Disruptive Ideas for a Disruptive Year: Winning in 2023 with Innovation & A/B Testing
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FEBRUARY 13, 2023
Winners step up to the plate and help move the entire industry forward through their own Shaping Views (we know it as a “strategic narrative”) and Shaping Acts (confidence in the future demonstrated by the entity that prescribes to the Shaping View. If you can be everywhere… with vague messaging and a 2012 playbook, why would you innovate?
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