Ad Exchange Business Privacy Transparency 
Martech
APRIL 29, 2024
And this new environment exists for a reason — consumers value their privacy. 61% find ads based on indirect tracking tools like third-party cookies are a creepy marketing tactic. 63% of consumers don’t trust the advertising they see on social media The study also found a strong connection between data privacy and customer loyalty.
Martech
APRIL 9, 2024
Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. Google might feel that the transparency has not been appreciated. It has worked with the U.K.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
OCTOBER 1, 2022
is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). The new law will have significant implications for marketers, who will need to ensure they are handling consumer data in a responsible and transparent manner. In this post we’ll cover: What is privacy in marketing?
Zoominfo
JULY 13, 2022
Concerns around data privacy have been on the rise in recent years — and for good reason. Consumer-oriented businesses collect data to create profiles that can, among other things, power more personalized marketing campaigns and introduce people to products that are more relevant to their needs and interests. Answer: No. Answer: Yes.
Zoominfo
MAY 22, 2020
However, if the magazine came from a well-known publisher that would give customers a 20% subscription discount if the bill was pulled automatically from their bank accounts each month, some people would agree to that exchange. The spectrum of personally identifiable information is like a rainbow stretching over the business landscape.
Martech
DECEMBER 29, 2021
In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. In many cases, one of the most important messages the brand will be communicating is how they are honoring a commitment to privacy. More loyalty. A term that we’ll hear more and more is ‘zero-party data.’
Martech
DECEMBER 27, 2023
She added, “We’ll see more and more testing of different solutions in the first half of 2024 across the board to accelerate preparation. This means they’ll be shaking things up in how they market and handle consumer data privacy. Q3 will likely be a mad dash, in this way, focused on testing, learning, then some adoption.
Expert insights. Personalized for you.
121 
Let's personalize your content