Spiralytics

NOVEMBER 7, 2022

According to a study , almost all Philippine government agencies have included social media use in their communication plans. YouTube is likewise popular among Filipinos, with more than 56 million users as of the first quarter of 2022. You might ask, “In what way does the government utilize social media platforms?”.

Social Media 118

Social Media Tips Media Privacy 118

Oktopost

SEPTEMBER 9, 2021

Listen to the podcast: For more thought leadership on healthcare marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Veyo’s VP Marketing, Sarah Kuntsal, takes the hot seat on this episode of the Radically Transparent podcast, brought to you by Oktopost. Stay in the Loop.

Advertising Agencies 112

Advertising Agencies Planning B2B Thought Leadership Work Management 112

Sprout Social

OCTOBER 6, 2022

Plan everything out thoroughly and create a creative strategy brief and a storyboard. Keywords: Especially important for platforms like YouTube that have an SEO-driven search element. What makes a social media viral video? Let’s start with the basics. What do we mean when we say social media viral video? Were you inspired?

Viral Marketing 130

Viral Marketing Social Media Video Marketing Media 130

Rain: The Growth Agency

APRIL 16, 2020

Your media planning strategies from February may or may not tell you much in April or May. Smaller businesses have exited Facebook and YouTube, for example, causing these two channels to become more efficient. Are those not being flexible critical to your plan? They go faster and win by managing through the race’s chaos.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

QuanticMind

SEPTEMBER 29, 2023

Users on the platform are often inspired by content on TikTok but don’t always act to purchase until much later—an estimated 79% of TikTok-influenced conversions are missing from last-click attribution models. What’s Happening with TikTok Shop? [:06] Millennials spent even more, averaging a little over $1,000 in purchases.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Outgrow

NOVEMBER 30, 2022

But before videos become a successful marketing strategy in your toolbelt, you must learn what it takes to plan, develop, and create videos that leave a lasting mark on your viewers. In this article, we discuss how to devise a well-planned video marketing strategy to help you get the ball rolling. Plan Content Production.

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Marketing Insider Group

JANUARY 15, 2020

If your group has tasked you with planning the event, you need to make sure that your event has the kind of pizzazz that will make attendees want to come back year after year. As the meeting planning experts at Meetings Imagined put it, “once you’ve seen one, you’ve seen them all.”. Consider the Speaking Schedule.

First-Mover Advantage 175

First-Mover Advantage Buzz Merchandising Planning 175

FMG Suite

APRIL 4, 2024

You can roughly categorize your topics this way: • Something timely: Look for a current topic—anything from pending legislation or changes to the tax code (for instance, the sunsetting of the Tax Cuts and Jobs Act) or even just a market recap. Before scheduling any communications, you’ll want to set up a plan.

Webinar Metrics 52

Webinar Metrics Tips Banners Planning 52

Oktopost

OCTOBER 30, 2023

In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers. Recent findings indicate that leveraging intent data yields promising results.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Sprout Social

NOVEMBER 16, 2020

Suspended travel, shelter-in-place and strict social distancing cost them $1 billion in canceled bookings—a loss that left them no choice but to postpone their long-awaited IPO plans, and cut their staff by almost 2,000 employees. As I scrolled through Airbnb’s Instagram, Twitter, Facebook and YouTube feeds, a few things became clear: 1.

Work Management 127

Work Management Marketing Management Advertising Agencies Paid Search Agency 127

Vidyard

AUGUST 16, 2016

I stumbled upon Nest’s YouTube channel by chance when a friend shared this video of a bulldog being a bulldog: And discovered that, in addition to making an award-winning thermostat, Nest also creates cameras for home surveillance, and has one of the best user-generated content channels I’ve ever seen. And the results are hilarious.

Youtube 50

Youtube Advertising Channels Work Management User-Generated Content 50

QuanticMind

MAY 25, 2023

The real-world story has progressed so quickly and taken so many twists and turns that it’s felt like one of those shows you kind of have to read the recaps for. As to how these changes will impact their advertising businesses, there’s a whole lot of uncertainty—both in the short and long term. How will the writer’s strike affect advertisers?

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Marketing Insider Group

MAY 18, 2021

However, video also frequently includes other human beings speaking, acting, or narrating. Look how Salesforce centers both their own team members and guests in their YouTube channel. Their header photo even looks like a cast lineup from an NBC show and reflects the diversity of their audience: YouTube. Webinars or Q&As.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. If customers aren’t engaged, they won’t act.” The last time you took an objective look at your company’s business marketing strategy, what was your takeaway?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Content Marketing Institute

AUGUST 31, 2023

Here’s what they say you should – and shouldn’t – do: Do: Use AI for writing and editing assistance Generative AI tools can help you overcome lank-page syndrome” by acting as your research and brainstorming buddy. These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page.

Marketing AI 119

Marketing AI Content Marketing Planning Ethics 119

Hubspot

JANUARY 20, 2021

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. Imagine creating these high-quality videos for YouTube, but your ideal customer lives on Facebook and prefers short-form videos. Now that you’ve found your niche, here comes the fun part: content planning. Exciting stuff.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

ClearVoice

JULY 15, 2022

Promote videos on YouTube. It’s estimated that one out of three boomers learns about products or services on YouTube, while 68% regularly watch videos for entertainment. times more likely to refer to YouTube tutorials than written instructions. times more likely to refer to YouTube tutorials than written instructions.

Planning 118

Planning Content Marketing & Strategy Youtube 118

SpotMe Blog

MAY 24, 2021

The product demonstration webinar, or deminar, offers your marketing and sales team a whole lot of value without spending an excessive amount of money on marketing, advertising, and event planning. 6 Key Components to Planning and Hosting a Successful Deminar. Act quickly to further interact with them, or risk losing their interest.

Webinar Metrics 52

Webinar Metrics Conversion Cross-Selling Youtube 52

Sprout Social

DECEMBER 6, 2023

Every member of a procurement team is more than just a professional—they’re people. Parents, pickleball players, podcast enthusiasts—and those are just the P’s. On and off the clock, they research potential purchases just as everyone else might. There lies the magic of B2B influencer marketing.

Work Management 120

Work Management B2B Marketing Marketing Management Paid Search Agency 120

Sprout Social

NOVEMBER 29, 2021

Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. Social commerce , on the other hand, is the next frontier. The latest evolution in online shopping comes with new limitations and opportunities. movies, songs, etc.)

Buy 143

Buy Branding Brand Identity eCommerce 143

Biznology

MAY 1, 2018

I have been doing social media strategy and planning in one form or another for clients since 2003. Social Media Planning and Calendaring. Imagine what you can do if you had the entire year planned out, awareness days and multicultural holidays and important events in history and even important events in your brand’s history!

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Martech

JULY 26, 2023

It actually took an act of Congress to get my permission for that. He goes I want an action plan by the end of the week. In this new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. He attended the University of Waterloo in Canada, studying business and economics.

Startups 89

Startups Cross-Selling Press Analytics 89

Convince & Convert

NOVEMBER 13, 2014

Marriott Builds Global Content Studio To Further New Projects With YouTube, Snapchat. In an interview with the Washington Post, the studio’s lead from Marriott, David Beebe, notes that the purpose is to tell stories that add value to the customer, “In all of these stories, the hotel just acts as a character in these stories.

Branding 159

Branding Brand Identity Storytelling Case Study 159

Convince & Convert

FEBRUARY 27, 2015

While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic manner and what the real potential is for video technology within the context of modern marketing and sales programs.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Sprout Social

APRIL 26, 2023

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. And one of the biggest questions we’ve seen about LinkedIn content is whether or not you should put links in your posts, or in the first comment. We were curious too: why put the link in comments on LinkedIn?

Linkedin 109

Linkedin Ad Frequency Social Media Marketing Analytics Tools 109

Adobe Experience Cloud Blog

DECEMBER 3, 2019

Marketers may not be able to keep bad acting from dooming a shoot, but they can do their part to support the creative team and create effective videos. Avoid these common mistakes associated with planning, testing, and tweaking branded videos: 1. Where Marketers Go Wrong. Setting non-specific goals. Picking the wrong platform.

Creativity 157

Creativity Video Marketing Branding Brand Identity 157

Go Beyond SEO

MARCH 13, 2024

Maximize Your Social Media Presence Creating a strong social media presence requires a well-thought-out plan. Use scheduling tools to plan and automate your content, ensuring a steady stream of posts that keep your audience engaged. Welcome to our comprehensive guide on using social media for manufacturers to boost your brand.

Social Media 78

Social Media Media Branding Brand Identity 78

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. Sounds like a marketer’s dream, right? How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Adobe Experience Cloud Blog

DECEMBER 17, 2019

The enormous influx of data and execution capabilities that organizations have available to them have transformed strategic planning. Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

SocialPilot

FEBRUARY 11, 2024

Here’s something interesting: Per Influencer Marketing Hub’s 2023 Benchmark Report , 63% of marketers plan to incorporate AI or Machine Learning into their influencer campaigns, with an additional 25% considering its use. What’s working wonders on Instagram, TikTok, or YouTube? Need to mix things up a bit.

Sales Management 88

Sales Management ROI Planning Work Management 88

SmartBug Media

JULY 16, 2021

Some SEO experts prefer to plan their content around keywords , but I think it’s best to strategize around the search intent behind keywords. It sounds similar, because it is, but focusing on search intent gives you a higher vantage point when planning. Why You Should Care About Video SEO. How long are they staying on your page?

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Convince & Convert

MARCH 8, 2017

How often you plan to add new content to this platform, expressed weekly. Yet, much of what happens today in social is “random acts of content” with no repeatability, tune-in value, or consistency. For example, my Jay Today video blog is a “show” on my Facebook page, and on my YouTube channel. Objectives.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Outgrow

FEBRUARY 14, 2023

They are based on a free-trial basis that gives prospects the freedom to try out the software before buying a subscription plan. goals can act as a foundation for the achievement of long-term targets. Interactive quizzes act as a phenomenal tool for lead generation. Let’s dive right in! What Is SaaS Lead Generation? Set S.M.A.R.T

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Vidyard

JULY 4, 2019

Money can be a tough subject, and FinServ representatives, commonly referred to as “trusted advisors,” have an obligation to act in the best interests of their clients. How do people assess whether someone is acting in their best interests? This puts pressure on legacy wealth managers to keep up with the changing buyer.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Pam Didner

MAY 7, 2021

If you aren’t, YouTube it. So, if we want machines to ‘think’ or ‘act’ like humans, why don’t we…teach them to learn? Arming that with insights, you can plan your messaging for an optimal time (Can you imagine a day when marketers or machines know more about us than we do ourselves? Hello, AI, again. Let’s think about this….

Marketing AI 121

Marketing AI Lead Ranking Enterprise Management Planning 121

The Lead Agency

APRIL 14, 2024

In fact, 45% of marketers globally plan to increase their spending on content in 2024, 42% will keep the same budgets as 2023, and the remaining few are undecided or looking at a decrease. Finding the right information is tricky. But you, my B2B friend, are already practising the buyer behaviour of all of us in B2B.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Buffer

APRIL 20, 2022

Anyone who has ever posted a photo or Reel on Instagram before probably knows the thrill of watching the likes trickle in. Receiving likes from friends, family members, or customers can be a dopamine-filled experience – a validation that whatever you posted onto your grid is satisfactory and appealing to your audience.

Advertising Agencies 81

Advertising Agencies Transparency Paid Search Agency Validation 81