Martech

FEBRUARY 8, 2024

Tracking prospect activity on our website. SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Lead capture forms.

Marketing AI 126

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 126

Zoominfo

OCTOBER 12, 2022

Unlock the Full Conversation with Integrated Sales Tech In a Forrester survey, 58% of respondents agreed that customer, prospect, and account data comes from too many sources. Automate activities across your entire tech stack. But without an integrated, automated system, you’re barely scratching the surface of its potential.

Work Management 130

Work Management Analysis Marketing Management Zoominfo 130

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Madison Logic

OCTOBER 18, 2023

Marketers have traditionally been forced to make hard tradeoffs between their brand and demand activities and decide how to shift budgets when new challenges arise. Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Martech

OCTOBER 6, 2021

Journey Events will map marketing and sales activities to account progression or regression, indicating those activities which are having positive (or negative) impact on moving accounts closer to revenue. Account stage attributes can be used to create stage-specific audiences that can be activated across channels. Why we care.

Account Based Marketing 108

Account Based Marketing ABM B2B Forrester 108

Marketing Insider Group

JULY 29, 2020

By comparing the performance of your content to corresponding revenue activities, you can pinpoint your content’s impact on your financial performance and use that information to find your content marketing ROI. Mid-funnel campaigns separate general audiences into bystanders and actively interested prospects.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

Martech

OCTOBER 8, 2021

The intent data informs B2B marketers about where accounts are at in their purchase journeys, while the integrations serve to automatically push the data into the ABM platforms for activation. What’s more, their survey showed that 80% of B2B buyers expect to conduct more business online in the future than ever before.

Account Based Marketing 106

Account Based Marketing ABM Ideal Customer Profiles Profiling 106

Zoominfo

JULY 23, 2021

In a Forrester Opportunity Snapshot commissioned by the chat platform Ada , respondents noted that their chatbot platforms lack important functional capabilities, as seen in the graphic below: Source: Forrester. And in the Ada survey, 90% of customer service leaders agree that personalization is essential to the future of automation.

Zoominfo 130

Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

Only B2B

JUNE 30, 2023

By analyzing buyer behaviors, activities, and engagement patterns, businesses can gain a deeper understanding of their audience’s intent and tailor their strategies accordingly. Understanding their online activities and intent can significantly impact the success of marketing and sales efforts.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

NetLine

APRIL 23, 2024

Here’s how it is done: Identify actively researching prospects: When prospects are actively researching a product or service, they leave a trail of digital footprints. Per a survey from Forrester and Adobe , the majority of B2B buyers have an expectation of personalization throughout their journey.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

KoMarketing Associates

JULY 11, 2019

DemandBase recently conducted a survey to gauge how marketers are integrating AI into their overall strategies. That being said, just 16 percent of marketers said they are actively working on AI-related projects. Statistics showed that only 18 percent of marketers are currently using AI.

Marketing AI 120

Marketing AI Marketing Report DemandBase Planning 120

Adobe Experience Cloud Blog

OCTOBER 9, 2018

There is much speculation as to why marketers have a shorter lifespan than their executive colleagues, but one stat from the Marketing Performance Management Survey, 2017 particularly caught my attention and could be related: only 23% of marketers earn top ratings from their C-suite on proving impact, value, and contribution to revenue.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

ANNUITAS

DECEMBER 11, 2023

Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023,” reports Gartner in a survey of more than 400 CMOs and marketing leaders. Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey. This has made for a challenging 2023.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

SpotMe Blog

JUNE 28, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Leadspace

JUNE 28, 2022

In a recent report by Forrester regarding the future of B2B marketing, Forrester indicated that B2B marketers are going to need to step up their game to meet marketing’s new challenge. For the purposes of this blog, let’s focus on her point that B2B marketing orchestrates future success: “Intuition-driven to insights-activated.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Marketing AI ABM 62

Martech

NOVEMBER 30, 2021

Many B2B marketers find the C-suite is actively involved in ABM – so you’ll need senior executive buy-in before you get started. What’s more, their survey showed that 80% of B2B buyers expect to conduct more business online in the future than ever before. Do we have C-suite buy-in? The results of these adoptions are promising.

Account Based Marketing 122

Account Based Marketing Work Management Marketing Management ABM 122

Zoominfo

MARCH 31, 2023

In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data. And despite their obvious downsides, data silos are startlingly common.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

B2B Marketing Directions

NOVEMBER 14, 2021

For example, in a recent survey of sellers by Forrester , 94% of the respondents said they sell to buying groups of three or more individuals, and 38% said they sell to groups of ten or more people. But high consideration purchases with large buying groups and long buying cycles have never represented all B2B buying.

Buy 94

Buy Planning Marketing Management Buying Cycle 94

Martech

OCTOBER 28, 2021

“This is where you’ll have to actively work with sales and feed them the intent data you’ve generated through your campaigns,” said Tabaran, “so they can be more tailored in their pitch.” Generating first-party intent is crucial for pushing accounts into the purchasing stage, explained Tabaran.

Top of Funnel 120

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 120

Zoominfo

OCTOBER 18, 2022

According to Forrester, there are four main types of programs marketers can use to create awareness of their brands, products, and services: 1. Market intelligence Includes internal surveys, external focus groups, and SWOT analyses Why is this distinction important? Reputation Includes content assets such as blogs and press releases 2.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Marketing Insider Group

AUGUST 30, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. And’s it’s a deeper level than active listening. Empathetic understanding is not the product of survey data. That’s empathetic listening. Use empathy maps.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Martech

JUNE 23, 2022

Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. To be more effective in reaching the Workday Consumer, we must consider that nearly 62% surveyed said they spend time shifting between various mindsets during work hours.

Top of Funnel 93

Top of Funnel Campaigns Funnel Advertising Work Management 93

Outreach

JANUARY 7, 2022

According to a recent commissioned study conducted by Forrester Consulting on behalf of Outreach, only 43% of sales leaders are forecasting within 10% accuracy.*. In addition, Forrester found that most firms lack the tools to make real-time course corrections. So how can you save yourself unneeded stress from inaccurate forecasting ?

Forecasting 59

Forecasting Outreach Forrester Sales Cycle 59

ClickZ

APRIL 29, 2020

30-second summary: While the marketing industry in 2019 was still highly fragmented, recent M&A activity in the past year indicates a continued trend toward consolidation. A survey by Gartner revealed that U.S. Forrester projections show spending on global marketing automation tech hit $13.4 The rapid growth of martech.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Vision Edge Marketing

JUNE 6, 2023

Why Customer Experience is the Best Growth Driver Several studies reveal the financial impact of CX on growth and profitability: A study by Forrester Research found “revenue growth through increased retention and enrichment makes up more than 90% of the top-line impact from improving CX.” “The

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Martech

MAY 4, 2022

.” Traditional demand gen, by itself, isn’t enough to encompass an effective ABM strategy ; marketers need to treat ABM as a separate activity. These activities serve the purpose of pinpointing accounts with a high potential to convert and developing more effective marketing strategies targeted toward them. Why we care.

Account Based Marketing 111

Account Based Marketing ABM Webinar Metrics Effectiveness 111

Outreach

JANUARY 7, 2022

According to a recent commissioned study conducted by Forrester Consulting on behalf of Outreach, only 43% of sales leaders are forecasting within 10% accuracy.*. In addition, Forrester found that most firms lack the tools to make real-time course corrections. So how can you save yourself unneeded stress from inaccurate forecasting ?

Forecasting 52

Forecasting Outreach Forrester Sales Cycle 52

ClickZ

JULY 9, 2020

30-second summary: Most CFM vendors offer a few standard features, such as flexible surveying capabilities and basic analytics tools, but their offerings can vary a great deal from there. Technology in the space is converging, which means most vendors tout similar features and benefits, according to Forrester.

Work Management 93

Work Management Marketing Management Vendors Paid Search Agency 93

SpotMe Blog

OCTOBER 7, 2023

You’re juggling hundreds of sessions, thousands of HCPs, and a mountain of spreadsheets, all while dealing with outdated, unsustainable, paper-based surveys that make HCP follow-up unmanageable. Polls, surveys and Q&A features (with the option to moderate) to actively engage attendees. 131 reviews) Capterra Score: 4.4 (14

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Porch Group Media

JANUARY 14, 2023

Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Trigger-based email marketing campaigns can generate 4x more revenue and 18x greater profits,” according to Forrester Research.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

ClickZ

JULY 3, 2019

In fact, according to a survey by ITSMA and the ABM Leadership Alliance , 99% of respondents reported a higher return on investment (ROI) from ABM than traditional marketing initiatives. Then, last year, Forrester officially recognized ABM as a bonafide technology category with the Forrester ABM Platform New Wave. The category.

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024.

Social Media 103

Social Media Work Management Marketing Management Media 103

Walker Sands

AUGUST 8, 2022

Conduct your own audience survey — First-party, quantitative research allows you to source buyer journey insights directly from your target audiences to validate your sales data or challenge existing assumptions. While quantitative surveys can be time- and resource-consuming, they allow you to control the questions and audiences surveyed.

Top of Funnel 52

Top of Funnel Buyer's Journey ROI B2B Marketing 52

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. B2B strategy firm Renegade’s 2019 B2B CMO survey found that while software and tools promise big returns, they also increase complexity. Over that timeframe, they’re expected to boost their agency services spend by 2.4%.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

Martech

SEPTEMBER 28, 2021

Didner suggests that in order for marketing teams to activate their creativity in support of sales they should think of ABM in terms of campaigns. “As What’s more, their survey showed that 80% of B2B buyers expect to conduct more business online in the future than ever before. The results of these adoptions are promising.

Account Based Marketing 108

Account Based Marketing ABM Campaigns Paid Search Agency 108

Porch Group Media

SEPTEMBER 9, 2020

In recent researched conducted by Gartner , 44% of CMOs surveyed in April and May 2020 said they are facing midyear budget cuts in 2020 as a result of the pandemic. In B2B, increases in spend were expected by a slightly lower percentage of survey participants in categories such display, email, mobile, paid search and SEO.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59