Writing on the Web

AUGUST 29, 2012

alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. width="210" height="139" /> Content marketing is all about quality content that grabs the attention of your ideal prospects and clients. Content marketing requires that you publish frequently on your site, your blog, and in social media.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Hubspot

NOVEMBER 7, 2019

Let's say I'm a Wikipedia editor, and I've recently written a page about zebras. Following the success of my Wikipedia page, I get an email in my inbox. So what if a fake news site is listed on a Wikipedia page for zebras? To understand what rel=nofollow is, we'll start with an example. Pan told me -- "Consider it this way.

SEO 68

SEO Google Wikipedia Lead Scoring 68

Biznology

NOVEMBER 7, 2012

Photo credit: Wikipedia. But it’s definitely not a panacea, and there are several paths to success that are not “social” A quick look at the top companies in the world by market capitalization clearly show that being a social media wizard is not necessarily the recipe for winning in the marketplace.

Wikipedia 80

Wikipedia Business Social Media Distribution 80

Writing on the Web

JUNE 8, 2010

Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. Facebook claims over 400 million active users.

Twitter 100

Twitter Linkedin Facebook Content Marketing 100

Biznology

DECEMBER 22, 2015

Pre-order Outside-In Marketing by James Mathewson and Mike Moran. . It’s just like investing in the stock market: brokerages and agencies always have the advantages; and, high-revenue corporations can just absorb some bad decisions as part of a larger plan (which is, they can afford to make bad decisions). Want to learn more?

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

seo.co

MAY 10, 2021

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. That article won’t rank as high as an article discussing color psychology , why people are drawn to bright colors, and why bright colors are a fantastic marketing strategy.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Biznology

DECEMBER 26, 2012

Photo credit: Wikipedia. I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. B2B marketers were early to the content marketing game.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Marketing Insider Group

JANUARY 17, 2013

We are moving from a marketing need to understand, train and enable social media tools. And we are moving to a need to activate the entire social business landscape. It measures both the size of your network across many major social media channels. Commit to actively engage on social networks. Do you hate Klout?

Wikipedia 100

Wikipedia Social Networks Social Media Network Marketing 100

Brightedge

APRIL 27, 2022

Similarly, SEO writers should avoid outdated practices—like keyword stuffing and the creation of needlessly long content—that can actively harm rankings. The BrightEdge platform, powered by Data Cube, enables SEOs and digital marketers to quickly and precisely identify relevant, high-performing keywords and semantically-related topics.

SEO 64

SEO Effectiveness Allocation Keywords 64

Biznology

JANUARY 23, 2013

Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. A new direction in B2B lists.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Buzz Marketing for Technology

MARCH 2, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Related posts: B2B Marketing Content: Lure or Lasso? Measuring Engagement. Email this to a friend?

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Marketing Insider Group

MARCH 25, 2013

Imagine the inevitable Future of Marketing with 50 billion connected devices! How will marketing change and what role will brands and consumer play? Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. The alternative of course, is to advertise.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Tony Zambito

MARCH 25, 2011

Image via Wikipedia. Market research today finds itself in somewhat of a quandary. Mostly, it is a field that is trying to remain relevant amidst the sea of changes taking place in marketing and sales today in the new digital and buyer experience economy. What are the some of the challenges that face market research?

Research 100

Research Psychographics Buyer Personas Marketing Management 100

Biznology

MARCH 5, 2012

Image via Wikipedia. Likewise, physical goods benefit from a well optimized market place: several mechanisms ensure supply and demand are aligned. That’s exactly what happened when Wikipedia, Google and Facebook won the battle for online attention over Encyclopedia Brittannica, the original Yahoo!

Peer-to-peer 80

Peer-to-peer Wikipedia Business Enterprise Management 80

Tony Zambito

MAY 1, 2011

Image via Wikipedia.   Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    The Fortune 500 is jumping on board with nearly 70% actively pursuing social networking as a business benefit for their buyers ( McKinsey , 2009). 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Biznology

JANUARY 8, 2014

(Photo credit: Wikipedia). As marketers we tend to focus attention on early adopters and marvel at the promise of new technologies and the “next big thing” We believe that the digital revolution has been won, and that with the right digital strategy and great execution, we will succeed. You can sign up here.

Webinar Metrics 80

Webinar Metrics Wikipedia Transparency Social Media 80

Webbiquity

MARCH 30, 2012

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Identify the key influencers in your market.

PageRank 100

PageRank Budget Programs Social Media Blogger 100

Biznology

DECEMBER 12, 2011

Image via Wikipedia. It is as if we can’t decide whether social media is a realtime force that is stream of consciousness and should never be changed, or it is a permanent record of activity that ought to be updated as it changes, or something in between. But social networks are my favorite. What gives?

Social Media 80

Social Media Wikipedia Media Transparency 80

Biznology

MARCH 29, 2012

(Photo credit: Wikipedia). Social media marketing should be integrated within cross-country markets. From country to country , the popular social networks differ, as do languages and cultures. In offline marketing it was a lesser issue. How do marketers respond? Advertisements were country specific.

Social Media 80

Social Media Product Media Cross-Selling 80

Exo B2B

MAY 16, 2018

As professionals or companies engaged in a Business-to-Business (B2B) marketing process, there is something we should ask ourselves when we publish a blog post, a case study, or a white paper. In this era of post-truths , marketing is not immune to multiple attempts at misinformation aimed at potential customers. Know your clientele.

B2B Marketing 40

B2B Marketing Content Marketing Advertising Agencies Paid Search Agency 40

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks. Instead, they want to connect.

Social Media 100

Social Media Social Marketing Media Planning 100

Biznology

OCTOBER 23, 2012

We utilize the people we know and engage with deeply as active extensions — prostheses — of our thinking, reasoning, and creating brain. So, next time you think Twitter, Facebook, Pinterest, Google+, reddit, StumbleUpon, Instagram, and Wikipedia are stupid wastes of your time, consider again: they may well be the most profound.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Tony Zambito

JULY 24, 2011

Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    My focus has been on using qualitative research to understand how buyers are developing social oriented ecosystems and how does this map to conventional thinking in B2B marketing and Sales. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Chris Koch

JUNE 25, 2010

Image via Wikipedia. Reading these got me thinking that we probably need to rethink the concepts of introversion and extroversion in social media marketing. Research has shown that even in lively online communities, only 10% actively contribute, and about 1-2% actively become leaders of topics and post new threads.

Social Media 100

Social Media Peer-to-peer Media Wikipedia 100

EveryoneSocial

OCTOBER 17, 2018

Is Social Selling Marketing or Selling? Social selling is about leveraging your social networks to find the right prospects, to build trusted relationships, and ultimately, to help you achieve your sales goals by answering prospect questions and offering thoughtful content until the prospect is ready to buy. The Definition.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Bannerflow

SEPTEMBER 14, 2018

Marketing teams simply cannot afford not to use a DMP. A DMP allows its users to create audience segments by grouping or excluding viewers by activity and characteristics. These audience segments can be shared with other marketing systems to select and target the same segments for different purposes. Why are they useful?

Advertising Agencies 63

Advertising Agencies Paid Search Agency Ad Exchange Funnel Advertising 63

Hubspot

MARCH 26, 2018

There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. In this post, we'll walk through 10 such tools that all help you run a site analysis like a marketer. Think about a site like Wikipedia, for example. and a Google bot! SEO Monitoring Tools. Check My Links.

SEO 101

SEO Tools Domain Wikipedia 101

Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan.

Social Media 100

Social Media Social Marketing Planning Media 100

Biznology

DECEMBER 16, 2011

Image via Wikipedia. If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Should either of these happen, what happens to your marketing plan? Don’t just look at the large social networks’ advertising products. Antitrust Forces Storm the Castle.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Hubspot

JULY 6, 2017

For decades, writers have played a chief role in marketing. After all, the rise of digital has led to big changes in marketing since the days when Ogilvy & company were chain smoking and tossing back martinis between writing 2,000-word print ads. It's no exaggeration to say that video is taking over modern marketing.

Video Marketing 77

Video Marketing Ideal Customer Profiles Wikipedia Network Marketing 77

Biznology

MAY 8, 2013

Photo credit: Wikipedia. But having lots of activity there does not mean necessarily you are actually achieving any business value. We are missing the network of synapses to enable the cohesive, comprehensive thinking necessary to make the best decisions we can in our jobs.

Elasticity 80

Elasticity Amazon Wikipedia Ad Exchange 80

Contently

JUNE 13, 2016

But perhaps a bigger part of the problem is that Genius wasn’t a typical social network. It’s more like a blend of Wikipedia and Reddit. Brands are already active on every major social network, and this could just be another place to connect with consumers. Look at Goldman Sachs, for instance.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

Tony Zambito

JUNE 1, 2011

Image via Wikipedia.   Even if an organization has not started efforts to address social marketing and social selling, there must be a conscious agreement that the first step will be taken down the path towards becoming a social organization.  This is the third installment of my reflection on Social Buyerology. 

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

Biznology

JUNE 13, 2012

Photo credit: Wikipedia. Being very active in this “social business” world for over six years now, several people came to me asking about what I thought it was going to happen with Zuckerberg’s creation and other popular social websites: Is Facebook here to stay? Is Pinterest a fad? will look like?”

Web 2.0 80

Web 2.0 Wikipedia Twitter Facebook 80

Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Buzz Marketing for Technology

JUNE 27, 2008

Books Amazon.com Books Wikipedia Collegiate Dictionary Collegiate Thesaurus Daypop Google Google Images Gurteen Hotbot HyperDictionary Translate to French Translate to German Translate to Italian Translate to Portuguese Translate to Spanish Yahoo. Altavista Amazon.co.uk

Effectiveness 100

Effectiveness Work Management RSS Marketing Management 100