Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What tactics are our competitors using on Facebook? If you post something on Facebook but no one's around to see it, does it make an impact? Post often.

Facebook 91

Facebook Social Media Viral Marketing Custom Publishing 91

Webbiquity

MAY 27, 2015

There are a lot of resources online that can help you move from newsjacking – “stealing” potentially viral news items before they become viral – to creating potentially viral news yourself. On Facebook, you can do even better. Value of Virality through PPC. Guest post by Jack Dawson.

Viral Marketing 100

Viral Marketing PPC PR Content 100

Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. What’s next in 2022 is activation. The thing with B2B marketing is that it’s not really a bright and shiny object.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Martech Advisor

AUGUST 30, 2019

In this article, we look at three viral marketing campaign examples and what they imply for marketers. Viral Mobile Marketing Campaign Examples and What You Can Learn From Them. Product reviews, recommendations, and social media sharing could all become incentivized activities. Learn More: Mobile Games Are Facing Regulation.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

The Lead Agency

JUNE 7, 2018

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. In the following article we will look to current research on viral content and look at what it really takes to make an impression in a digital world. What Do We Mean By ‘Going Viral’?

Viral Marketing 48

Viral Marketing Peer-to-peer Broadcasting Word of Mouth 48

The Effective Marketer

APRIL 26, 2012

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). Becker, tries to get some of the contradictions resolved when it comes to what makes something “ go viral “ 4 Critical Factors for Viral Success.

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100

Content Standard

OCTOBER 16, 2018

I sat down with Ryan Mei, an insights manager who formerly worked on the video growth analytics team at BuzzFeed and the analytics and insights team at Red Bull Media House, to better understand which social media metrics are key when creating video for distributed platforms, particularly YouTube and Facebook. Metrics for Facebook Videos.

Distribution 98

Distribution Youtube Facebook Video Marketing 98

Marketing Insider Group

JANUARY 24, 2023

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. What’s next in 2023 is activation. It’s not as cool, fun or exciting as let’s say, working with Kim Kardashian or Jared Leto.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Contently

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. And what can you do if your brand is affected by this activity? For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies. What is social media plagiarism?

Ethics 121

Ethics Social Media Trends Copyright 121

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” In my opinion, that’s a successful B2B campaign due to a viral response.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

NuSpark Consulting

APRIL 21, 2013

How’s your Facebook business page doing? When people engage in your content, more people get to see those interactions (viral reach), which can build even more engagement, and build more page likes? The majority of the data you have; just export page and post data from your Facebook Insights dashboard. The result?

Facebook 100

Facebook Viral Marketing Business Click Rate 100

Launch Marketing

JULY 14, 2021

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Any way that a potential signals active interaction on social media exhibits is considered engagement, as opposed to passively scrolling past content. Low engagement is a common issue for B2B marketers.

Paid Search Agency 173

Paid Search Agency Social Media Lead Scoring Lead Ranking 173

Hubspot

AUGUST 14, 2019

And, when it comes to Facebook and LinkedIn, the differences between the two can seem tremendous. Facebook is for sharing pictures of your family vacation, connecting with old friends from school, and sharing viral videos -- right? In fact, 78% of American consumers have discovered products on Facebook.

Linkedin 78

Linkedin Facebook Best Practices Business 78

Sprout Social

AUGUST 1, 2019

Of all the social networks, Facebook arguably gives you the most amount of data to work with. Our easy-to-use Facebook reports contain a wealth of information and will help you shape your social media presence. Our easy-to-use Facebook reports contain a wealth of information and will help you shape your social media presence.

Facebook 80

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 80

Brandpoint

AUGUST 6, 2018

Ever since, John has made it his mission to help individuals, SMBs and Fortune 500 companies activate authenticity at scale to make genuine connections with their audiences and achieve their intended objectives through content. What are your thoughts on “going viral,” and is it something that brands can strategize for?

Social Media 59

Social Media Activities Media Viral Marketing 59

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Share an image related to your company on your Facebook page, and ask people to like or comment to enter your contest. Plus you can really focus in on your core audience.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Sprout Social

JULY 12, 2022

Although that sounds steep, TikTok has over 1 billion monthly active users , so you shouldn’t have much trouble. Create a viral video. If you want to get verified on TikTok, it helps to go viral. If you want to get verified on TikTok, it helps to go viral. There’s no specific method for going viral.

Tips 103

Tips Viral Marketing Social Media Guidelines 103

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. His post covers everything from Facebook ads to internet marketing. Even Facebook asks for her help.”

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Optinmonster

FEBRUARY 21, 2024

Because AdEspresso’s topic is Facebook advertising–which is a popular topic–the initial keyword list was pretty gigantic. So instead, they adjusted their body copy to read, “A Facebook suggested post should include…” This way, you are intentionally including your keyword, but in a natural way.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. The platform also offers group or private chat, plus attendee analytics.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. Trailing behind were the Metaverse and LinkedIn (15%), other platforms (9%), Instagram (6%) and Facebook (2%). ad campaigns and creator marketing activations. There’s no 20% rule of text on images.

B2B Marketing 113

B2B Marketing B2B Enterprise Management Paid Search Agency 113

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 billion monthly active users (1.28 billion daily active users). Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook.

Facebook 60

Facebook Optimization Work Management Marketing Management 60

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. billion global active users. 78% of consumers follow brands on Facebook. Why you should be on Facebook. billion global active users. Key Stats: Over 2.8

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv. And don’t forget about social listening.

Social Media 101

Social Media Features Media Curation 101

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? You can either create the closed captions yourself or let your social platform do the work for you—IGTV, Twitter, Facebook and YouTube all enable automatic closed captions now.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

Onalytica B2B

NOVEMBER 15, 2018

Tribal Impact have created this employee maturity model in which we can plot employees on a matrix depending on how large their audience is and their level of social activity. LinkedIn is normally activated only when they are looking for a new job. Highly active on social media. Highly active networkers and content creators.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Lead Forensics

JANUARY 26, 2024

So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread. An easy way to do this is to engage in online forums and on platforms where people communicate – such as LinkedIn groups, Facebook groups, Quora, etc. What Areas Are Impacted By Growth Hacking?

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

The Lead Agency

APRIL 14, 2024

They could be sliced up into shorter-form content to capture attention on social media platforms like Facebook and LinkedIn. Video on socials is a goldmine of data Whether it’s TikTok, Facebook, Reels or wherever else you target your customers, video gets you golden data. At its core, virality is about resonance.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Tony Zambito

DECEMBER 12, 2020

Cropping up ubiquitously on social media platforms such as LinkedIn, Twitter, and Facebook are articles about everything virtual and remote. There is a growing mental health crisis emerging from the viral fires of the COVID-19 pandemic. Including working under the strain of software tracking employee activity when they are online.

Business 252

Business Thought Leadership Statistics Budget Programs 252

DAGMAR Marketing

JANUARY 14, 2022

From viral challenges to being crowned the most downloaded app of the year, 2021 was a breakthrough year for TikTok. TikTok receives over 1 billion active members monthly and it is filled with a young and highly engaged audience that relies on the innovation of the app to express themselves in a fun and creative way.

Cost Per Thousand 98

Cost Per Thousand Paid Search Agency Cost Per Click Ads 98

Navigate the Channel

JANUARY 17, 2024

In fact, according to Bloomberg, it boasts over 161 million daily active users – more than Twitter, and an average of 9,000 snaps per second. In fact, B2C brands from large corporations to small startups are already actively participating on the Snapchat platform, but B2B have gotten on the bandwagon more slowly.

B2B Marketing 65

B2B Marketing B2B Amazon Social Media 65

Sprout Social

OCTOBER 16, 2023

For example, the viral video below shows what happens when you’re over 40 and the party goes past 10 pm: Community management is also a large part of their strategy. Today, Dyson is still known for their viral hair dryer and straightener product lines. And of course, they’re active on the DIYer’s paradise, Pinterest.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Hubspot

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. Here's one for example of a TikTok post which went viral on Twitter: Now THIS is a tiktok I could watch all day pic.twitter.com/u1dBkH2OAa — ?? Alexandra Daniels ??

Stats 101

Stats Viral Marketing Startups Transparency 101

CoSchedule

JANUARY 27, 2023

Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The brand created a dedicated Facebook page for the campaign and published engaging content that built anticipation around the day Felix jumped. By using a Facebook Group to share exclusive discounts for members.

Social Media 126

Social Media Social Marketing Examples Planning 126

SocialPilot

JANUARY 21, 2024

Take The Ritz-Carlton , for example; their prompt and personalized responses to guest queries on their Facebook page are a brilliant display of their digital marketing strategy. On their Twitter handle, @HyattConcierge , they demonstrate an active and empathetic approach to customer feedback. Let’s dive in!

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Atomic Reach

JULY 11, 2023

The TikTok algorithm creates viral moments using a different methodology than other social networks. If you use the same influencer marketing tactics on TikTok that you use on Facebook or Instagram, you are following a formula for failure. We'll distill three key ingredients that go into achieving viral results on TikTok.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52

Top Rank Marketing

DECEMBER 20, 2023

Over 450 million active users is no small number. X/Twitter is only 15-20 minutes, and Facebook is 5-6 hours. Nike and Tiffany dropped a collaboration sneaker board this past year that went viral on the platform. How is your business using Pinterest? Surprised I’m asking? It’s time to give Pinterest a second look.

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114