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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

Martech

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. It would ban them from operating more than one of these functions: supply-side brokers selling publisher ad space, demand-side brokers selling ads, or ad exchanges connecting buyers and sellers. Image from CDTA factsheet.

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Activating Amazon Ads for results that matter

Choozle

Targeting tools like geolocation, site, category, and keyword targeting help your campaigns find your ideal audience on the open web, but using exclusive ad inventory, proprietary data, and targeting tools from Amazon Ads will help you to launch campaigns for massive audiences programmatically and with precision. Amazon DSP Ads.

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The Wolf of Wall Street Needs Better Sales Content

Contently

You may know him from the book (and movie adaptation) The Wolf of Wall Street , which covers his rise and fall as a smarmy broker who convinced people to buy stocks under misleading or false information. Then, armed with useful content, salespeople empower buyers to make the smartest decision for their needs. Too good, actually.

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How to Explain Content Marketing to Anyone [Fresh Examples]

Content Marketing Institute

Editor’s note: Explaining content marketing is a never-ending challenge. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. Content marketing as your family would understand.

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Why we care about performance marketing

Martech

Tech platforms help broker these relationships by setting and measuring specific goals and compensation that help deliver results from the third-party publisher, creator or influencer back to the brand. Performance marketing is any online marketing activity that can be tracked and attributed to a specific action or result.

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The Entrepreneur Interview Series #11: Michael McCarthy, Inkit

Webbiquity

So the current way of doing direct mail is often cumbersome and involved; working with an agency or print broker, a lot of back and forth, no software, no automation…just humans doing the work. “We I thought, oh my gosh, Amazon, one of the largest companies on the Internet >sending out postal mail to lure new customers.

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What Is Privacy Forward and Why Does it Matter for Marketers?

Adobe Experience Cloud Blog

Even though Facebook shut down the ability to take data from third-party data brokers, companies can still put cookies on other websites that collect activity from users. Engaging with Relevant Content. The fact is that it’s very simple for someone to take first and third-party data, link it up and retarget consumers with ads.

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