel across all marketing materials to reinforce your brand’s value and create consistency among products, services, and communications. when customers make a purchase, they can be automatically added to your customer email list, which is a great way to build customer loyalty.

Digital Asset Management 273

Digital Asset Management Product Brand Identity Branding 273

Golden Spiral

NOVEMBER 11, 2016

Once you’ve created your high-value resource, you need to leverage it in your content marketing efforts through a concerted promotional strategy — and then capture those leads through an optimized landing page. Landing pages are an essential component of a successful inbound marketing strategy.

Landing Pages 59

Landing Pages Conversion B2B B2B Thought Leadership 59

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. When people use the tool, they can see a list of other tools at the bottom of the landing page.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Televerde

APRIL 30, 2024

Understanding Contact Acquisition By definition, contact acquisition is the strategic process of collecting potential prospects’ information to build a database of leads for marketing and sales initiatives. Keep in mind, too, that the value of contact acquisition lies in the quality of contacts rather than sheer volume.

Acquisitions 52

Acquisitions Contacts Paid Content Process 52

Optinmonster

DECEMBER 8, 2023

Whether you run 1 website or 100, you’ll occasionally need to create a maintenance page. WordPress coming soon plugins let you create special landing pages to show visitors that: Your website isn’t quite ready yet Your entire site is under construction or undergoing maintenance.

Best Practices 101

Best Practices Landing Pages Template Work Management 101

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool? Why is this important?

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Salesforce Marketing Cloud

JANUARY 29, 2024

How do you maximize the value of your email list? You can get started right away by sharing the value of your products or services. A simple way to do this is adding your subscriber’s name to the subject line, along with content relative to their preferences. Emails that consistently bring value create lasting bonds.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

PureB2B

JULY 18, 2018

Leads are some of the most effective markers that measure the growth of your business. Leads can be generated through various methods, though some are more effective than others, depending on the nature of your business. There are free lead generation strategies that can be just as effective as expensive alternatives.

Lead Generation 79

Lead Generation Lead Scoring Lead Ranking Paid Search Agency 79

Unbounce

MARCH 12, 2020

Over the course of about a year, Kelsey used Unbounce-built landing pages and social ads on Facebook and Instagram to grow Love Child Organic’s email marketing list from 2,000 to more than 16,000 subscribers. (Oh, With Unbounce landing pages, you can easily create lead gen campaigns that turn more browsers into buyers.

Cost per Acquisition 144

Cost per Acquisition CPA Landing Pages Brand Identity 144

Outgrow

JANUARY 11, 2021

20 Best Lead Generation Tools You Need to Try Out in 2021. Is the drying pipeline of leads giving you stress and anxiety attacks? According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. They use some of the best lead generation tools to mine a stream of qualified leads.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

PureB2B

JULY 17, 2018

Leads are some of the most effective markers that measure the growth of your business. Leads can be generated through various methods, though some are more effective than others, depending on the nature of your business. There are free lead generation strategies that can be just as effective as expensive alternatives.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 62

New North

MAY 8, 2023

The primary metric of interest in any meaningful B2B marketing strategy effort will always be generating leads. But many B2B businesses struggle to find their momentum when it comes to successful lead generation via digital marketing. If you’re an MSP in the early stages of defining a lead gen strategy?

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

NuSpark Consulting

OCTOBER 27, 2013

Name a memorable ad in the past. Chances are, it’s a television ad. Videos capture attention of your prospects, and if produced right, hold their attention, which can lead to increased engagement and conversion. Videos rank high in search results for appropriate keywords. Focus on your corporate value proposition.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

NuSpark Consulting

MARCH 3, 2016

So people would download and read it. Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JUNE 9, 2012

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. Retargeting pixels are placed on key pages of a website. Let’s talk retargeting.

Conversion Rate 100

Conversion Rate Paid Content Tactics Internet Marketing 100

NuSpark Consulting

JUNE 9, 2012

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. Retargeting pixels are placed on key pages of a website. Let’s talk retargeting.

Paid Content 100

Paid Content Conversion Rate Tactics Internet Marketing 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Optinmonster

JULY 5, 2021

Do you want to skyrocket your email list and transform visitors into leads and paying customers? A lead capture page lets you add optin forms to collect email addresses from visitors. But when done right, a lead capture page can do much more than that. What Is a Lead Capture Page?

Lead Capture 69

Lead Capture Lead Scoring Lead Ranking Leads 69

Valasys

APRIL 19, 2023

Still, with changing times and evolving market trends, knowing what sales-qualified leads tactics will work best can be challenging. In 2022, lead generation was established as the foundation of most organizations’ growth strategies, with a reported 50% of marketers ’ emphasis on lead generation, making it a top priority.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

NuSpark Consulting

AUGUST 23, 2018

One of our client’s guest blogging objectives is to generate increased organic traffic to their website that will convert into leads. As the website proves its link-worthiness, it gradually climbs up in Google’s search engine rankings, making it more likely people will find it and, thus, increasing organic visits. Do all of the above.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Vision6

FEBRUARY 28, 2022

So we’re going to show you examples of growth hacks that will help build a strong list of genuine leads and revenue streams. Capture all your leads with forms. Capture genuine website visitors by embedding your sign-up forms on any page of your website. Active Leads. Where do they live? Source: Really Good Emails.

Examples 98

Examples Budget Programs Ad Exchange Opt-out 98

Unbounce

MAY 5, 2020

You’ve moved your small business online , either with some landing pages or an ecommerce store. Maybe you’ve even set up Google Ads to advertise to people who are searching for what you’re selling. Getting Started with Facebook Ads. Well, first things first. If you’ve held out this long, wow—kudos.)

Facebook 145

Facebook Landing Pages Paid Search Agency Ad Exchange 145

SmartBug Media

OCTOBER 9, 2019

You have goals for bringing in new leads. Inbound lead generation is critical to organizations looking to build a true pipeline. Keep reading for tips and guidance on creating, assessing, and improving your strategy for lead generation marketing. Your personas are not trophies sitting on a shelf to be admired. Relevance is key.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Zoominfo

JUNE 30, 2022

The tricky part is understanding the nuances of first-party and third-party data, to leverage each in a way that allows you to serve relevant ads to your target audiences. For example, someone wants to download a gated ebook that you’re promoting via display ads or content syndication. The benefit?

Zoominfo 100

Zoominfo Advertising Agencies Privacy Work Management 100

QuanticMind

OCTOBER 9, 2023

Think back to the last time you registered for a webinar or downloaded an e-book or whitepaper. Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? Had you been actively searching for material around its themes? Was it recommended to you by a colleague?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Optinmonster

SEPTEMBER 18, 2020

We’ll share gated content best practices and examples, so you can use the content gating strategy effectively to improve inbound marketing conversions, and boost lead generation and sales. But, done right, it can make your content more appealing, help you to engage with your target audience, and result in better leads.

Lock-In 95

Lock-In Top of Funnel Conversion Marketing Automation Services 95