ClickZ
JULY 21, 2023
Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. Roath’s focus on innovation helped quadruple the number of emerging brands in Target’s assortment.
ClearVoice
SEPTEMBER 14, 2022
From print magazines to Twitter threads, these brands made waves with their excellent use of words. A simple Twitter poll received crazy press and over 900,000 votes when it asked if people would go for the idea of mayo and ketchup mixed into one product. Excellent ad copy examples. Heinz #mayochup. Karmarama’s “That’ll do”.
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Marketing Craftmanship
FEBRUARY 13, 2015
Hold off on Twitter and other social media sites. Twitter can be a great information source, and most hedge funds should use it exclusively for that purpose: to listen rather than to speak. Merchandise conference participation. No plan = lots of wheel-spinning + no tangible business outcomes. Manage press exposure selectively.
Martech Advisor
JANUARY 31, 2020
Dating App Launches Merchandise Store to Celebrate Finding a Match. Dating app Hinge launched an online merchandise store called the Hingie Shop. We start with the creative innovation of two brands, at the intersection of the physical and digital, which provides fodder for marketing inspiration. View this post on Instagram.
Webbiquity
MARCH 7, 2019
Look for cost-friendly, trendy merchandise items such as pins or tote bags that will entice followers to buy a ticket. Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile.
Marketing Craftmanship
JANUARY 10, 2015
This past September, the well-respected marketing firm, Peppercom, conducted in-depth research involving nearly 300 of the hedge fund industry’s largest firms, to measure how those funds are currently applying standard marketing tools & tactics including websites, social media, the financial press and advertising, one year after the JOBS Act.
Convince & Convert
AUGUST 14, 2013
That shiny, white monitor in your sterile, stuffy office often stares you down and acts like brain quicksand. You’ll be bombarded with merchandising and marketing ideas. You can follow him on Twitter @FeldmanCreative. No guarantees, but maybe one of the following brain lubricants ease you on down the road to Oz. Get Curious.
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