2024 Predictions: Social media’s evolution
Martech
JANUARY 3, 2024
He added: “Ad fatigue remains a persistent issue for marketers on social. Gartner consumer data shows that total ad avoidance (e.g. Longer-form video formats on Instagram Reels, as well as TikTok, enable deeper storytelling, Lawrence added. But at the same time, ecommerce giant Amazon is growing its ad network.
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