Martech

JANUARY 31, 2024

In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. There were 354 new product announcements, down 6% from 2022’s 376 new products. M&A activity. Investment shifts. billion in 2021 to $28.4

Activities 94

Activities Acquisitions Features Purchase 94

NuSpark Consulting

AUGUST 8, 2023

AI in TV/Video Design Revolutionizing Production Real-Time Editing and Optimization : AI can perform real-time editing, making it easier to adapt content according to audience reactions. Enhanced Visual Effects : AI-assisted graphics and special effects can achieve a level of sophistication that rivals big-budget productions.

Marketing AI 244

Marketing AI Advertisements Advertising Product 244

Marketing Insider Group

MAY 13, 2020

It’s also proof that storytelling doesn’t have to be some grandiose production with a big audience. Weaving short stories into our everyday interactions with people can help to activate their empathy so we can get the most out of them. Storytelling is a skill, but it’s one that is easily learned.

Storytelling 363

Storytelling Activities Custom Publishing Lead Scoring 363

Marketing Insider Group

JUNE 18, 2018

Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. When your employees are activated, they are engaged, more productive, and will help to establish your business as a trustworthy, authentic brand with whom your […].

Activities 212

Activities Organization Effectiveness Branding 212

Marketing Insider Group

JULY 23, 2019

Organizations large and small are realizing the importance of engaging their employees at work for improved productivity and a better working environment. The post 4 Secrets to Activating Your Employees For Marketing ROI appeared first on Marketing Insider Group.

Activities 236

Activities ROI Trends Marketing 236

Webbiquity

JULY 28, 2022

Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. This causes 80% of product launches to fail. That’s why every firm must have well-designed product release emails. 12 effective product launch email templates for enhanced performance.

Product 258

Product Effectiveness Template Marketing Automation Services 258

SmartBug Media

MAY 10, 2024

HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog post will explore the latest product updates and how they can benefit your business. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

Hubspot 59

Hubspot Product Enterprise Management Paid Search Agency 59

Martech

SEPTEMBER 19, 2023

AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. Using Universal Data Activation, marketers can stream any element of data from any source — CDP, website, mobile app or homegrown solution.

Activities 115

Activities Advertising Channels Personalization Marketing AI 115

Marketing Insider Group

MARCH 17, 2020

No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Activating Your Employees Is the Secret to Success in Any Economy. There’s another side to EX that impacts a company’s ROI: employee activation. Employee activation takes engagement up to a whole new level.

Activities 258

Activities ROI Customer Satisfaction Guidelines 258

InsightSquared

JUNE 15, 2021

InsightSquared Unveils Predictive Analytics and Activity Reporting for Staffing Industry. Now available, InsightSquared for Bullhorn delivers best-in-class activity reporting, dashboards and machine-learning insights to drive more placements and revenue . When it comes to recruiting, activity matters.

Activities 156

Activities Analytics Work Management Class 156

Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.

Digital Asset Management 272

Digital Asset Management Product Branding Brand Identity 272

Marketing Insider Group

APRIL 20, 2020

I call this employee activation – a concept that goes much deeper than boosting your marketing ROI. With activated employees, you have access to a vibrant, creative, collaborative culture. A highly productive company. But, a lot of companies struggle with employee activation in the long term. The results?

Activities 261

Activities Work Management Marketing Management Opinions 261

KoMarketing Associates

MARCH 26, 2019

However, only 16 percent of respondents said they are actively working on AI-related projects, and 27 percent have no plans to tackle AI in 2019. This is not to say that marketers do not believe that AI will impact the way they work.

Marketing Report 156

Marketing Report Activities Planning Paid Search Agency 156

Marketing Insider Group

OCTOBER 15, 2019

Businesses around the world, some of them huge, are turning to people on social platforms like Instagram, Pinterest and Facebook to tout their products and get their sometimes millions of friends to buy their product or service. . The post Why Pay Influencers When You Can Activate Employees appeared first on Marketing Insider Group.

Activities 215

Activities Marketing Agencies 2 Paid Search Agency Case Studies 215

Tomorrow People

JUNE 7, 2021

An examination of the key characteristics of product-led growth, and how it differs from traditional marketing or sales-led strategies. Product-led growth (PLG) is becoming an increasingly popular strategy among both B2B and B2C businesses. Product-led growth delivers results. Defining a product-led growth target audience.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Vision Edge Marketing

APRIL 12, 2022

They illustrate what is known as a product-led growth strategy (PLG). . A product-led growth strategy is a result of a shift in the expectations and requirements of B2B users. 2 Key Elements of a Product Led Growth Strategy. You must achieve the high ground for two key elements in a product-led growth strategy. .

Enterprise Management 186

Enterprise Management Work Management Marketing Management Product 186

Zoominfo

AUGUST 18, 2020

If your goal is to increase sales productivity, start by asking yourself: “how much time do I waste on non-selling activities?”. In fact, there are a host of obstacles that keep sales reps from being their most productive selves. Whether you realize it or not, sales productivity is directly related to the quality of your data.

Product 264

Product Zoominfo Ideal Customer Profiles Work Management 264

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Budget Programs 98

Budget Programs Work Management Allocation Product 98

Tomorrow People

FEBRUARY 8, 2022

What you need to know about product positioning and what it can do for your company. Positioning is an essential element of product marketing – yet it’s also one of the most challenging to get right. This article shares 5 essential recommendations that all marketers should consider when positioning their product.

Positioning 177

Positioning Product Tips Segmentation 177

BOP Design

MARCH 22, 2021

In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience. If your brand doesn’t have an active social presence, it’s essential to add social media posting to your B2B content marketing strategy now.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Hubspot

APRIL 12, 2023

When assessing your team’s performance, sales activities offer crucial metrics. With proper sales activity management, you can influence sales objectives and business results. When building your strategy, you’ll need to set sales activities goals and track how your team measures up.

Work Management 85

Work Management Marketing Management Activities Marketing Proposals 85

Tomorrow People

JULY 21, 2021

The essential principles driving product-focused strategies at leading B2B SaaS companies. Product-Led Growth: A Winning Strategy. It creates company-wide alignment across teams—from engineering to sales and marketing—around the product as the largest source of sustainable, scalable business growth.”. Early Value Demonstration.

Product 156

Product Marketing & Strategy Lead Ranking Viral Marketing 156

Launch Marketing

JANUARY 17, 2024

Launching a B2B product successfully requires more than just a product launch strategy. We’ve interviewed seasoned marketing executives in our series “Marketing Insights from Executives” focused on product launch strategy lessons learned. Get your new product or service on the right trajectory.

Product 110

Product Marketing & Strategy Marketing Strategy B2B Marketing 110

Tomorrow People

FEBRUARY 2, 2021

The leaders expertly bring together product development, sales, marketing, and customer success. Find out why these product marketing superheroes are soaring. Product marketing for SaaS platforms and B2B technology in general is growing in both importance and impact. Product marketing superpowers. Product positioning.

Marketing Automation Services 120

Marketing Automation Services Product Enterprise Management Work Management 120

Zoominfo

AUGUST 25, 2020

Everyone wants to be efficient and productive. But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Even the most disciplined employees face productivity roadblocks. Even the most disciplined employees face productivity roadblocks. Put a Limit on Meetings.

Product 221

Product Work Management Marketing Management Planning 221

Martech

JANUARY 11, 2023

As a result, Coca-Cola is better positioned to match customers with over 250 products in the company’s portfolio. Matching the right products with two billion customers. “We The post How Coca-Cola activated their enterprise CDP appeared first on MarTech. Dig Deeper: What is a customer data platform? Get MarTech! In your inbox.

Enterprise Management 102

Enterprise Management Activities Advertising Agencies Work Management 102

Martech

SEPTEMBER 13, 2022

When that part of the game is complete, Discord users will then submit their MetaMask wallet address on Discord for a chance to win an NFT worth up to $500 in discounts on Samsung products. Participants will then be able to redeem their NFT for an online certificate to use when shopping for Samsung products during the event.

Activities 101

Activities Multi-Channel Loyalty Touchpoints 101

Launch Marketing

FEBRUARY 14, 2024

The MedTech industry is becoming more innovative as organizations continue to develop revolutionary products that address emerging challenges. This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Launch Marketing

APRIL 26, 2023

What does it take to get a product from ideation to market saturation? The answer is a well-defined B2B product launch marketing strategy. Plus, with no goals to aim for, the marketing activities decided upon often will not contribute to anything. Each plays a critical role in the product launch marketing strategy.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy B2B Marketing Product 117

Launch Marketing

FEBRUARY 8, 2023

Every new B2B product needs a sound marketing plan to foster awareness and ultimately revenue growth, but before you can walk, you must learn to crawl. Read on, to learn about the four essential elements of a product launch marketing plan. Download our B2B Product Launch Toolkit! It is all dependent upon the project.

Planning 118

Planning Marketing Budget Creation Marketing Plans Product 118

Marketing Insider Group

SEPTEMBER 10, 2019

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. Here are some employee activation case studies from those who have. Quick Takeaways: Activate your employees with the freedom to innovate and communicate.

Case Study 145

Case Study Case Studies Activities Studies 145

Martech

FEBRUARY 22, 2024

With this understanding, the key to success as the orchestrator is sustainable productivity and balance. Dig deeper: 20 ways to make your marketing team more productive Decoding the music of the mind: Brainwaves Imagine for a moment, you are on a boat in the middle of the ocean. This electrical activity is called “brainwaves.”

Product 85

Product Intent Creativity Customer Surveys 85

Heinz Marketing

AUGUST 21, 2021

The hours some salespeople are spending locating files or documents could very well be allocated to more productive activities. Beyond Profit Podcast: Seth Maxwell on Youth Activism. Youth activism is on the rise. Thank you Colleen Francis , for the great read. Thank you for the great read, Diana Castellanos.

Activities 112

Activities B2B Thought Leadership Allocation Thought Leadership 112

Martech

APRIL 10, 2024

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. The market is saturated with me-too products, copies of copies with little to differentiate them. User-friendliness should be the cornerstone of every martech product.

Work Management 98

Work Management Marketing Management Product Differentiation 98