Chris Koch

MARCH 19, 2010

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. I think it’s important to try to do this if we’re going to get social media integrated with the rest of marketing. Find and track the relevant conversations in social media and online.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

DECEMBER 27, 2013

David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media. Listen Now.

Practices 168

Practices Best Practices Paid Search Agency Skype 168

Hubspot

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). The purpose of distributing a press release is to land coverage in media publications such as newspapers, radio, TV news bulletins, podcasts, or blogs. Harness the power of social media. Enter: The press release. Don't panic.

Press 101

Press Distribution PR Public Relations 101

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

B2B Marketing Savvy

AUGUST 25, 2009

If you like the read, please subscribe to my RSS feed. Resources, to be sure, are needed, but it’s not as cash-driven as traditional media. Among the usage models we’ve observed five which seem to be capturing most discussion and experimentation: Push messaging platform, either PR, Adv or Marketing-driven. Traffic generator.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. The RSS feed is: [link]. Listen Now. Find us on iTunes: [link].

Social Media 115

Social Media Media API Twitter 115

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. How Does Your Audience Use Social Media?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

KoMarketing Associates

NOVEMBER 8, 2018

Keeping the target audience informed with high-quality posts on social media, blogs posts on industry topics, and relevant company updates. While other factors certainly go into the decision, being active in the industry through education and participation in events can go a long way with customers.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. The RSS feed is: [link]. Listen Now . Tweetable Moments.

Television marketing 138

Television marketing Skype Social Media Public Relations 138

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. TBWACHIATDAY handles the specific vehicle campaigns and consumer-facing social activity. ” Social Media Stat of the Week: Only 4.2% Erich Marx, Nissan @emarxe. Listen Now. Find us on iTunes: [link].

Paid Search Agency 138

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 138

Martech Advisor

AUGUST 21, 2019

Marketing professionals in this day and age may have asked themselves something like, “How do I keep track of the assets for this campaign when my lead designer is in Des Moines, my social media agency is in Los Angeles, the web designer is a bit behind on getting the landing page up and running, and I’ve only got a month to launch?”

Work Management 58

Work Management Marketing Management Resource Management Marketing Automation Services 58

Convince & Convert

JUNE 14, 2013

Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. The RSS feed is: [link].

Skype 119

Skype Social Media Communities Case Study 119

Biznology

FEBRUARY 5, 2013

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. And, if you have no activation plan and are just collecting name, company, email, and phone number, then you have a block to your marketing plan. Social media is a trap. He’s a strategist’s strategist.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. What have you seen in the social media world lately that’s excited you? (I’m Comment away!

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 28, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. B2B: Business Media. Consumer Media. E-Media Summit -->. Study: B-to-B Marketers Lagging With Social Media. 55 percent use social media to increase trust by accumulating social followers.

B to B 40

B to B Paid Content Social Media CMS Development 40

B2B Marketing Savvy

AUGUST 4, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop. Enjoy the read, please subscribe to my RSS feed , or. Read time = 2 minutes) Core contributor and longtime PR professional, Chuck Byers, weighs-in with his pointed take on the 2.0 Where is the relationship building?

Public Relations 40

Public Relations Paid Search Agency Advertising Agencies Ad Agencies 40

Online Marketing Institute

JULY 31, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. B2B: Business Media. Consumer Media. E-Media Summit -->. Top Social Media Measurement and Tracking Tools. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Careers Home.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). What’s more, social media supports SEO and even branding activities. Ideally, do both.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Adobe Experience Cloud Blog

MARCH 31, 2011

Internet users have dynamic activity patterns and today they spend more time on the web than ever. Use Social Media for extended reach – Sites such as Facebook, Twitter and LinkedIn are great outlets for extending your carefully-crafted public relations’ messages. However, the quickly expanding net also provides challenges.

Press 48

Press B2B Marketing Tips B2B 48

B2B Marketing Savvy

AUGUST 6, 2009

15% of the 300 friends in the tier 1 network responded = 45 active comments. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. 5% of the tier 2 network responded = another 250 comments.

Advertising Agencies 40

Advertising Agencies Branding Brand Identity Peer-to-peer 40

Hubspot

MARCH 20, 2012

I was a little bitter and, frankly, slightly disappointed in the social media marketers of the world. Blog RSS Feed. There's a very simple way to populate your LinkedIn company page with your business' content, and it's called your blog's RSS feed. Let's get a few low-hanging fruit features out of the way first. News Module.

Linkedin 28

Linkedin Paid Search Agency Features RSS 28

Convince & Convert

FEBRUARY 5, 2010

Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). I'd suggest that you move the search box somewhere below the navigation– maybe above the RSS feed option on the right? What a great, active fan base ! I also prefer the overall design to #2/3.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Hubspot

DECEMBER 20, 2010

How do you keep up with the constant flow of information to take advantage of emerging trends and new media technologies? You don't have to skim every tweet that comes your way, or read every article in your RSS reader, or respond to every email in your inbox. Information overload is a challenge for many marketers.

Trends 28

Trends RSS PR Advertising Mediums 28

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement. United States.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

WebMarketCentral

JULY 23, 2007

activities. tool, followed by RSS feeds and podcasts. WordPress and Blogger are the most popular blogging platforms, while Feedburner is the preferred RSS feed creator. WordPress and Blogger are the most popular blogging platforms, while Feedburner is the preferred RSS feed creator. Here is the vendor perspective.

Vendors 20

Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

AUGUST 5, 2008

Blogs are one of six broad types of social media. This post will discuss how PR and marketing professionals can use blogs (even if you don't write your own) to increase brand awareness and credibility; the next will discuss all of the other tools of social media. More than 60% of U.S.

Social Media 20

Social Media Media Optimization Blogger 20

Online Marketing Institute

NOVEMBER 8, 2010

You had to develop a “brand”, build “awareness” in your industry, and engage in activities like PR and advertising – all activities that didn’t result in a measurable return on investment. Posted in Axel Kuhn | Tagged marketing , ROMI | Leave a Comment Comments RSS Leave a Reply Click here to cancel reply.

ROMI 40

ROMI ROI Planning Advertising Agencies 40

markempa

MAY 23, 2005

« Peformance Measurement, Corporate Culture and the CMO | Main | 2 New RSS Feeds for the B2B Lead Generation Blog » Blueprint for Personal Lead Generation Success Do you generate your own leads? No matter how busy you are make time to do lead generation activities. Youre not in it for the big hit.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Hubspot

JUNE 26, 2012

Log into HubSpot , Google Analytics (or any other marketing or website analytics you’ve set up), and any paid media campaigns to review dashboards for spikes, inbound links, and results compared to goals (you've set some goals , right?). Scan through and read articles from top blogs in your RSS feed. Good morning, dashboards!

Inbound Marketing 28

Inbound Marketing Planning Advertising Agencies Marketing Analytics Tools 28

Biznology

SEPTEMBER 10, 2013

So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

WebMarketCentral

JUNE 24, 2009

TopRank Best List of RSS Blog Directories to Submit Your Blog and Feed by TopRank Online Marketing Blog An outstanding list of blog directories, RSS and ping sites to help spread the fame of your blog. There are a few dead links in here and a few service with strange terms of use, but most of these links are active and useful.

RSS 20

RSS Best Practices Business Blogger 20