Content Marketing Can’t Just Be a Top-Funnel Activity
Contently
MARCH 22, 2019
Good journalists and good marketers have something in common: They’re obsessed with understanding their audience so they can help people learn something new. That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief six years ago. The Limits of a Top-Funnel Mindset.
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