article thumbnail

Navigating the Cookieless World: A Comprehensive Guide for B2B Marketers

Learn from the Pros

For years, marketers have relied on cookies to track user behavior, target ads, and personalize experiences across the web. The Demise of Third-Party Cookies Third-party cookies are created by domains other than the one you’re visiting and are commonly used to track users across devices and websites.

article thumbnail

Is there any incentive to crack down on programmatic ad fraud?

Martech

For nine months last year Gannett, publisher of USA TODAY and other news outlets, ran billions of ads in places that weren’t what the buyers wanted. Earlier this week The Journal revealed that more than a dozen ad-tech companies failed to detect this, despite having all the information needed to do so. The second was intentional.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Write Content That Converts

seo.co

See Trello’s ad as an example: (Image Source: Trello ). Content may also be used as an element of exchange, particularly when it comes to B2B conversions that only ask for personal information as a conversion event. Be aware that it takes time to develop your domain authority to the point where your content earns a substantial rank.

article thumbnail

How to find new customers and increase sales

Rev

Guest posting, or writing a blog post for another website in exchange for a link back to your site, can introduce you to a whole new group of potential customers. It’s important to do your research and find guest posting opportunities on reputable sites with high domain authority.

article thumbnail

Creating brand awareness

Ontraport

You create a product or service worth buying, launch a website to sell it on, and sell it. In order to do this, you’ll drive traffic to your ungated content — such as blog articles — on social media with boosted posts and ads. What can you offer to your partners in exchange for a mention or backlink?

article thumbnail

52 Marketing Terms Every Marketer Should Know

LeadsRX

LeadsRx Attribution™ Impartial, cross-channel attribution provides marketers with basic conversion tracking to know what’s working and what’s not. Grow lifetime value and reduce wasted ad spend. Return On Ad Spend (ROAS). Data won’t be shared across domains. Learn more about Marketing Attribution. Walled Garden.

article thumbnail

Creating brand awareness

Ontraport

You create a product or service worth buying, launch a website to sell it on, and sell it. In order to do this, you’ll drive traffic to your ungated content — such as blog articles — on social media with boosted posts and ads. What can you offer to your partners in exchange for a mention or backlink?