Marketing Insider Group

JANUARY 24, 2023

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Technology is the tool or set of tools that will be used to manage the customer community and there are many available on the market.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Sprout Social

MAY 9, 2024

Over a decade later, people still reminisce and rave over the viral moment. Content like hauls, GRWM and live reviews, give consumers a chance to learn and engage in community while considering products or services their favorite influencers are raving about. As the creator economy grows, today’s landscape resembles a dance floor.

Trends 75

Trends Advertising Agencies Paid Search Agency Top of Funnel 75

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: free (!). Total reviews: 100. Average user rating: 9.20.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Tony Zambito

DECEMBER 12, 2020

Once bustling communities adjacent to business parks are quiet. Cropping up ubiquitously on social media platforms such as LinkedIn, Twitter, and Facebook are articles about everything virtual and remote. There is a growing mental health crisis emerging from the viral fires of the COVID-19 pandemic. Some, maybe forever.

Business 252

Business Thought Leadership Statistics Budget Programs 252

Optinmonster

FEBRUARY 21, 2024

Because AdEspresso’s topic is Facebook advertising–which is a popular topic–the initial keyword list was pretty gigantic. So instead, they adjusted their body copy to read, “A Facebook suggested post should include…” This way, you are intentionally including your keyword, but in a natural way. The result?

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

Onalytica B2B

NOVEMBER 15, 2018

Tribal Impact have created this employee maturity model in which we can plot employees on a matrix depending on how large their audience is and their level of social activity. LinkedIn is normally activated only when they are looking for a new job. Highly active on social media. Highly active networkers and content creators.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Share an image related to your company on your Facebook page, and ask people to like or comment to enter your contest. Plus you can really focus in on your core audience.

Paid Content 82

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 82

Sprout Social

OCTOBER 16, 2023

For example, the viral video below shows what happens when you’re over 40 and the party goes past 10 pm: Community management is also a large part of their strategy. Today, Dyson is still known for their viral hair dryer and straightener product lines. And of course, they’re active on the DIYer’s paradise, Pinterest.

Branding 113

Branding Brand Identity Marketing AI Social Media 113

Sprout Social

JULY 12, 2022

Although that sounds steep, TikTok has over 1 billion monthly active users , so you shouldn’t have much trouble. Create a viral video. If you want to get verified on TikTok, it helps to go viral. If you want to get verified on TikTok, it helps to go viral. There’s no specific method for going viral.

Tips 100

Tips Viral Marketing Social Media Guidelines 100

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. Trailing behind were the Metaverse and LinkedIn (15%), other platforms (9%), Instagram (6%) and Facebook (2%). ad campaigns and creator marketing activations. There weren’t brands stalking users with ads.

B2B Marketing 107

B2B Marketing B2B Enterprise Management Paid Search Agency 107

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. When combined with social media, SEO can amplify your brand message and build a community of happy customers.

Social Media 157

Social Media SEO Cost Per Click Media 157

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. His post covers everything from Facebook ads to internet marketing. Even Facebook asks for her help.”

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SocialPilot

JANUARY 21, 2024

Take The Ritz-Carlton , for example; their prompt and personalized responses to guest queries on their Facebook page are a brilliant display of their digital marketing strategy. On their Twitter handle, @HyattConcierge , they demonstrate an active and empathetic approach to customer feedback. Let’s dive in!

Social Media 90

Social Media Social Marketing Marketing & Strategy Marketing Strategy 90

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. billion global active users. 78% of consumers follow brands on Facebook. Why you should be on Facebook. billion global active users. Key Stats: Over 2.8

Social Media 116

Social Media Stats Ideal Customer Profiles Media 116

CoSchedule

JANUARY 27, 2023

Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The brand created a dedicated Facebook page for the campaign and published engaging content that built anticipation around the day Felix jumped. By using a Facebook Group to share exclusive discounts for members.

Social Media 126

Social Media Social Marketing Examples Planning 126

Tomorrow People

OCTOBER 24, 2017

Under Armour: Expert Community-Building. Young and rapidly growing sportswear brand Under Armour has built a fitness community of 165 million users, by cleverly pursuing a strategy of acquiring different fitness apps and technology platforms. Community building is a crucial part of its content marketing strategy. Key Takeaways.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Sprout Social

APRIL 22, 2021

Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. TikTok has 689 million monthly active users. billion active users across the globe. million monthly active users are located in the US. million monthly active users.

Stats 140

Stats Planning Paid Search Agency User-Generated Content 140

Lead Forensics

JANUARY 26, 2024

So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread. An easy way to do this is to engage in online forums and on platforms where people communicate – such as LinkedIn groups, Facebook groups, Quora, etc.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Optinmonster

MARCH 11, 2024

At its core, gamification leverages the psychological preconceptions that make games appealing and addictive, applying these to non-game contexts like purchasing products, engaging with a brand on social media platforms , or participating in promotional activities. Gamification helped Volkswagen China’s crowdsourcing project go viral.

Examples 95

Examples Planning Paid Search Agency Interactive Marketing 95

Sprout Social

DECEMBER 5, 2022

The “It’s Corn” viral trend became a cultural touchstone for friends and strangers alike. Booktok , for example, has become a flourishing online community. Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? More: [link].

Social Media 140

Social Media Media Privacy Transparency 140

Martech Advisor

JANUARY 3, 2020

The platform has over 2 billion active users per month, and this number continues to grow every day. In this book, Derek shares some fascinating facts and theories about content that goes viral on social media. Derek suggests that every piece of viral content has a unique, secret history that is unknown to the audience.

Social Media 135

Social Media Social Marketing Media Planning 135

Martech

JUNE 13, 2022

One of the allures of digital marketing was that much, if not all, activity could be tracked and measured. For example, a viral TikTok could make the channel seem like a valuable source to invest in when in reality the value is short lived. Joining the community. Measure outcomes instead of activities. Multiple streams.

Marketing Attribution 108

Marketing Attribution Touchpoints Dwell Privacy 108

ClearVoice

MARCH 31, 2021

Social media updates for Facebook. March 2021 — Facebook announced the F8 Refresh virtual summit is happening on June 2. Considering last year’s conference was canceled due to the pandemic, Facebook is ready for its virtual experience, streaming on the Facebook for Developers page. Think Zoom, but for Facebook.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Instead, B2B should consider platforms like LinkedIn and Facebook as they are better equipped for sharing in-depth posts and articles, as well as reaching industry-focused groups. Target Audience.

Social Media 127

Social Media Paid Content Social Marketing Advertising Agencies 127

The Lead Agency

APRIL 14, 2024

They could be sliced up into shorter-form content to capture attention on social media platforms like Facebook and LinkedIn. Video on socials is a goldmine of data Whether it’s TikTok, Facebook, Reels or wherever else you target your customers, video gets you golden data. You could submit them into awards videos.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Request a demo Create a community space to source content and conversation Social media builds a connection between your brand and audience.

Marketing & Strategy 121

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 121

Heinz Marketing

OCTOBER 22, 2021

Ever wish you had a community of people with similar interests or facing similar challenges that you could learn from and bounce ideas or questions off of? You can search for relevant topics, or join specific communities to stay up to date on the latest posts. Facebook and LinkedIn also offer industry and topic specific groups.

Planning 119

Planning Work Management Marketing Management Marketing Automation Services 119

Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Here’s my blurb: Do you have a Facebook strategy?

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

B2B Marketing Traction

DECEMBER 16, 2010

Are you on the fence about a Facebook company page for your business? I’m still hearing a lot of misconceptions about Facebook from business owners. Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

ConvertKit

OCTOBER 30, 2020

Stop waiting for your videos to go viral. Nearly every day, I wind up reading a new story of a YouTuber becoming an overnight sensation—but for most creators, “going viral” is a terrible game plan. Here's why you need to be actively promoting every YouTube video you share: Tap into a huge new audience.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Huptech Web

JANUARY 29, 2024

To accomplish this, they use tactics like viral marketing, lеvеraging еxisting platforms in unconvеntional ways, and making innovativе product twеaks to spur rapid growth. Activation In this stagе, customers havе thеir first mеaningful intеraction with your product.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Convince & Convert

MARCH 26, 2013

For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. Let’s take a moment to look at the different forms of measuring reach on Facebook pages.

Viral Marketing 167

Viral Marketing Facebook Marketing Management Buzz 167

Hubspot

JUNE 7, 2021

In the last few months, Clubhouse , which allows users to drop in on audio calls as listeners or speakers, has received a $100 million valuation and grown to more than 10 million active users. Now, tech giants like Twitter, Instagram, Facebook, and LinkedIn are unsurprisingly building similar features to get in on the chat-streaming action.

Social Media 98

Social Media Social Marketing Media Planning 98

Sprout Social

MAY 24, 2022

The pandemic, stakeholder activism and social justice issues have permanently reshaped the communications arena. Brands are going viral from replies and messages on forums which were previously 1:1,” says Green. It’s time to revamp how your community manager handles interacting with your audiences.

Social Media 128

Social Media Social Marketing Work Management Marketing Management 128

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers.

Twitter 103

Twitter Best Practices A/B testing Social Media 103

Sprout Social

FEBRUARY 22, 2022

Users make purchases from social media platforms like Facebook, Instagram and Pinterest, either in the apps themselves or after clicking through to a product web page. They are niche communities that allow users to connect with groups of friends and shop together. Facebook Shops. What is social shopping?

Peer-to-peer 106

Peer-to-peer Top of Funnel Paid Social Agency Tips 106

Sprout Social

AUGUST 11, 2020

Highlighting team-related community events and news. Gathering fan feedback via polls or Q&A sessions on Instagram or Facebook Live. NHL has done something similar with their #HockeyisforEveryone campaign to show solidarity with the LGBQ+ community. Showing off support in local communities. pic.twitter.com/j4GPB7SSpq.

Social Media 133

Social Media Media Buzz Communities 133