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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. We asked team members to highlight content pieces that provided value to their day-to-day responsibilities, offered inspiration, or added to their professional development.

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Navigating the creator economy: Strategies for brands and marketing teams

Martech

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities.

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6 Easy Ways to Celebrate Customer Service Week All Year Long

Salesforce Marketing Cloud

“Teams will be much more loyal to a company where they feel appreciated,” said Stephanie Barton, manager of business process support services in Virginia’s Community Colleges System Office. “We Get articles selected just for you, in your inbox Sign up now 6 Customer Service Week ideas for celebrating your team anytime 1.

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information.

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We wanted to explore consumer misconceptions of social media professionals: Instead, it sparked a dialogue about the need for greater diversity

Sprout Social

We aspired to write an article that would prove consumer stereotypes wrong. Kikora Mason, Vice President of Social Listening and Community Management of Chase Social Media , anticipated this result. Generally, women outnumber men in communications (with the exception of upper leadership).

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How ZoomInfo Gets Data: Top Privacy Misconceptions Debunked

Zoominfo

We do this before or shortly after adding their information to our database. We also take steps to ensure that anyone who has removed their information from our database will not have their information re-added. Our robust email notification process alerts individuals when their information is first added to our database.

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Navigating the Cookieless World: A Comprehensive Guide for B2B Marketers

Learn from the Pros

For years, marketers have relied on cookies to track user behavior, target ads, and personalize experiences across the web. Understanding Third-Party Cookies vs. First-Party Cookies Cookies have been the silent workhorses powering much of the personalized ad experiences we see today. Your community should be a sales-free zone.